NFTs, which are essentially unhackable codes used as one-of-a-kind "certificates of authenticity" paid for with cryptocurrency Ethereum, have been cropping up in the Austin art scene and worldwide—and they're quickly evolving into a sports fans' paradise as a new way to snag some bragging rights through digital trading cards, tickets and highlight reels.
Here are five Austin-based athletes and sports venues now involved in NFTs:
NiftyHorns—emerging Texas NFT producer
🚨🤘🏽Player Announcement!— Nifty Horns (@NiftyHorns) September 24, 2021
First up to the plate - a man who capped a scorching spring with postseason heroics in Omaha - from El Paso, TX…
Ivan Melendez! @ivanmelendez17_
NFT trading cards for the Hispanic Titanic will be available this fall as part of our first pack drop. pic.twitter.com/2xI3aMd6Tv
College sports' entrance to NFTs originally came from another Austin—a picture of Stephen F. Austin's women's basketball team as they made their first NCAA championship berth was the first to break into the market in March 2020.
Now with NCAA NIL rules in their favor, it's easier than ever for Texas athletes to cash in on their clout. The University of Texas' LEVERAGE Lineup looks to serve as a database to connect even walk-on Longhorn athletes—like Surly Horn's "Burnt Ends" tight ends deal—to lucrative sponsorship contracts.
But there hasn't yet been a database that gives each player their own Robinson-esque NFT trading card—until NiftyHorns stepped in with an NFT business model that they hope to one day have officially linked to the school.
They've already made headway with an NFT for Longhorns baseball player Ivan Melendez using the same blockchain utilized by TopShot.
"(We want to) not make it exclusive to star players or just the big three sports," NiftyHorns co-founder Josh Pitel said. "We feel very fortunate to be in a space where the fan base is large enough and passionate enough to actually support a wide variety of athletes."
Bijan Robinson—Candy.com trading card
With nearly 130,000 followers across Twitter and Instagram, Bijan Robinson is a star on and off the football field. He's used that clout to his advantage and partnered with Raising Cane's, Athletic Brewing and Centre Apparel.
And he's now following in the footsteps of NBA's TopShot with his very own NFT. Trading cards are a growing commodity in the NFT community, with TopShot raking in $700 million on cards, highlight reels and more last year.
Robinson's 100 Rare NFTs currently sit at $250 and feature a hero shot, his jersey number, position and an animated signature with a sleek, high-tech gold finish.
COTA NFTs—360 views and tickets too
Each of the two NFTs feature 360 views of different aspects of the COTA track. (Circuit of the Americas)
Back in October, Circuit of the Americas chairman Bobby Epstein appeared to embody his promise to make the 2021 U.S. Grand Prix the "biggest event on the planet this year" as an estimated 400,000 attendees made it through the gates for the Formula One weekend event.
To commemorate the event, the circuit decided to leap into the trendy NFT scene with two 360-degree panoramas, set at minimum bids of $30,000 each. And like many who look to tack on physical elements to the mystical crypto world, the circuit includes two VIP passes for MotoGP or Formula 1 events this year or next.
"Circuit of The Americas hosts some of the world's most iconic sports and entertainment events," Epstein said in a press release. "Just as visitors realize how unique and special COTA is, we know collectors will appreciate the significance behind our designs as well as the premium hospitality associated with the winning bids."
Campbell-Williams Field NFT Collection—a true UT NFT
Check out this dope project I did for the Campbell-Williams Field NFT Collection!— Bryson Williams (@artofbryson) September 11, 2021
Titled "Longhorn Legacies" Made in collaboration with @VybHouse and @Rickthelaureate
For more info check out https://t.co/XFr5gDSFtapic.twitter.com/SRCyWsjVqM
As the school's two Heisman Trophy winners, UT football legends Earl Campbell and Ricky Williams made sports history at their times as running backs for the Longhorns football team—and they encouraged others to become part of sports history themselves with a rare collection of 100 NFTs in honor of the renaming of the school's historic football stadium.
In collaboration with UT, Campbell and Williams created the collection a year after the Darrell K Royal-Texas Memorial Stadium was renamed in their honor. The "Campbell-Williams Field NFT Collection" included:
- The Campbell-Williams Experience NFT, which gives its owner two VIP tickets to the 2022 Super Bowl and Williams' Super Bowl 2022 party in Los Angeles,, dinner with Earl Campbell and friends and a 'UT Legend' memorabilia package.
- The ArtofBryson NFT, which included two tickets to The Red River Showdown (UT vs. Oklahoma) on Oct. 9, a Zoom call with both Williams and Campbell, signed cleats from current running back Robinson, and other care package add-ons.
- The Moon Ticket: six NFTs that grants its owners to an out-of-this-world astrology chat with Williams
- And the 100 trading-card style NFTs featuring artwork and both players' digital signatures.
USMNT—and their NFTs—come to Austin
As the U.S. Men's National Team headed to Austin's brand-new Q2 Stadium to play Jamaica in October, so did its Only Forward Art Series. This edition of the months-long series featured a poster design from Austin artist Phoebe "Feebee" Joynt.
Joynt incorporated her specialties in graphic design, street art and logo work to create the gameday poster, which was featured around town, at Austin FC's downtown store and online as an NFT.
"I was thrilled to work with FootyCon and U.S. Soccer," FeeBee told the USMNT. "I've always had a passion for soccer after being introduced to the sport by my dad as a young child and I'm so excited to create a piece inspired by the game that also references and is in dialogue with the amazing city of Austin that I call home."
