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​App helping women protect each other in danger launches in Austin

Women can use SafeUP to contact a "guardian" when in need. (Pexels)

For women who feel threatened while they’re out, an app that lets users easily call for help is now available in Austin.


Launching in the capital city on Tuesday, SafeUP, works by training users over the age of 18 who are known as “guardians” on how to respond in times of crisis. Those who are placing a call for help are connected to guardians less than half a mile away who, depending on the situation, can chat on the phone or physically go to the user and escort them.

SafeUP allows women to contact others who can help them when in danger. (SafeUP)


First launched in Israel, the app was co-founded by Neta Schreiber, who became interested in safety tools after her friend went missing at a house party about a decade ago.

"My friend and I searched for her in a panic, and, as we headed upstairs, we heard her voice amidst a group of men's voices," Schreiber has stated. "We went into one of the rooms and there they were—the men and our friend, half-naked, fighting them."

The assailants fled once the friends stepped in. "We managed to get there just in time," Schreiber said. "Luck and women saved my friend that night."

Schreiber told Reuters that during the testing phase of SafeUP, two guardians stepping in was enough to have people leave a woman alone.

Earlier this month, SafeUP became active in other major cities including Boston, San Francisco, Miami and New York City. There are more than 70,000 members in the global network with approximately 200 guardians in Austin so far.

Mira Marcus, a spokesperson for SafeUP, told Austonia most users are millennials and younger, and a lot of college students use the app, which made an Austin launch especially fitting. The company also has a partnership with Lime so that guardians can take free rides to reach a person.

SafeUP's partnership with Lime allows users to take free rides to a person calling for help. (SafeUP)


“You could always call the police, but they won’t necessarily be there within a matter of a minute or two. You could always speed dial your mom or girlfriend, but they won’t always be available to answer,” Marcus said. “The idea behind SafeUP is no matter where you are and what time, you can always turn on the app and see on the map the guardians around you.”

The app also allows users to call the police if the guardian finds the situation requires their backup. With that function, the app uses the phone’s camera and microphone to record evidence.

In a somewhat similar fashion, the Austin Police Department discussed possibly issuing a civilians unit to assist with non-emergency crimes over the summer. The discussion came as the department announced it would not respond to 911 calls where there was not a present danger due to a staffing shortage.

Some have turned to personal safety tech as public safety in Austin continues to be a hot topic with a record-breaking number of homicides in the city.

SafeUP joins other tech like the Citizen app and Ring cameras that track crime and include tools for reporting to the police. Some scholars and activists have criticized this tech for potential racial and gender bias, as well as expansion of surveillance. Biometric data is also taken in before users have full access to the SafeUP app so they can be verified as female, though facial recognition systems have a tendency to vary in accuracy.

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