'As easy as playing a video game': Austin company helps make the perfect shot simple with its cinema robots
Hollywood film companies are coming to Austin—and they won't be needing to look far for some high-tech movie magic.
Coming in with a wingspan of 20 feet and hand-guided motion technology that is "miles ahead of the competition," the C31 cinema robot from Austin-based robotics company SISU is on a mission to disrupt the film industry.
The machines can do a lot of things humans can't: the robot can be programmed to take a set path and capture smooth and steady shots while moving. It also has a much greater range of motion and moves much faster than a mortal form.
And it's deceptively easy—the robot was designed with cinematographers, photographers and gamers in mind. With a console that closely resembles a video game crossed with Adobe Premiere, a screen in one hand and a joystick in the other are all that you need to become a movie-making pro, according to the company.
Cinema robots are not a new concept, and the film industry has been using bionic arms to capture the perfect shot for decades. However, SISU says that almost anyone can operate the bot after only an hour's worth of training and that its "cutting-edge" cinema robot is the most user-friendly on the market.
"We've had cinema robots for a while but they're super complicated, they're intimidating," Aldridge said. "Usually (robots are) programming with a kind of text-based language. It's just a bunch of stuff that makes no sense whatsoever—only to a programmer would that make sense."
Founded back in 2010, SISU started as a workshop in Aldridge's garage where they started off doing trade show demos, making custom machines for big tech companies.
"We started helping other companies to make products that would just really disrupt industries," Aldridge said. "But then we thought, 'Let's make one for ourselves—let's make robots just as easy to use as playing a video game.'"
The fledgling company made demos including a life-size Rock 'Em Sock 'Em Robot, a target that moves to make sure you get a bullseye every time and a giant music box.
Now, SISU's technology is being used by major companies like Dell, Bubba's LA and LionStar Films to create commercials, films and more. SISU doesn't fit into one box, however—using the same structure, the robots can be programmed for practical purposes like welding or grinding.
While it may be a blip in a company like Dell's budget, the top-notch C31 model will set you back a cool $150,000 if bought outright. For the average film hobbyist, the company offers financing and rentals to mitigate the cost.
- Hollywood's Line 204 Studios moving to Austin, Bastrop area ... ›
- HBO, Netflix lease space in Austin ahead of TV projects - austonia ›
- Ben Affleck, Alice Braga film thriller 'Hypnotic' in Austin - austonia ›
- Behind the scenes: 7 movies filmed in Austin, Texas - austonia ›
- Game on: Retro gaming sees a comeback in tech-savvy Austin - austonia ›
- Twitch streamers cash in on big growth in Austin and beyond - austonia ›
Austin-Travis County EMS responded to a major car wreck involving multiple vehicles and a semi-truck along I-35 Wednesday morning.
The crash occurred at 12100 North I-35 going south, according to ATCEMS, with a total of 12 people involved, including one minor. Four were transported to the hospital with three declared trauma alerts. Another four people refused EMS transport.
None of the transports are expected to have life-threatening injuries.
Major Traffic Collision at 12100 N Ih 35 Sb (08:26). #ATCEMS & @Austinfireinfo are on scene of a collision involving multiple vehicles & a semi truck. #ATCEMSMedics reporting 12 total patients w/ 5 needing transport, 2 have been declared Trauma Alerts. More info to follow. pic.twitter.com/voKNcLbTDW
— ATCEMS (@ATCEMS) June 29, 2022
At 9 a.m., I-35 was blocked off from Yager Lane to Braker Lane.
- EMS responds to seven-car crash with 18-wheeler in Manor - austonia ›
- State Highway 130 reached all-time high traffic in 2021 - austonia ›
- TxDOT to reshape I-35 and remove upper deck near downtown ... ›
- Proposals for I-35 revamp address Riverside, frontage roads ... ›
- Community members stand opposed to I-35 expansion - austonia ›
Enjoy live music all weekend long and check out the hotels’ state-of-the-art amenities between sets. Make a splash in the pool, enjoy outdoor fire pits, or challenge your friends in a yard game while enjoying a weekend full of live music! Did we mention the package includes deluxe accommodations and a bucket of beer? Oh, and if you needed more convincing, this pet-friendly hotel means the whole family can join in on the fun.
Explore any of the Court Hotels by Valencia Hotel Group for a memorable escape. Each property offers a unique experience remnant of yesteryear but with all of the modern amenities that make for a fun and comfortable stay. With acres of landscaped courtyards, relax and unwind in an outdoor environment perfect for doing everything or absolutely nothing at all. With locations in Austin, College Station, Irving, and Lubbock your urban retreat has never been so close.
Locals and travelers alike are invited to enjoy the deep roots of Texas music all summer long with a robust lineup of live performances. From the banks of the San Antonio Riverwalk to Irving’s manicured streets, Valencia’s hotels are a place to gather and reconnect, offering uniquely Texan settings for the weekly performances.
“We’re proud of the community we’ve fostered among Texas musicians and the many rising stars who perform at our properties,” says Amy Trench, corporate director of brand marketing & PR for Valencia Hotel Group.
With unique programming at each of Valencia’s properties, there’s something for everyone to enjoy all summer long.
If you’re a Valencia Hotel Group Rewards member, the perks are plentiful. Enjoy up to 10% off the Best Available Rate, and for a limited time, members can save up to 15% off a stay of 2 nights or more, for select stays in 2022.
But that’s really just the beginning. At select locations, you can enjoy discounts on weeknight stays, a complimentary third night, or curated packages for a romantic getaway or a night of watching the Verde at Q2 Stadium. You’ll also find special rates for AAA and AARP Members, educators, and front-line heroes including military, law enforcement, fire, and rescue workers.