Ever wondered what it was like living in Austin a few decades ago? According to recent ads, that dream can become a reality in an unlikely locale—just an eight-hour drive away in Northwest Arkansas.
Recent Austin-centric ads by the Greater Bentonville Area Chamber of Commerce and the Northwest Arkansas Council are targeting Austinites to make the move to the four-county, 11-city region as it's in the midst of transforming from a rural corner of the state to a budding hub for tech, big-city migrants and a rich cultural scene.
Greater Bentonville's Andre Arceneaux created the "Bentonville City Limitless" ad ahead of their annual tech summit.
Look familiar? Greater Bentonville's "Bentonville City Limitless" ad targets Austinites as they advertise their annual tech summit.
As the area makes national headlines—Bentonville was the nation's fifth fastest-growing city in 2019 and has seen growth in tech as businesses flock to Walmart's HQ—Arceneaux said the council looked to residents from tech hubs like Austin and Denver to bring their talents to NW Arkansas.
"The plan was to focus on areas that are traditionally viewed as hubs for technology and industry and challenge what people have preconceived about Northwest Arkansas," Arceneaux said. "You hear 'Arkansas' and you get an image in your mind, when the truth is, Bentonville is as vibrant and diverse as towns three times its size. The imagery in the ads is meant to show people that Bentonville is just like the town you live in, so why not give us a chance?"
Toss in incentives like the Life Works Here initiative, which offers a $10,000 cash award to talented new move-ins, and the outreach appears to be working. Film producer Kristin Mann grew up in Little Rock, but it wasn't until she had settled down in Austin that she heard about what the northwest corner of her home state had to offer.
Like millions of others during the pandemic, Mann was forced to rethink her priorities as the pandemic changed her perspective on life. Pair Austin's ever-increasing cost of living with the Texas winter storm, and Mann knew it was time to make a change.
Former Austinite Kristin Mann, shown on the set of 2020 film The Quarry, is soaking up the slower-paced lifestyle in NW Arkansas. (Kristin Mann)
With a burgeoning live music scene, a variety of restaurants and an outdoorsy culture that resembles her former city, Mann said Bentonville was a relatively easy adjustment despite its population of around 50,000.
"The arts and culture scene is just not something I was aware existed in the state of Arkansas," Mann said. "It's really nice because it just feels like there's a level playing field."
NW Arkansas' music scene includes FreshGrass Festival, an annual live music bluegrass fest. (FreshGrass Festival/Facebook)
Mann isn't alone—according to Greater Bentonville President Graham Cobb, he's heard plenty of stories of Austinites, Californians and other big-city dwellers that have uprooted their families and businesses in search of a better quality of life.
Cobb says he met one such transplant at a mountain bike race not long ago.
"I asked, 'What made you choose this?' and he said, 'I just wanted to know what everyone is talking about,'" Cobb said. "We know for years people have been leaving these major cities and moving to Bentonville for various reasons, the biggest one being that quality of life begins to decay as cost of living becomes increasingly prohibitive. But to hear that from some random person riding bikes is pretty amazing."
With a large university (the University of Arkansas), a growing entrepreneurial scene and Hill Country-esque views, looking at NW Arkansas may be like deja vu' for seasoned Austinites. But the region will need to be careful if they want to stay "Bentonville City Limitless."
Northwest Arkansas hasn't been shy about their desire to bring in Austin's tech talent with Facebook ads.
The Northwest Arkansas Council is working to bring disgruntled Austinites to the region with various ads.
According to Nelson Peacock, President of the Northwest Arkansas Council, city officials are working to make sure they don't repeat bigger cities' mistakes.
"We are trying to take some of the lessons learned from cities like Austin that grew really fast," Peacock said. "It's way easier said than done, (but) as we recruit people from these larger cities, we're trying to take the lessons from them and trying to build a future here that's better for the people that live here."
NW Arkansas is keen on taking Austin's top talents. Rex Nelson, who wrote in the Arkansas Democrat-Gazette about Bentonville's explosive growth earlier this month, said it's a compliment—they're reaching out to Austin because they want the best of the best.
"Northwest Arkansas needs tech talent, and the Austin area is the best place to go in this part of the country for tech talent," Nelson said.
- Miami vs. Austin: Which Sun city will win the California tech-odus ... ›
- Austin vs. Denver: Why both cities are millennial magnets - austonia ›
- 'Boomtown' Austin leads the country in tech migration - austonia ›
- How Charlotte, North Carolina compares to Austin, Texas - austonia ›
- Austin ranks #1 in best U.S. capital to live in - austonia ›
- Austin and Boise share similarities w/ California migration - austonia ›
Austin's Delta 8 industry has been turned on its head after Texas health officials clarified that the cannabinoid is on the state list of illegal substances, though it was previously believed to be legal by most retailers, consumers and manufacturers.
