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Announcement of “the Pancake Factory” comes ahead of early signing day later this month. (Texas Football/Twitter)

Starting this coming August, Texas Longhorns linemen on scholarship can get $50,000 annually for use of their name, image and likeness to support charitable causes.


The program, known as “the Pancake Factory,” in reference to the pancake blocks known among linemen, will start in August 2022. The nonprofit organization Horns with Heart announced the program Monday, saying it will be the first charitable NIL entity. Capped at $800,000 annually, the pancake factory program can support 16 scholarship linemen.

The organization was formed by six unnamed Texas alumni and supporters “with experience across multiple industries and disciplines to make a positive impact on local communities."

This is the latest in organizations looking to help athletes use their name, image and likeness after Texas passed a law for student-athletes to profit off it. Last week, another alumni-led NIL initiative known as Clark Field Collective announced $10 million in pledges to help Longhorn athletes facilitate deals across 17 sports. The collective is a key participating donor to Horns with Heart.

The news comes ahead of early signing day on Dec. 15. The offensive line is a key recruiting area, head football coach Steve Sarkisian has said.

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