NFTs, which are essentially unhackable codes used as one-of-a-kind "certificates of authenticity" paid for with cryptocurrency Ethereum, have been cropping up in the Austin art scene and worldwide—and they're quickly evolving into a sports fans' paradise as a new way to snag some bragging rights through digital trading cards, tickets and highlight reels.
Here are five Austin-based athletes and sports venues now involved in NFTs:
NiftyHorns—emerging Texas NFT producer
🚨🤘🏽Player Announcement!— Nifty Horns (@NiftyHorns) September 24, 2021
First up to the plate - a man who capped a scorching spring with postseason heroics in Omaha - from El Paso, TX…
Ivan Melendez! @ivanmelendez17_
NFT trading cards for the Hispanic Titanic will be available this fall as part of our first pack drop. pic.twitter.com/2xI3aMd6Tv
College sports' entrance to NFTs originally came from another Austin—a picture of Stephen F. Austin's women's basketball team as they made their first NCAA championship berth was the first to break into the market in March 2020.
Now with NCAA NIL rules in their favor, it's easier than ever for Texas athletes to cash in on their clout. The University of Texas' LEVERAGE Lineup looks to serve as a database to connect even walk-on Longhorn athletes—like Surly Horn's "Burnt Ends" tight ends deal—to lucrative sponsorship contracts.
But there hasn't yet been a database that gives each player their own Robinson-esque NFT trading card—until NiftyHorns stepped in with an NFT business model that they hope to one day have officially linked to the school.
They've already made headway with an NFT for Longhorns baseball player Ivan Melendez using the same blockchain utilized by TopShot.
"(We want to) not make it exclusive to star players or just the big three sports," NiftyHorns co-founder Josh Pitel said. "We feel very fortunate to be in a space where the fan base is large enough and passionate enough to actually support a wide variety of athletes."
Bijan Robinson—Candy.com trading card
With nearly 130,000 followers across Twitter and Instagram, Bijan Robinson is a star on and off the football field. He's used that clout to his advantage and partnered with Raising Cane's, Athletic Brewing and Centre Apparel.
And he's now following in the footsteps of NBA's TopShot with his very own NFT. Trading cards are a growing commodity in the NFT community, with TopShot raking in $700 million on cards, highlight reels and more last year.
Robinson's 100 Rare NFTs currently sit at $250 and feature a hero shot, his jersey number, position and an animated signature with a sleek, high-tech gold finish.
COTA NFTs—360 views and tickets too
Each of the two NFTs feature 360 views of different aspects of the COTA track. (Circuit of the Americas)
Back in October, Circuit of the Americas chairman Bobby Epstein appeared to embody his promise to make the 2021 U.S. Grand Prix the "biggest event on the planet this year" as an estimated 400,000 attendees made it through the gates for the Formula One weekend event.
To commemorate the event, the circuit decided to leap into the trendy NFT scene with two 360-degree panoramas, set at minimum bids of $30,000 each. And like many who look to tack on physical elements to the mystical crypto world, the circuit includes two VIP passes for MotoGP or Formula 1 events this year or next.
"Circuit of The Americas hosts some of the world's most iconic sports and entertainment events," Epstein said in a press release. "Just as visitors realize how unique and special COTA is, we know collectors will appreciate the significance behind our designs as well as the premium hospitality associated with the winning bids."
Campbell-Williams Field NFT Collection—a true UT NFT
Check out this dope project I did for the Campbell-Williams Field NFT Collection!— Bryson Williams (@artofbryson) September 11, 2021
Titled "Longhorn Legacies" Made in collaboration with @VybHouse and @Rickthelaureate
For more info check out https://t.co/XFr5gDSFtapic.twitter.com/SRCyWsjVqM
As the school's two Heisman Trophy winners, UT football legends Earl Campbell and Ricky Williams made sports history at their times as running backs for the Longhorns football team—and they encouraged others to become part of sports history themselves with a rare collection of 100 NFTs in honor of the renaming of the school's historic football stadium.
In collaboration with UT, Campbell and Williams created the collection a year after the Darrell K Royal-Texas Memorial Stadium was renamed in their honor. The "Campbell-Williams Field NFT Collection" included:
- The Campbell-Williams Experience NFT, which gives its owner two VIP tickets to the 2022 Super Bowl and Williams' Super Bowl 2022 party in Los Angeles,, dinner with Earl Campbell and friends and a 'UT Legend' memorabilia package.
- The ArtofBryson NFT, which included two tickets to The Red River Showdown (UT vs. Oklahoma) on Oct. 9, a Zoom call with both Williams and Campbell, signed cleats from current running back Robinson, and other care package add-ons.
- The Moon Ticket: six NFTs that grants its owners to an out-of-this-world astrology chat with Williams
- And the 100 trading-card style NFTs featuring artwork and both players' digital signatures.
USMNT—and their NFTs—come to Austin
As the U.S. Men's National Team headed to Austin's brand-new Q2 Stadium to play Jamaica in October, so did its Only Forward Art Series. This edition of the months-long series featured a poster design from Austin artist Phoebe "Feebee" Joynt.
Joynt incorporated her specialties in graphic design, street art and logo work to create the gameday poster, which was featured around town, at Austin FC's downtown store and online as an NFT.