House Bill 1325, which was signed in June 2019 by Gov. Greg Abbott, and the Farm Bill, signed into law by former President Donald Trump in 2018, legalized any hemp product containing less than .3% THC. The same bills were thought to have made Delta 8 legal, though the Texas Department of State Health Services added a notice on its website saying it was still a controlled substance as of Friday, Oct. 15.
Both the federal and state governments keep separate lists on what is considered a controlled substance. Marijuana is considered Schedule I, a category reserved for substances with "no currently accepted medical use and a high potential for abuse," both statewide and federally.
Austin-based CBD retailer Grassroots Harvest CEO Kemal Whyte, like many CBD shop retailers, was blindsided by the announcement. Many small businesses rely on Delta 8 for their sales—Green Herbal Care CBD said about 90% of its sales come from Delta 8—and Whyte said he is frustrated by the inconsistencies in the drug scheduling system.
Since 87% of Texans support the legalization of marijuana, at least for medical use, per a recent poll, Whyte said he wonders who this legislation is for.
"It's gonna have a massive impact on small businesses—there's just no way around it," Whyte said. "The reality is, we don't want to push out anything bad for our customers, we want this to benefit our customers and to help them. If we can make money while doing it, that's the American dream. What are we doing, whose benefit is this for?"
Delta 8 surged in popularity after the perceived legalization—consumers enjoyed its lower psychotropic potency, decreased anxiety while using it and the peace of mind as a legal way to get high. So in order to protect their products and livelihoods, both Grassroots Harvest and Austin-based manufacturer Hometown Heroes are taking legal action.
Whyte said Grassroots Harvest is suing DSHS, saying their action is creating negative effects in the market. Meanwhile, a Hometown Heroes spokesperson said the company is in the process of filing a temporary restraining order that would pause the ban on Delta-8 in the state of Texas.
Threats against Delta 8 are not new—DSHS lost a lawsuit trying to make "smokable hemp products" illegal last year and Texas lawmakers had been considering a bill that would make Delta 8 illegal, though it was dropped after the clarification was made.
Hometown Heroes released a formal statement in response to the DSHS rule.
"I need to be clear—we love Texas, we're just choosing to fight for the will of the people in regards to cannabis in Texas," Hometown Hero CEO Lukas Gilkey said in a statement. "(Texas DSHS) are using backhanded ways to create legislation and go against the will of the people."
Whyte laments the fact that it would be easier legally to "open up a strip club that also sells guns," and said he can't post customer testimonials that mention the benefits of Delta 8 without getting hit with a cease and desist from the Food and Drug Administration. Whyte said he isn't opposed to regulation—far from it—he just wants to see it go through the correct channels.
"The fact that they're stunting our ability to communicate with our clients that want to learn about this, you're preventing us from communicating with them and teaching them, or spreading information that we know," Whyte said. "I think that that in and of itself opens up a lot of questions."
Grassroots Harvest still has Delta 8 products on its shelves for the time being but for how long, Whyte doesn't know.
- Willie Nelson to host cannabis convention for 88th birthday - austonia ›
- First hemp vodka in Texas makes its way to Austin - austonia ›
- Travis County approves first Texas Hemp Harvest Festival - austonia ›
- Delta 8 has landed in Austin: what is it and who uses it? - austonia ›
Austin Public Health and other clinics around Austin are now providing booster shots for all three vaccines, including Pfizer, Moderna and Johnson & Johnson, to fully vaccinated individuals after both Pfizer and J & J were approved by the CDC on Wednesday.
APH and Austin clinics, which were already administering the approved Pfizer booster, will begin distributing shots as soon as Friday.
Those who received the second dose of the Pfizer and Moderna vaccine more than six months ago are elligble to receive a booster if they are over 65 or if they are over 18 and:
- Live in a long-term care environment
- Have underlying medical conditions
- Work or live in high-risk settings, such as schools, hospitals or correctional facilities
Austin-Travis County Health Authority Dr. Desmar Walkes said in a media Q&A Friday that APH is encouraging boosters just as much as they have urged residents to get their first and second doses.
"Boosters are incredibly important to keeping our community protected and hospitalizations low," Walkes said. "If we can stay on top of our vaccinations, we provide protections for our most vulnerable and make it that much harder for COVID to spread in our community."
Eligible residents are free to choose the same booster as their first doses or "mix and match," per the CDC announcement.
Those looking for another dose can simply bring their vaccination card to APH centers or the dozens of Walgreens and CVS locations in the metro, which began administering doses Friday.
Additional updated guidance from the CDC allows for all eligible individuals to choose which vaccine they receive as a "mix-and-match" booster dose. It is advised to remember to bring your CDC COVID-19 Vaccination Card showing the original doses with you when going for booster shots.
- Austin downgrades to Stage 4 as COVID cases decline - austonia ›
- Joe Rogan incorrectly says vaccinated people cause mutant strains ... ›
- Everything you need to know about breakthrough cases in Austin ... ›
- After racing for a first dose of the vaccine, some Austinites find ... ›
- COVID in Austin: 9 ICU beds, alternate care site, booster shots ... ›