Austin's Red River Cultural District and Vans are joining forces on a custom design to benefit the district's staff affected by COVID-19 and to support Austin's music scene.
In April 2020, Vans launched it's "Foot the Bill" program to assist small businesses that have been directly affected by COVID-19. As a part of the program, Vans released a limited edition design on Tuesday with the Red River Cultural District, a cultural destination for Austin's live music, food and drink experiences in the heart of downtown.
The design features the district's logo in red on a pair of black Era skate shoes ($90) and a black T-shirt ($30). On Vans' website, representatives from RRCD said they went with the all-black design in a nod to those who work at the iconic music district's venues.
Of the sales made by the custom line, 100% of the net proceeds will go directly to RRCD. The nonprofit will, in turn, become part of the nonprofit's pandemic relief fund.
Heads up y’all! We are stoked to partner with @Vans for their Foot The Bill program! You can purchase our Limited E… https://t.co/JGlP2cB6Ib— Red River Cultural District (@Red River Cultural District) 1611594391.0
In a message on their Facebook page, RRCD announced the funding received through the program will go into their "Banding Together Fund," a charitable grant program focused on supporting Austin's live music community including the music, service and hospitality workers impacted by the pandemic.
This is not the first time Vans has partnered with an Austin-based business or organization. In the early days of COVID-19, the prolific sneaker company partnered with 30 skate shops, restaurants and other community-based spaces including RRCD's own Mohawk—an iconic music venue located on Red River Street.
Austin's music community has suffered during the pandemic and many historic venues, like Threadgill's and Barracuda Club, have been forced to close down as a result. Red River Cultural District said it is dedicated to doing what it can with the proceeds from its collaboration with Vans to bring prosperity back to Austin's heart on the collection's listing.
"We believe that music is the heart and soul of our city, and our organization is committed to its preservation for the benefit of all both now and long into the future," Vans posted on its site.
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Show your love for Tito's and for the community this year with a wide selection of not that ugly, uglyish, ugly, uglier, and ugliest holiday sweaters.
There's lots choose from, and plenty of accessories like scarves and socks, plus gear for your dog, too.
All of the items can be purchased online or at the Love, Tito’s Retail Store in Austin, TX. 100% of all net proceeds from online or in-store purchases go to one of the nonprofits we’ve teamed up with.
🗓 All weekend
Check out this highly anticipated art exhibition with illuminated art along Waller Creek. Tickets are free and the event includes food vendors, dazzling lights, live music, and hands-on activities
All weekend 6 p.m - 10 p.m | 📍Waterloo Park
This iconic holiday tradition lights up for the first time this holiday season starting this weekend! Reserve your spot for an enchanting light and sound performance, delicious hot cocoa, sweet treats, and some overall fun with your friends or family. The show runs till January 6th.
6 p.m and 9 p.m | 📍Mozart's Coffee Roasters - 3825 Lake Austin Blvd, Austin, TX 78703
This fitness event is free and open to the public. Get your morning started right with a "Fitness in the park" class for kickboxing! The class will be led by certified instructors and is a great way to get a cardio workout in while also honing your self-defense skills.
10 a.m - 11 a.m | 📍 Metz Park
Support local LBGTQ+ and female artists at this outdoor market with over 150 vendors. Get your holiday shopping out of the way at this event, with vendors for food trucks, handmade goods, raffles, hands on workshops and activities, and more.
Did someone say cheese?! If you're like me and always willing to get your hands on a bowl of mac and cheese, then this event is for you. Check out the Mac and Cheese festival happening this weekend to decide which vendor has. the best mac and cheese for yourself, and enjoy the bar with creative cocktails while you're at it. Tickets start at $45.
11 a.m - 3 p.m | 📍Lantana Place - 7415 Southwest Parkway