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From The Domain to Q2 Stadium: North Austinites look back on decades of nonstop growth

North Austin has transformed in the past 20 years, now housing the Museum of Ice Cream and Q2 Stadium. (Laura Figi/Austonia)

It's a recent Wednesday night and a crowd is queuing at the Museum of Ice Cream, an Instagram-friendly hotspot comprised of installations including a plastic-sprinkled-filled swimming pool and rideable pink animal crackers that recently took up residence at the Domain shopping and entertainment complex.


A little over a mile away, fans pack into Q2 Stadium, Austin's first professional sports stadium and home to the Austin FC professional soccer club, which is midway through its first season.

As the world tiptoes back to normalcy despite a continuing pandemic, North Austin continues to court new businesses that are making a major impact on both the city's economy and the local landscape. But with all of this change and development, how do longtime residents and business owners feel about North Austin's sustained growth?

After all, North Austin has changed significantly over the years. After some started calling the city "Silicon Hills" in the 1980s due to the influx of tech companies to the area, many of those companies settled in North Austin, with some of them opting to office at the Domain—a retail, entertainment, office and residential complex that quickly became a second city-center after it opened in 2007. Even Apple, which already has a significant presence in town, plans to mark the 30th anniversary of its first Austin office with the debut of a $1 billion campus in Northwest Austin in 2022.

(Shutterstock)


Mike Lavigne has lived in North Austin for more than 20 years and has been a resident of the Crestview neighborhood since 2002.

"We have a 12-year-old daughter and I can't think of a better place on earth to raise a child," Lavigne said. "(The neighborhood) is mixed in terms of age and economic status. It still has diversity and, most importantly, it has families."

Lavigne said that as a whole he appreciates the role that places like the Domain serve in Austin.

"We need those multiple city centers. The Domain and Mueller are the few places that have been able to take some of the stress off single-family neighborhoods," he said. "I like that there's a place for apartments and retail and all of those things that don't need to be everywhere but do better when they're together. I think that's necessary and it's a smart way to grow."

That doesn't mean, however, that Lavigne isn't concerned about the impact that the influx of chain shops, restaurants and bars in the area are having on small business owners and the "old Austin" vibe in general. As a partner in Violet Crown Clubhouse, a neighborhood hangout for Crestview and Brentwood residents that features an arcade and an ice cream shop, and as an investor in the oddly wonderful holiday-themed dive bar LaLa's Little Nugget, Lavigne can attest firsthand that the pandemic has been "a kick in the pants" for local businesses.


Violet Crown Clubhouse has been a neighborhood spot since 2019. (Violet Crown Clubhouse)

"There's definitely a lot of places that were epicenters for communities that are just gone and they're not going to come back. It's up to us to create new places and keep things odd and unpredictable. That's on us to do as natives," he said. "(When it comes to progress) there's no turning back now. Whether it's good or bad remains to be seen."

Austin is currently ranked nationally as the second most overvalued market in the nation, and finding homes in the North Austin area can be next to impossible. Jen Sparks, broker and owner of Kifer Sparks Agency, said that currently there are only seven homes on the market and 38 homes with pending contracts in the Domain area between Mopac and I-35 and 183 and Walnut Creek.

"The consistent growth in the Domain area by top-tier employers continues to attract highly skilled tech talent, which is in turn driving competition in the real estate market. With a large number of restaurants and nightlife options and the new Q2 Stadium, the demand for single-family homes continues to break records," Sparks said. "Although the market historically slows in the fall, I anticipate the inventory in this area will continue to remain low, which will in turn cause prices to rise."

Jenni Carter has run her vehicle inspection business, Sticker Stop, on Burnet Road for the past 15 years. She said it was "pure luck" that she found the property, which is now located less than a mile from Q2 Stadium.

"For us, the growth has been amazing. The more the area grows, the more the business grows. We have been very fortunate," she said. "When we first opened, the majority of our customers were commuters, they worked in this area. Now it seems we have a very even mix of customers that reside around the Burnet Road corridor and work here."

While Lavigne said he enjoys visiting the Domain and looks forward to attending some Austin FC games, he hopes Austinites will continue to buy local in an effort to help keep Austin, well, weird.

"I would say that if there is a cool place in your neighborhood and it's a small local business, make sure you're supporting them double," Lavigne said. "The Domain doesn't need your help, but we do. We don't get the same kind of subsidies that the big guys get. If you care and you want to keep a place, you've got to spend your money there."

Read more on the growing city:

North vs. South: The 'Yuppies' and 'Bubbas' of Austin are divided by more than Lady Bird Lake

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Tito's releases (not so?) ugly sweater line for the holidays, profits to charity

Tito's Handmade Vodka

Show your love for Tito's and for the community this year with a wide selection of not that ugly, uglyish, ugly, uglier, and ugliest holiday sweaters.

There's lots choose from, and plenty of accessories like scarves and socks, plus gear for your dog, too.

All of the items can be purchased online or at the Love, Tito’s Retail Store in Austin, TX. 100% of all net proceeds from online or in-store purchases go to one of the nonprofits we’ve teamed up with.

Click here to see the entire collection in the Tito's store.

Mac and Cheese Fest and Free Art Exhibit
Waterloo Greenway, Good Vibrations Installation


🗓 All weekend

🎨 Creek Show Art Exhibit

Check out this highly anticipated art exhibition with illuminated art along Waller Creek. Tickets are free and the event includes food vendors, dazzling lights, live music, and hands-on activities

All weekend 6 p.m - 10 p.m | 📍Waterloo Park

✨ Mozart's Light Show

This iconic holiday tradition lights up for the first time this holiday season starting this weekend! Reserve your spot for an enchanting light and sound performance, delicious hot cocoa, sweet treats, and some overall fun with your friends or family. The show runs till January 6th.

6 p.m and 9 p.m | 📍Mozart's Coffee Roasters - 3825 Lake Austin Blvd, Austin, TX 78703

🗓 Saturday

🥊 Kickboxing in the Park

This fitness event is free and open to the public. Get your morning started right with a "Fitness in the park" class for kickboxing! The class will be led by certified instructors and is a great way to get a cardio workout in while also honing your self-defense skills.

10 a.m - 11 a.m | 📍 Metz Park

🛍 The Front Market

Support local LBGTQ+ and female artists at this outdoor market with over 150 vendors. Get your holiday shopping out of the way at this event, with vendors for food trucks, handmade goods, raffles, hands on workshops and activities, and more.

11 a.m - 5 p.m | 📍Ani's Day and Night - 7107 E Riverside Drive, Austin, TX 78741

🗓 Sunday

🧀 Mac and Cheese Fest

Did someone say cheese?! If you're like me and always willing to get your hands on a bowl of mac and cheese, then this event is for you. Check out the Mac and Cheese festival happening this weekend to decide which vendor has. the best mac and cheese for yourself, and enjoy the bar with creative cocktails while you're at it. Tickets start at $45.

11 a.m - 3 p.m | 📍Lantana Place - 7415 Southwest Parkway