In 1987, North and South Austinites put their differences to the test as they met on opposite banks of what was then called Town Lake for an epic tug-of-war competition, where more than a hundred "Bubbas" of South Austin, the so-called "auto parts capital of the world," met with the "Yuppies," who were known by the South as "wine-sipping, quiche-eater pantywaists."
More than 30 years later after the ripped T-shirt Bubbas dragged their suit and tie Northern foes into the water, Lady Bird Lake separates two very different cultures within the capital.
While South Austin is known for its "weird" Austin atmosphere and ties to the music and food culture, North Austin is often viewed as Austin's center for big tech, bigger corporations and swaths of young professionals.
With iconic South Congress and Zilker Park on their side, South Austinites claim to reside in the cultural hotbed of the city, where Austin's reputation as the "Live Music Capital of the World" earns its merit.
Cody O'Dell, a real estate agent and comedian who grew up in Austin, said that his current South Central neighborhood is a lingering remnant of a former Austin.
"I feel like South Central's where you really see the DNA of the city of Austin," O'Dell said. "It embodies that kind of 'Keep Austin Weird' vibe."
Cody O'Dell says South Austin, where he lives, still has a sense of old Austin.
Meanwhile, 24-year-old Matt DeMario, who grew up in Round Rock but has had his taste of many different Austins, is a North Austinite through and through.
DeMario boils the division down to two words: hippie vs. tech. He also said development hasn't transformed South Austin in the same way it has up North.
"One of the interesting distinctions is South Austin hasn't been gentrified, but the North has," DeMario said. "It's the old Austin hippie vibe versus new Austin tech."
Matt Myers is president of the North Austin Civic Association. He has seen his neck of the woods transform around him.
Myers set his roots in Austin more than 30 years ago and bought a North Austin home for $88,000 in 1992. Since then, he's seen large-scale developments including the Mueller planned development and The Domain, a commercial, retail and residential development, bring big business in. He's been around as the North Austin Tech District attracted Samsung, Apple and other corporations. Now, Myer's home is even within walking distance of Austin FC's new Q2 Stadium.
Myers planned to leave North Austin when his youngest daughter graduated from high school, but he stuck around because of good neighbors, lighter traffic and great entertainment.
"It's just a very attractive part of town to work in, to live in, to be entertained in," Myers said. "I've really earned a respect for the people who live here that are passionate about our neighborhoods and want to see them improve."
The Domain combines living, working and playing in a sprawling, high-end North Austin city center. (Shutterstock)
River ParkThe controversial River Park development is due to open in phases over the next two decades. (Sasaki)
New developments are crowding South Austin, however, and Myers thinks the South could eventually mirror the North. A Domain-style development, River Park, is in the works on East Riverside as Tesla and Oracle move nearby, and South Congress's new Music Lane is drawing even more interest to the cultural hub. Still, DeMario thinks that development will be skewed North "for the foreseeable future."
O'Dell, who believes The Domain is the "antithesis of what Austin is supposed to be about," doesn't welcome the change.
"I feel like the South is fighting that existential battle with the North over the corporate behemoths' influence of big tech and all the shifts that come with that," O'Dell said. "It's the struggle of Austin to keep its cultural identity."
Both are united on one front, however. Skyrocketing housing prices on both sides of the river are driving people out, and eventually, the North/South division could be between Round Rock and Buda as newcomers leave Austin for less expensive housing.
"Those city vibes... (some people) aren't really interested or care about that," O'Dell said. "They're just looking for affordable living."
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East Austin restaurant la Barbecue has been robbed a third time in less than three months, according to a post on the restaurant's Instagram.
In the post, the restaurant included photos of what appeared to be a man exiting a minivan from surveillance footage.
"This guy pulled up in a car full of stuff… he ripped our gate open and stole a couple empty kegs," the post said. "The ring system scared him off so he did not venture back into the area. PLEASE EVERYONE ON THE EAST SIDE BE CAREFUL!!! This guy goes back into his car to grab something before he goes in. I am hoping he won’t be back!!"
The robbery comes as many restaurant and food truck owners have been on guard from recent break-ins. East Austin cheesesteak truck R&B's Steak and Fries has also been robbed three times in around three months, according to owner Kris Elliott. Elliot said the truck was last robbed around a month and a half ago.
"When the weather gets cold, it seems like these things start to happen more often," Elliott said. "We're just happy no one got hurt."
Additionally, he said all 5 of the food trucks in their lot have experienced burglaries. The landlord of the space is taking action by investing in alarm and camera systems. "Been very tough dealing with this problem as us small business owners are just trying to survive during the pandemic," Elliott said.
And it's not just in East Austin. North Austin restaurants Eldorado Cafe and Chez Zee Bistro were both broken into and robbed on the weekend of Jan. 8, while over a dozen food truck robberies and break-ins were reported in the latter half of 2021.
Some, like Chez Zee's Deborah Velasco, wonder if the understaffed Austin Police Department's decision to no longer respond to non-emergency calls is part of the problem. Xose Velasco, owner of East Austin's Discada, said owners are keeping their guard up in the wake of the robberies as he was robbed twice within a month of reopening in November 2021.
"We try to keep the lights on," Velasco said. "We're a little bit more careful."
After 12 months, the long-anticipated massive Tesla factory in Southeast Travis County is up and operating and everyone wants a look inside.
Phase 1 of Giga Texas appears to be tied up as production of the Model Y Tesla is underway, the electric car company revealed on Wednesday in its fourth-quarter earnings call. The factory, located on the former Harold Green-turned Tesla Road, sits on more than 2,000 acres of land in southeast Travis County.
Here's a glimpse inside the factory.
Model Ys will be the first Teslas to come out of Giga Texas with an estimated delivery of August. The wait estimate comes after Tesla noted supply chain issues have affected their factories, which have been running below capacity for several quarters. A deep blue metallic like this goes for $1,000 more than a white or silver Model Y, totaling $61,990.
Model Ys began being produced at Giga Texas at the end of 2020. In general assembly at the factory, the Teslas get their major interior components to finish the vehicle.
Workers at Austin's Gigafactory are attaching seats to a structural battery pack. It's been described by some as the biggest difference between Texas-made Model Y's and the current version at the Fremont, California factory. It shouldn't have a major impact on the owner's experience, but Tesla has updated instructions for the jacking procedure, as the lift points are different.
With a sleek, open office setup, workers can take in a view of the factory from their seats. It's a component CEO Elon Musk wanted for what is now the headquarters of Tesla.
On the Austin, Texas public location Snapchat, a photo of inside Giga Texas has appeared. On the left you can see a sneak peek of a Model Y body.pic.twitter.com/N7zliZ5vkL— Sawyer Merritt (@Sawyer Merritt) 1643081462
With Snapchat's maps, anyone can look at everyday activity happening at the factory. To view these geographically-linked stories, click the bottom left "map" icon and search "Tesla Giga Texas." Once you've found it, you can view the Snapchat story of those in and around the facility. While most stories stay up for only 24 hours, Giga Texas is a designated place on Snapchat, allowing users to view a collection of photos and videos from the inside.
Following Model Ys, Texas-made Teslas will include the Cybertruck, Semi and Model 3. But it might be a while before those other models arrive. EV makers have been hit hard by the chip shortage, and it's thought that changing features are contributing to Cybertruck delays as Tesla works to compete in the electric pickup market.
Joe Rogan paid a visit to buddy Elon Musk this week. The two have been seen around town since both moving to Texas. Naturally, Rogan was impressed with the prototype.
If you're dying to get a closer look at this factory, you just might get to. In December, Musk said the factory would have tours available to the community early this year.
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