They say imitation is the sincerest form of flattery, right?
While Northwest Arkansas isn't exactly looking to be a breakfast taco-loving, live music-having tech hub, it is branding itself as the Austin of yesteryear. And who better to come to the quickly-growing paradise than Austinites themselves?
OZ Brands is the latest NW Arkansas organization to entice Austin residents to pack up and make the move. The company, which is named after the area's Ozark Mountains, promotes travel, trails and art within the region and is owned by Runway, a NW Arkansas business investment group. Runway is headed by Walmart founder Sam Walton's grandsons, Steuart and Tom Walton.
OZ is targeting Austinites with the "One Way Out" giveaway, a program that will give at least 10 Austinites a one-way Allegiant ticket from Austin to the Northwest Arkansas National Airport.
"Fall is the perfect time to visit and explore the natural beauty of the Ozarks," the program's website reads. "Why just one way, because once you're here, you won't want to leave!"
Why swap cosmopolitan Austin for NW Arkansas' forest-filled hideaway? Just like other local programs including the Greater Bentonville Chamber of Commerce and the NW Arkansas Council, OZ Brands is looking to capitalize on priced-out Austinites who may not be pleased with the region's unprecedented growth.
"It's okay, Austin, we get it. You're tired of the tourists, the traffic, the hassle," the website says, escalating to an all-caps message reading, "YOU NEED A BREAK, AND WE ARE HERE TO GIVE IT TO YOU."
OZ is far from the first program to offer financial incentives to move to the area. Ads for Greater Bentonville began cropping up on the feeds of Austinites weeks ago as they promoted their annual tech summit, while the NW Arkansas Council rolled out similar ads. Instead of "Austin City Limits," the organizations promised "Bentonville City Limitless." If you "wish you'd bought in Austin 10 years ago," the Council promises that the area is perfect for you.
The Greater Bentonville Chamber of Commerce and NW Arkansas Council have both made moves to bring Austinites to the region. (Greater Bentonville)
Like similar programs in the past, One Way Out "is an opportunity for Austinites who no longer feel at home in their own city to see for themselves the value and qualities of Northwest Arkansas ... It's for those living in the Texas city who feel the growing pains of Austin expanding beyond its limits," the company said in a press release.
The region has recently experienced substantial growth, moving to fourth on the U.S. News and World Report's list of 150 Best Places to Live in the U.S. in 2021-2022 and enjoying an influx of businesses, tech workers and startups tired of the West Coast's crowds and priciness. And with a great arts and culture scene, a lower cost of living and even a financial incentive to move to the area, talents like film producer Kristin Mann decided it was time to swap Austin for sunnier skies in Arkansas.
"I love (Austin) how it is now, don't get me wrong, but I've always fantasized about what it might have been like before it really exploded," Mann said. "And I feel like that's similar here...There's something really unique about this town, and it feels like there's something really exciting happening here."
The contest ends Oct. 29 and is open to anyone 18 and older that lives within 50 miles of Austin. Winners must book their trip within four months of the competition and finish the trip by May 1, 2022.
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Austin may end up staying above freezing through mid-December, a departure from typical temperatures this time of year.
The average first freeze in Austin and San Antonio usually happens around now, as the National Weather Service pointed out Monday.
The average first freeze in Austin and San Antonio is typically right about now. No freezes for the foreseeable future. There have been some years where the first freeze didn't happen until January!— NWS Austin/San Antonio (@NWS Austin/San Antonio) 1638210545
Still, Austin’s Mediterranean-style climate has a wider range of first freezes than many other places and we’re subject to cyclical influence, says Monte Oaks, a meteorologist with the NWS.
One influence is La Niña, a climate pattern that happens in the Pacific Ocean every few years. This is the second La Niña winter in a row, an occasion known as a "double-dip." While its impacts are far-reaching and can impact weather around the world, the U.S., in particular, is expected to experience an impact on temperature and precipitation from La Niña. The National Oceanic and Atmospheric Administration said earlier this month that La Niña conditions have already developed, and in Austin, its effects have been on the mild side. As a result, Austin could have a delayed first freeze and an earlier last freeze than typical.
