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'As easy as playing a video game': Austin company helps make the perfect shot simple with its cinema robots

SISU claims their C31 cinema robot is the easiest to use and cheapest on the market. (Laura Figi/Austonia)

Hollywood film companies are coming to Austin—and they won't be needing to look far for some high-tech movie magic.

Coming in with a wingspan of 20 feet and hand-guided motion technology that is "miles ahead of the competition," the C31 cinema robot from Austin-based robotics company SISU is on a mission to disrupt the film industry.


The machines can do a lot of things humans can't: the robot can be programmed to take a set path and capture smooth and steady shots while moving. It also has a much greater range of motion and moves much faster than a mortal form.

And it's deceptively easy—the robot was designed with cinematographers, photographers and gamers in mind. With a console that closely resembles a video game crossed with Adobe Premiere, a screen in one hand and a joystick in the other are all that you need to become a movie-making pro, according to the company.

Cinema robots are not a new concept, and the film industry has been using bionic arms to capture the perfect shot for decades. However, SISU says that almost anyone can operate the bot after only an hour's worth of training and that its "cutting-edge" cinema robot is the most user-friendly on the market.

"We've had cinema robots for a while but they're super complicated, they're intimidating," Aldridge said. "Usually (robots are) programming with a kind of text-based language. It's just a bunch of stuff that makes no sense whatsoever—only to a programmer would that make sense."

A motion controlled remote helps the operator move the robot 360 degrees. (Laura Figi/Austonia)


Founded back in 2010, SISU started as a workshop in Aldridge's garage where they started off doing trade show demos, making custom machines for big tech companies.

"We started helping other companies to make products that would just really disrupt industries," Aldridge said. "But then we thought, 'Let's make one for ourselves—let's make robots just as easy to use as playing a video game.'"

The fledgling company made demos including a life-size Rock 'Em Sock 'Em Robot, a target that moves to make sure you get a bullseye every time and a giant music box.

Now, SISU's technology is being used by major companies like Dell, Bubba's LA and LionStar Films to create commercials, films and more. SISU doesn't fit into one box, however—using the same structure, the robots can be programmed for practical purposes like welding or grinding.

While it may be a blip in a company like Dell's budget, the top-notch C31 model will set you back a cool $150,000 if bought outright. For the average film hobbyist, the company offers financing and rentals to mitigate the cost.

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A big announcement from Austonia

Howdy, and happy holidays.

I have some big news for you.

Austonia is now part of 6AM City, a fast-growing network of hyper-local newsletters across the country.

I’m proud to be telling you this, because 6AM City’s mission is very much like Austonia’s — a daily morning update on events, things-to-do and news, with an underlying mission of community building in the cities they serve.

If you’re not already subscribed, 6AM City’s Austin newsletter is called ATXtoday. One of its city editors is Laura Figi, who you’ll remember for her previous great work on Austonia’s newsletter.

I’ve been reading ATXtoday every day since it launched last year.

Starting this week, you’ll receive ATXtoday every morning and I’m confident it will become part of your daily wake up routine. Be sure to add hello@theatxtoday.com to your contact list (how to do that here).

Meantime let me thank you for your readership and support of Austonia, and convey my wishes for a great holiday season for you and those close to you.


Thank you,

Mark Dewey

Austonia CEO

Tito's releases (not so?) ugly sweater line for the holidays, profits to charity

Tito's Handmade Vodka

Show your love for Tito's and for the community this year with a wide selection of not that ugly, uglyish, ugly, uglier, and ugliest holiday sweaters.

There's lots choose from, and plenty of accessories like scarves and socks, plus gear for your dog, too.

All of the items can be purchased online or at the Love, Tito’s Retail Store in Austin, TX. 100% of all net proceeds from online or in-store purchases go to one of the nonprofits we’ve teamed up with.

Click here to see the entire collection in the Tito's store.