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Nonprofit to offer $50K to Longhorn linemen using name, image and likeness for charity

Announcement of “the Pancake Factory” comes ahead of early signing day later this month. (Texas Football/Twitter)

Starting this coming August, Texas Longhorns linemen on scholarship can get $50,000 annually for use of their name, image and likeness to support charitable causes.


The program, known as “the Pancake Factory,” in reference to the pancake blocks known among linemen, will start in August 2022. The nonprofit organization Horns with Heart announced the program Monday, saying it will be the first charitable NIL entity. Capped at $800,000 annually, the pancake factory program can support 16 scholarship linemen.

The organization was formed by six unnamed Texas alumni and supporters “with experience across multiple industries and disciplines to make a positive impact on local communities."

This is the latest in organizations looking to help athletes use their name, image and likeness after Texas passed a law for student-athletes to profit off it. Last week, another alumni-led NIL initiative known as Clark Field Collective announced $10 million in pledges to help Longhorn athletes facilitate deals across 17 sports. The collective is a key participating donor to Horns with Heart.

The news comes ahead of early signing day on Dec. 15. The offensive line is a key recruiting area, head football coach Steve Sarkisian has said.

Popular

Tito's releases (not so?) ugly sweater line for the holidays, profits to charity

Tito's Handmade Vodka

Show your love for Tito's and for the community this year with a wide selection of not that ugly, uglyish, ugly, uglier, and ugliest holiday sweaters.

There's lots choose from, and plenty of accessories like scarves and socks, plus gear for your dog, too.

All of the items can be purchased online or at the Love, Tito’s Retail Store in Austin, TX. 100% of all net proceeds from online or in-store purchases go to one of the nonprofits we’ve teamed up with.

Click here to see the entire collection in the Tito's store.

Mac and Cheese Fest and Free Art Exhibit
Waterloo Greenway, Good Vibrations Installation


🗓 All weekend

🎨 Creek Show Art Exhibit

Check out this highly anticipated art exhibition with illuminated art along Waller Creek. Tickets are free and the event includes food vendors, dazzling lights, live music, and hands-on activities

All weekend 6 p.m - 10 p.m | 📍Waterloo Park

✨ Mozart's Light Show

This iconic holiday tradition lights up for the first time this holiday season starting this weekend! Reserve your spot for an enchanting light and sound performance, delicious hot cocoa, sweet treats, and some overall fun with your friends or family. The show runs till January 6th.

6 p.m and 9 p.m | 📍Mozart's Coffee Roasters - 3825 Lake Austin Blvd, Austin, TX 78703

🗓 Saturday

🥊 Kickboxing in the Park

This fitness event is free and open to the public. Get your morning started right with a "Fitness in the park" class for kickboxing! The class will be led by certified instructors and is a great way to get a cardio workout in while also honing your self-defense skills.

10 a.m - 11 a.m | 📍 Metz Park

🛍 The Front Market

Support local LBGTQ+ and female artists at this outdoor market with over 150 vendors. Get your holiday shopping out of the way at this event, with vendors for food trucks, handmade goods, raffles, hands on workshops and activities, and more.

11 a.m - 5 p.m | 📍Ani's Day and Night - 7107 E Riverside Drive, Austin, TX 78741

🗓 Sunday

🧀 Mac and Cheese Fest

Did someone say cheese?! If you're like me and always willing to get your hands on a bowl of mac and cheese, then this event is for you. Check out the Mac and Cheese festival happening this weekend to decide which vendor has. the best mac and cheese for yourself, and enjoy the bar with creative cocktails while you're at it. Tickets start at $45.

11 a.m - 3 p.m | 📍Lantana Place - 7415 Southwest Parkway