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18-hour city: Downtown Austin alcohol sales record-high as tourism recovers

(Roosevelt Room/Facebook)

Nightlife is back and better than ever as Austin emerges as an “18-hour city.”

Austin’s tourist and hospitality sectors have seen a surge in revenue showing a complete picture of pandemic recovery, according to the Downtown Austin Alliance’s State of Downtown Report, which was released earlier this month.

For 18 hours straight, Austinites are enjoying what the city has to offer, only dropping off between 3 a.m. and 8 a.m.

Mixed alcoholic beverage sales downtown reached a record $40.8 million in March this year, nearly matching in April with $40.7 million in sales. Rainey Street and West 6th are neck and neck in terms of sales but the latter wins out in terms of foot traffic; meanwhile, data shows East 6th has become the least popular party district.

The return of nightlife goes hand-in-hand with the recovery of hotel occupancy, which reached 98% of the average traffic from 2017-2019. High hotel prices are also back, reaching $216 of revenue per room in April and $198 in May, surpassing the average from the same time frame.

One of Austin’s biggest tourism seasons occurs in October, when events like ACL Festival and Formula 1 attract visitors from around the world, a pattern that mirrored previous years in 2021. Tourism tracks through airport traffic as well, which is at an all-time high.

Downtown’s COVID-induced need for rentals has also cooled to pre-pandemic levels, with the help of two million square feet of new residential space and another 2,161,727 square feet of office, residential and retail space currently under construction.

However, for-sale housing inventory is still at an all-time low, with fewer than two months of inventory–around 50 listings–in Q4 of 2021.


When Mach .925 is not enough: Elon Musk to upgrade his Gulfstream private jet


Elon Musk has placed an order for a new, top-of-the-line private jet: a Gulfstream G700, Austonia has learned. Delivery is expected in early 2023.

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Valencia Hotel Group Presents Live Music & Longnecks - All Summer Long

(Valencia Hotel Group)

Live music and beer? Say no more. With a location in Austin, and others throughout Texas, the court hotels by the Valencia Hotel Group have a new offering for weekend stays: Live Music & Longnecks.

Enjoy live music all weekend long and check out the hotels’ state-of-the-art amenities between sets. Make a splash in the pool, enjoy outdoor fire pits, or challenge your friends in a yard game while enjoying a weekend full of live music! Did we mention the package includes deluxe accommodations and a bucket of beer? Oh, and if you needed more convincing, this pet-friendly hotel means the whole family can join in on the fun.

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