Many are on edge heading into winter after witnessing Winter Storm Uri hit Texas in February. The power outages caused by a failure to winterize the grid led to the death of hundreds, and in the imminent possibility of another hard-hitting weather event, Texans are still at risk.
Experts told The Texas Tribune that the state hasn’t done enough to prevent another winter blackout. Plus, recent analysis by the Electric Reliability Council of Texas revealed the grid is still vulnerable and many power plants could be forced offline under extreme conditions. As KXAN reported, the cold blast last winter came about through a stratospheric warming event—unrelated to La Niña—that brought the intrusion of Arctic air from the North Pole. This year, winter is expected to bring fewer freezes and less snowfall.
Locally, Austinites dealt with conditions of broken water pipes, a boil water notice after water treatment plants shut off, and an outage that left thousands without water. On top of that, many also lacked gas and heat and opted to warm up in their cars.
The city has completed prep work in case of another extreme weather event. Austin Energy increased vegetation management, further sectionalizing circuits and developing processes to reduce power in the downtown network. And Austin Water carried out repairs at most of its water treatment plants, dispatched heaters, sand, and more winter equipment, and plans to have all exposed pipes insulated by the end of 2021.
The Texas sun is an encouraging sign in the face of cold conditions. Oaks says more sunshine allows temperatures to warm up. For now, the National Weather Service has only found one recent freeze at the sites they track in Austin, which happened at the airport on Nov. 23.
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Just as the world takes a breath from the Delta variant-induced third COVID surge that pushed hospitals past capacity this summer, a new variant—the omicron—is forcing countries around the world to once again consider shutting their doors.
It's too early to tell whether the variant will have the devastating effects of the Delta variant, the Mu variant—which accounted for 3% of U.S. cases before dropping off almost entirely by October—or somewhere in between. But as omicron continues to rise sharply in all provinces of South Africa, the Biden administration is reintroducing some travel restrictions that went into effect Monday.
As the variant spreads to countries around the world, including Canada, the Netherlands and Hong Kong, the World Health Organization declared omicron a "variant of concern"—though some are calling the move premature.
What is omicron?
The omicron variant, B.1.1.529, is now under strict watch from the WHO after quickly spreading throughout Southern Africa.
It's genetically different from the Alpha and Delta variants and has up to 30 mutations in its genetic code, leading some to worry that the risk of retransmission from those who have already had COVID could be high. The strain's mutations could also aid omicron in beating out other strains and spreading more quickly to hosts.
Omicron is the latest version of the coronavirus to cause concern. Here’s what we know about where it’s spread so far and what makes it different than other variants that came before. https://t.co/ncciXnIuw9
— The New York Times (@nytimes) November 29, 2021
It appears to be doing the trick. While an Associated Press report found that case numbers in South Africa are still well below other pandemic peaks—3,220 new cases were reported in South Africa on Saturday— up to 90% of new cases in the South African province of Gauteng are omicron.
The strain's effects seem to be mild so far, and hospitals haven't been overburdened yet, though hospitalizations are rising.
And doctors worry that the full extent of the variant hasn't been realized. Vaccine hesitancy is strong among South Africa's youngest population—22% of those aged 18 to 34 are vaccinated—and most of those infected with COVID have been in those younger age groups. Doctors worry that older age groups will be more adversely affected.
And while experts in the country expected a fourth surge and possible variant, the omicron still came as a "shock" as it quickly spread to all nine South African provinces and other continents. It's now the first strain labeled as a "variant of concern" since the Delta variant.
It's unclear if the variant is more immune to vaccines, although some signs indicate that it's a possibility.
Where has it been detected?
Cases of the Covid omicron variant have appeared in more than a dozen countries as of Monday. https://t.co/2bPapBIYK2 pic.twitter.com/idnQ6LjIfH
— NBC News Graphics (@NBCNewsGraphics) November 29, 2021
The omicron strain still hasn't been detected in dozens of countries, and it's far from the first strain to make a mark since Delta. But it's coincided with a quick uptick in cases in South Africa, where it was originally found, and became the dominant strain in Pretoria, a city of around 750,000, in just a few weeks.
