Austin's Red River Cultural District and Vans are joining forces on a custom design to benefit the district's staff affected by COVID-19 and to support Austin's music scene.
In April 2020, Vans launched it's "Foot the Bill" program to assist small businesses that have been directly affected by COVID-19. As a part of the program, Vans released a limited edition design on Tuesday with the Red River Cultural District, a cultural destination for Austin's live music, food and drink experiences in the heart of downtown.
The design features the district's logo in red on a pair of black Era skate shoes ($90) and a black T-shirt ($30). On Vans' website, representatives from RRCD said they went with the all-black design in a nod to those who work at the iconic music district's venues.
Of the sales made by the custom line, 100% of the net proceeds will go directly to RRCD. The nonprofit will, in turn, become part of the nonprofit's pandemic relief fund.
Heads up y’all! We are stoked to partner with @Vans for their Foot The Bill program! You can purchase our Limited E… https://t.co/JGlP2cB6Ib— Red River Cultural District (@Red River Cultural District)1611594391.0
In a message on their Facebook page, RRCD announced the funding received through the program will go into their "Banding Together Fund," a charitable grant program focused on supporting Austin's live music community including the music, service and hospitality workers impacted by the pandemic.
This is not the first time Vans has partnered with an Austin-based business or organization. In the early days of COVID-19, the prolific sneaker company partnered with 30 skate shops, restaurants and other community-based spaces including RRCD's own Mohawk—an iconic music venue located on Red River Street.
Austin's music community has suffered during the pandemic and many historic venues, like Threadgill's and Barracuda Club, have been forced to close down as a result. Red River Cultural District said it is dedicated to doing what it can with the proceeds from its collaboration with Vans to bring prosperity back to Austin's heart on the collection's listing.
"We believe that music is the heart and soul of our city, and our organization is committed to its preservation for the benefit of all both now and long into the future," Vans posted on its site.
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