"I was thrilled to work with FootyCon and U.S. Soccer," FeeBee told the USMNT. "I've always had a passion for soccer after being introduced to the sport by my dad as a young child and I'm so excited to create a piece inspired by the game that also references and is in dialogue with the amazing city of Austin that I call home."
The rare free NFT became available to all fans attending the Oct. 7 World Cup Qualifier as well as via purchase on the NTWRK app the day before the game.
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We’ve all heard it before, ‘Austin isn’t what it used to be,’ despite residents complaining about their beloved city morphing since the 1880s. However, that’s not to say Austin hasn’t changed.
With expansive population growth, new businesses steadily flowing in, celebrities snapping up local property and constant new development, Austin is making its way through some growing pains.
Here are some of the parts of the city longtime Austinites gripe about and newcomers don't notice.
From its origins as a pseudo-red light in the 1990s to its emerging identity as a luxury shopping center and tourist destination, South Congress has been the epicenter of change in Austin. While many legacy businesses—think Prima Dora, Güero's Taco Bar and The Continental Club—are still operating, it has also seen its fair share of closures since the pandemic: Most recently, Lucy in Disguise with Diamonds announced it would closing.
the south congress area is raising my blood pressure— woman (@fiorellino__1) August 6, 2022
For each closure, there has been a handful of new openings, namely along Music Lane, which was completed in spring 2020. The new strip has brought crowds to luxury stores and restaurants that are typically reserved for the likes of The Domain, like designer brand Hermès, social club Soho House and luxury perfumery Le Labo. One person's sadness about the change is anothers excitement.
Since 2019, Austin has added 32 new buildings to its skyline, with another 28 under construction and yet another 25 in the proposal stage according to a June Downtown Austin Alliance report. In the words of the antique Austin-American Statesman in 1936, “Rip Van Winkle would have rubbed his eyes in amazement,” upon seeing the difference just 10 years can bring to the skyline.
While newcomers, especially tech executives, look forward to moving into the newest high rises, they mean big changes for long-time Austinites. The new towers mean the closure of Rainey Street favorites, as well as the 4th Street Warehouse District.
Making restaurant reservations
One of the most universal complaints about the ‘new’ Austin, from locals and visitors alike, is the need to make a reservation at most restaurants in town. This is a big change for locals that have lived here most of their life—you rarely had to make reservations pre-pandemic. And while this isn't loved by newer Austinites, it's the norm they know.
While you can still find walk-in options—think Lou’s, Taquero Mucho, Magnolia Cafe and Terry Black’s Barbecue—most restaurants with two or more dollar signs on reservation sites like Resy are likely to require a reservation… likely a month or more in advance.According to Open Table, some of the hardest places to get a reservation are celebrity hotspot Aba, James Beard Foundation Award-winning restaurant El Naranjo, Lady Bird Lake rooftop bar P6, sushi restaurant Uchi and farm-to-table restaurant Emmer & Rye. You’ll need to break out your calendar for those.
This massive development in North Austin is the go-to stop for luxury brands like Gucci, Anthropologie, Louis Vuitton, Tiffany & Co. and Restoration Hardware. Split into two sides: The Domain and Domain NORTHSIDE. Originally opened in 2007, The Domain has changed drastically in its 15 years of business and is often called Austin’s “second downtown” but that still doesn’t change the fact that it still feels like a new area to longtime residents.Smart City apartment locator Maddie Hastings said she doesn’t often lease locals at The Domain, mostly people from out of town, and when she does, they don’t typically stay more than a year. Still, for newcomers, it's a fun development to work, eat and play.
Austin FC vs. UT
Verde has yet to stamp out that burnt orange cult following in town. Austin FC has gained a steady following despite only being on its second MLS season, but the University of Austin has strength in numbers from the hundreds of thousands of Longhorns who have graduated from the famous school living both in and outside of Austin.
Longhorns fans are often older Austnites or those that have graduated from the school. But for newer Austnites, they don't have a connection to the school and are instantly welcomed into the diverse and fresh MLS team.
That said, Austin FC and Longhorn fans seem to be peacefully coexisting, with part-owner and UT alum Matthew McConaughey saying "the more, the merrier."
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The stars aligned for a breakthrough discovery.
A collaborative team led by researchers from the University of Texas at Austin has found that star formation is a self-regulatory process. This understanding could lead to more information on star formation within our own and far away galaxies.
Every population of stars in our galaxy, and in the dwarf galaxies surrounding us, has the same balance for the mass distribution of stars, or what astronomers call the initial mass function. This has confused astronomers for decades since the stars in other galaxies were born under different conditions over billions of years.
So the researchers carried out simulations that were the first of their kind. Essentially, they follow the formation of individual stars in a collapsing giant cloud while also capturing how these newly formed stars interact with their surroundings by giving off light and shedding mass in a phenomenon known as “stellar feedback.”
“For a long time, we have been asking why,” said Dávid Guszejnov, a postdoctoral fellow at the Department of Astronomy at UT. “Our simulations followed stars from birth to the natural endpoint of their formation to solve this mystery.”
The research was completed on two of the most powerful supercomputers in the world and was part of an initiative known as the STARFORGE Project, which is co-lead by UT Austin and the Carnegie Observatories.
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