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Big names in Austin entertainment industry to team up on new E. Riverside nightlife venue

(Claire Partain/Austonia)

Tired of Dirty Sixth or Rainey?


A new unnamed nightlife venue is headed to 110 Riverside Drive, or the spot "where Downtown Austin and South Congress merge," with plans to open this fall.

The 11-acre lot is the former site of male entertainment club La Bare, which relocated to North Austin more than a decade ago. In its stead is a new project headed by NoCo Hospitality (of Higher Ground fame) with partners including Hotel Vegas co-owner Charles Ferraro and Paolo Soriano, who co-owns Rainey Street cocktail bar Reina. Other funders include Austin concert promoting giant C3 Presents, which puts on Austin City Limits each year, and Elevate Development Partners.

The new 12,000 foot venue is in the hands of architect Fred Hubnik, who has helped with such popular Austin staples as Nickel City and Armadillo Den, and Pravo Construction. The city permits have been submitted and accepted by the City of Austin, and the new mystery venue is looking to open this fall.

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Pickleball gold rush links LeBron with Austin and a network of local investors like Brené Brown
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LeBron James, Draymond Green, Kevin Love, LeBron's business partner Maverick Carter, and a bunch of other sports-related investors are buying a Major League Pickleball expansion franchise.

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League investors include familiar Austin names like C3 Presents founders Charles Attal and Charlie Walker, Parsley Energy founder and partial Austin FC owner Brian Sheffield, Silicon Labs Chairman Nav Sooch, and pickleball enthusiast Brené Brown.

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