Your daily dose of Austin
Smartphone image
×
Make your inbox more Austin.
Local news and fun, every day 6am.
Now open: Exclusive club Soho House comes to Austin with rooftop pool and more to come

(Soho House)

Soho House, a members-exclusive club open in 27 locales across 10 countries, has opened its luxurious doors in Austin on Tuesday.

The Austin branch, located on South Congress' Music Lane, will become a new hub for creatives and socialites looking for a taste of Austin culture.


While the House has only provided renderings of the project, it has confirmed the club includes 46 bedrooms, a rooftop pool and a screening room. The club floor and rooftop pool opened today, while rooms will be available to book online once the hotel is complete later this summer.

The club area will feature a bar and different seating areas for conversation. (Soho House)


Austin is the latest addition to a chain that has branches in New York, London, Hong Kong and more cities across three continents; Austin will be the first Texas location. While the Texas capital seems to be an outlier, CEO of local travel site, Localeur, Joah Spearman said that the newest Soho House is representative of Austin's "boomtown" status and its reputation as a cultural hub.

"While we don't have the diversity of some of these larger cities, like in LA or New York, we definitely have a lot of cultural capital here," Spearman said. "Soho House, I think, is going to be a place where creators... have a lot of that cultural exchange."

Spearman, who has been a member of the Soho House committee since 2017, said that interest has only been growing in the newest club. Unlike other exclusive hangouts in the city, Spearman said that admission to the Soho House will be based more on Austin creatives than on wealth.

"You get a good cross-section of people who work for startups, creative agencies, creative professionals, photographers, designers, DJs, musicians," Spearman said. "I really think that it's going to be a nice kind of connecting spot for creative professionals in particular in Austin. There are other membership clubs that have opened in Austin that I think are more based on affluence."

Joah Spearman, founder and CEO of Localeur, a travel site born in Austin, is a charter member of Soho House. (Localeur)


As a reflection of its emphasis on creativity, the Soho House will be located on 1011 S. Congress, Building 2, sandwiched in between music venues, iconic Austin eateries and more on South Congress' new Music Lane.

Bedroom rates start at $205 per night, while membership to every Soho House is $3,500 annually and membership to just the Austin Soho house is $2,290 annually. For those under 27, membership to every house is $1,750 annually and membership to just the Austin location is $1,140 annually.

Soho House was unavailable to be photographed at the time of publication, but Austonia will provide an update when available.

From Your Site Articles
Related Articles Around the Web

Popular

Tito's releases (not so?) ugly sweater line for the holidays, profits to charity

Tito's Handmade Vodka

Show your love for Tito's and for the community this year with a wide selection of not that ugly, uglyish, ugly, uglier, and ugliest holiday sweaters.

There's lots choose from, and plenty of accessories like scarves and socks, plus gear for your dog, too.

All of the items can be purchased online or at the Love, Tito’s Retail Store in Austin, TX. 100% of all net proceeds from online or in-store purchases go to one of the nonprofits we’ve teamed up with.

Click here to see the entire collection in the Tito's store.

Mac and Cheese Fest and Free Art Exhibit
Waterloo Greenway, Good Vibrations Installation


🗓 All weekend

🎨 Creek Show Art Exhibit

Check out this highly anticipated art exhibition with illuminated art along Waller Creek. Tickets are free and the event includes food vendors, dazzling lights, live music, and hands-on activities

All weekend 6 p.m - 10 p.m | 📍Waterloo Park

✨ Mozart's Light Show

This iconic holiday tradition lights up for the first time this holiday season starting this weekend! Reserve your spot for an enchanting light and sound performance, delicious hot cocoa, sweet treats, and some overall fun with your friends or family. The show runs till January 6th.

6 p.m and 9 p.m | 📍Mozart's Coffee Roasters - 3825 Lake Austin Blvd, Austin, TX 78703

🗓 Saturday

🥊 Kickboxing in the Park

This fitness event is free and open to the public. Get your morning started right with a "Fitness in the park" class for kickboxing! The class will be led by certified instructors and is a great way to get a cardio workout in while also honing your self-defense skills.

10 a.m - 11 a.m | 📍 Metz Park

🛍 The Front Market

Support local LBGTQ+ and female artists at this outdoor market with over 150 vendors. Get your holiday shopping out of the way at this event, with vendors for food trucks, handmade goods, raffles, hands on workshops and activities, and more.

11 a.m - 5 p.m | 📍Ani's Day and Night - 7107 E Riverside Drive, Austin, TX 78741

🗓 Sunday

🧀 Mac and Cheese Fest

Did someone say cheese?! If you're like me and always willing to get your hands on a bowl of mac and cheese, then this event is for you. Check out the Mac and Cheese festival happening this weekend to decide which vendor has. the best mac and cheese for yourself, and enjoy the bar with creative cocktails while you're at it. Tickets start at $45.

11 a.m - 3 p.m | 📍Lantana Place - 7415 Southwest Parkway