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(Austin FC)

As the Austin FC season approaches, a new media company covering soccer in Texas is preparing to launch.


The new media company—yet to release its name—will launch as a website and app in early 2021 to cover soccer across Texas.

Former Austin American-Statesman journalist Johanna Gretschel will be the managing editor of the new organization, she announced on Twitter Monday. She had previously teased on her account the emergence of a new sports organization she would be part of.

Along with her announcement, came the announcement of three other Texas journalists on the team: Statesman freelancer Chris Bils, Houston-based sports journalist Victor Araiza and Dallas-based journalist Jon Arnold.

In her tweet, Gretschel said the new digital organization will cover soccer at all levels, including MLS, NWSL, USL, college, youth and more.

More information on the media company will be released in early 2021, just before the start of the long anticipated Austin FC season opener.

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