The rare free NFT became available to all fans attending the Oct. 7 World Cup Qualifier as well as via purchase on the NTWRK app the day before the game.
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President Joe Biden signed the CHIPS and Science Act into law on Tuesday, a move that the White House says will unlock hundreds of billions more in semiconductor investment across the country.
Part of that investment could make waves in Central Texas, where semiconductor companies have laid the groundwork for more plants and jobs as a global shortage of semiconductors continues.
For example, Samsung already had a $17 billion semiconductor factory in Taylor on the way. Then in July, documents filed with the state showed that the tech giant is considering 11 chipmaking facilities in the Austin area that it’d build over the next two decades. The proposed $192.1 billion investment would bring more than 10,000 jobs.
\u201cThe CHIPS Act will supercharge our efforts to make semiconductors here in America. It will make cars, appliances, and computers cheaper and lower the costs of everyday goods. And, it will create high-paying manufacturing jobs across the country.\u201d— Joe Biden (@Joe Biden) 1659828240
Micron Technology is another giant that could make a multi-billion regional investment.
At the start of the year, Micron Technology was reportedly considering a new plant in neighboring Caldwell and Williamson counties, though California, North Carolina and Arizona were also being reviewed as potential sites for the plant.
On Tuesday, Micron announced plans to invest $40 billion between now and 2030 for chip manufacturing in the U.S.
In a public video statement, CEO Sanjay Mehrotra noted how semiconductors are essential to many tools that are a part of everyday life such as computers, smartphones and cars.
“Today is a proud moment for the global Micron team and a strong step forward for American high tech manufacturing leadership,” Mehrotra said. The company said specific plans for the investment will be made available in the coming weeks.
\u201cToday, we announced plans to invest $40 billion in the U.S. through the end of the decade to build leading-edge memory #manufacturing. Our investment will create 40k American jobs and strengthen U.S. supply chains. Watch this space! #jobs #innovation https://t.co/WPePuDVJs6\u201d— Micron Technology (@Micron Technology) 1660050842
Recently, the city has made efforts to train Austin residents for the kind of roles companies like Micron and Samsung would try to fill. A couple of months ago, the city announced a “hire local” plan with Workforce Solutions to help people in fields like manufacturing and information technology get training to move up in their careers.
The bipartisan bill includes $52 billion in semiconductor subsidies. Nationwide, these incentives could create thousands of jobs and multiple fabs, the Semiconductor Industry Association estimates. Some of that could happen in the Austin area from companies looking to expand.
NXP Semiconductors is weighing a $2.6 billion expansion and Infineon Technologies is looking at a $700 million expansion. Respectively, those two could add 800 and 100 jobs.
Central Texas has a reputation as a major hub for semiconductors, and the competition with other areas could ramp up in the coming years as others like Qualcomm and Intel consider new facilities. Dallas-based Texas Instruments also celebrated the passing of the CHIPS Act.
“TI has an exciting manufacturing investment roadmap and these provisions will be meaningful to the development of our 300-mm water fabs in Texas and Utah,” the company said in a Tuesday Twitter post.
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It’s slowly but surely becoming easier to buy a house in Austin.
According to the Austin Board of Realtors, the median house price in the Austin-Round Rock metropolitan area is $537,475 as of July. Take a look at what that price range can get you.
This two-story brick home is the biggest on the list, with four bedrooms and two-and-a-half bathrooms across 2,156 square feet in Round Rock. Characterized by its sky-high ceilings, large windows and newly updated fixtures, the home has a spacious backyard with mature trees, a wooden deck, a lounge area and close proximity to a nearby greenbelt.
This listing is held by Drew Griffin with Compass.
This recently updated three-bedroom, two-bathroom home was built in 1983 but fits in perfectly with the design standards of today. On top of newly-updated floors, roof and windows, this home comes complete with a floor-to-ceiling stone fireplace, a spacious open floor plan and plenty of natural light. The biggest gem of this house is its vaulted and covered back patio, which gives way to a large backyard on a corner lot. At 1,280 square feet, the home is just a few minutes away from The Domain and Q2 Stadium.
This listing is held by Jennifer Buterick and Nicole Marburger with Compass.
Another retro find, this 2,098-square foot home has character to go around and is looking for a caretaker who will love it as much as the last. With four bedrooms and two bathrooms, the house has plenty of room for a home office and is colorfully painted throughout, including bright blue kitchen cabinets. On a third of an acre, this home comes with 12 fruiting trees in the backyard, solar panels, rain-catching barrels and a converted garage with living space.
This listing is held by Niki Duncan with Compass.
This three-bedroom, two-bathroom South Austin home has a wide-open floor plan and sparkling white interiors. The vaulted ceiling in the living room gives height to the room while the fireplace will keep you warm. An airy master suite comes with double pedestal sinks and two walk-in closets, so you don’t have to worry about sharing space with your partner. Enjoy the Texas weather with a private yard, screened-in porch, and fire pit.
This listing is held by Michelle Hendrix and Khani Zulu with Compass.
A retro-on-the-outside, single-story home was built in 1973 but has been given a full modern update on the inside. The three-bedroom, two-bathroom, 1,676-square foot home is situated on a half acre of land, complete with an above-ground pool and covered porch to keep you shady during the oppressive heat. Inside, you’ll walk directly into an open living and dining area, which features a floor-to-ceiling tiled fireplace, that leads to the breakfast nook, and kitchen with mosaic-tiled backsplash and a built-in wine rack.
This listing is held by Derek Peterson with Compass.