Omicron is now present in nearby Botswana and has jumped on board flights to Europe, Asia, Australia and North America. Hong Kong has detected three cases, while 10 European nations including the Netherlands, the United Kingdom, Portugal and Germany have found a total of 45 cases. Canada has detected three cases, and none have yet been found in the United States.
What has been done?
Against the wishes of both South Africa and the WHO, several countries have decided to once again shut their doors.
After detecting an omicron case, Israel decided to bar entry to foreigners, while Morocco suspended incoming international air travel for two weeks. Dozens of countries are restricting travel from Southern Africa to South Africa's chagrin—the government said travel restrictions are “akin to punishing South Africa for its advanced genomic sequencing and the ability to detect new variants quicker.”
The WHO also called for borders to remain open as closing borders appears to have a limited effect on the spread of variants, and many countries are hesitant to clamp down on restrictions that have limited its citizens for so long.
The United States said in a statement Friday that it would restrict travel from eight southern African countries except for citizens and permanent U.S. residents who test negative for the virus.
White House Chief Medical Adviser Dr. Anthony Fauci said Sunday that it's "too early to say" whether tightened COVID restrictions will be needed to combat omicron but that citizens must be ready to do “anything and everything” to prevent its spread.
When will we know more?
The WHO said it will take around two weeks to gauge the full effects of omicron, from its ability to evade vaccines to its contagiousness.
For now, countries have once again urged their citizens to get vaccinated. Some vaccine companies have already spoken about the strain, including Moderna, which said Sunday that a new vaccine that protects against the variant could be released in early 2022 if needed.
For now, Fauci said that the country must "prepare for the worst" just in case omicron becomes the culprit of yet another surge.
“Inevitably, it will be here. The question is will we be prepared for it? If and when, and it’s going to be when, it comes here hopefully we will be ready for it,” Fauci said.
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Homeowners in Windcrest, Texas don't take Christmas lightly. Decking out their home in thousands of lights, one Windcrest couple even won ABC’s Texas episode of “Great Christmas Light Fight” that aired Sunday.
Known as "Christmas sweethearts," John and Brenda Wilson were awarded $50,000 after going up against fellow Texans, including a family in Amarillo and two families in Corpus Christi, in the ninth season premiere of the lights show.
(Great Christmas Light Fight)
Their holiday display featured a hand-built sled, a train called the Peppermint Expressway with actual peppermint smoke coming out of it and Santa's reindeer "in training." Designer and judge Taniya Nayak noted the linework of the lights displayed on the roof and the positioning of the red and lime green color palette.
"Right off the bat when the lights turned on, I couldn't believe how beautiful these peppermint lights were... it's just such a fun, happy, yummy, delicious vibe to it," Nayak said when she announced the Wilsons were the winners. "It really made a smile go from one ear to the other on my face."
Judge Nayak said she also enjoyed that their display had different stories behind each section.
(Great Christmas Light Fight)
John, or "Mr. Christmas" as Brenda called him, said he has been putting on a Christmas lights display for over 20 years—and it's only got better since he met his Mrs. Clause 12 years ago. The two said they met online and were 98% compatible.
"Brenda and I grew up back in the 50s when things were very simple, so we wanted to create something from when we were growing up," John said on the show.
And their efforts paid off: along with their monetary prize, the couple earned a light-bulb-shaped trophy.
KSAT reports the home got the attention of the show's casting directors last year, who encouraged them to apply to be on the show. The show was then shot last year, but the couple didn't learn they won until this year.
While being on the show is their intro to stardom, locals are familiar with the Wilsons' yearly display in the light-centric Windcrest. Each year their home is part of the Windcrest Light Up, a decades-old tradition where residents go all-out with their holiday light displays. They've won at least three grand prizes in the Windcrest contest and several other category first-place prizes.
The Windcrest Light Up kicks off Dec. 4.
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