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'Not a band, an experience': Musician Pete Monfre pushes the boundaries of making it in the music industry

Stories from the Road delivers an interactive performance while aiming to paying musicians farily. (Laura Figi/Austonia)
In a city where live music is heralded above all else, Pete Monfre was surprised to find local musicians working for free that he quit the industry for 10 years in 2006.
Local musicians tended to be underpaid before COVID-19 sent the music industry reeling, but the fallout from the pandemic exasperated the existing problems. Musician and marketer Monfre knows—he’s been behind that shaking tip jar, trying to turn a profit while doing what he loves. He’s tackling the problem with a unique brand of live shows, which go against the grain, mix business with pleasure and help bring home the bacon.
The shows, called Stories from the Road, are an informal storytelling jam session at The Saxon Pub that encourages interaction between the artist and audience.
After a brief hiatus due to ongoing woes of the pandemic Stories from the Road came back to The Saxon Pub on Saturday. It was the first of 23 consecutive shows that didn’t sell out, which Monfre attributes to the break of not having shows.
“We called it Stories from the Road—not a band, an experience,” Monfre said. “We're not going to rehearse, we're not going to have a list, we're not going to prepare, every show is a one-off and you will never see it again.”
The band of five had never played together as a unit before but the audience would have never known. (Laura Figi/Austonia)
His shows start early at 6 p.m., with a rotating group of musicians playing blues or Americana who need not rehearse. This time it featured Mark "Kaz" Kazanoff on saxophone and harmonica, bassist Mark Epstein, drummer Kevin Hall and Adam Pryor on Hammond Organ.
You’ll probably end up spending a bit more than the typical show at the Saxon Pub, around $30 per person, but each show goes directly to supporting the artists that made it.
“Part of the mission was to advocate for fair wages for musicians and to help musicians understand their economic value,” Monfre said. “Now I can afford to pay musicians a modest guarantee and we call that the Fair Play approach to live music.”
Monfre moved to Austin as a young adult with the intention of “conquering the music industry” in 1981, which he told Austonia he did not do but did meet “a lot of interesting people.” He left Austin to tour for a few years, then moved to Milwaukee, where he continued to play music.
After returning to Austin in 2006, Monfre discovered some musicians were playing shows for free.
“I'm playing in Chicago and Michigan and hardcore blues places, and we don't play for free,” Monfre said. “So I actually quit for 10 years. There is no reason to play for free whatsoever if you just get the model right.”
Having already tried to conquer the music industry once, Monfre took a business-forward approach the second time. The model also caters to what he believes is an underserved group: working professionals who want to meet like-minded individuals but also be home by 9 p.m.
Chief Technology Officer for Economic Transformation Technologies David Smith, who has been coming to other Monfre shows since they started in 2016, said he enjoys the improvisational nature of the shows because it reminds him of old Austin.
“The Stories from the Road get back to the root of what music is: the fact that you can sit and jam, make music with musicians because they understand music, and that's the soul of Austin,” Smith said. “It really is a celebration of music.”
Monfre said the informality is what makes his shows so popular—you’ll hear the musicians ask the key for a song, take a request from the crowd, make a lighthearted jab at one another or create a song from scratch.
“They want to see the sausage being made, it's really funny I would have never thought it,” Monfre said.
Price (right) said he was happy the show ended early so he could make it home to Lampasas. (Laura Figi/Austonia)
“I am knocked out. It just really didn't get any better than what we just had—this band was so good, the crowd was so good,” Price said. “That's what Austin in the ‘60s and ‘70s was all about, just everybody throwing it together.”
Stories from the Road is returning to The Saxon Pub stage on Dec. 18, with a completely new group of musicians. The show, like always, will start at 6 p.m.
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(Pexels)
Austin Nicholson was ahead of the curve when he got his vasectomy in September 2021, saving himself a long line as Austin-area doctors say the demand for sterilization has seen a “significant” spike since Roe v. Wade was overturned on Friday.
Nicholson, 25, said he would prefer to adopt children, had felt the Supreme Court decision coming for a while, and, wary of the consequences, he decided to pull the trigger and make an appointment.
“A big part of it was the political climate. We could both potentially face consequences and she would definitely face more consequences, which I also personally would not want,” Nicholson said. “I didn't want to be stuck in Texas and have a potential abortion on the mind when it's illegal.”
(Austin Nicholson)
According to vasectomy specialist Dr. Luke Machen of Austin Fertility and Reproductive Medicine, the clinic received over 150 vasectomy appointment requests combined on Friday and Monday following the ruling. Typically, the clinic performs 45-50 vasectomies per month.
The Austin Urology Institute reported that they received about 70 calls in the first hour after the ruling was released. OBYN at Women’s Health Domain reported receiving over 100 requests from women interested in getting their tubes tied.
“I would say a significant number of patients who scheduled recently have mentioned the Supreme Court case,” Machen said. “A lot of guys have said they were thinking about having a vasectomy over the last year or so, and the ruling was the final push to get it done.”
The average patient at Austin Fertility who receives a vasectomy is about 37, though Machen said he has started to see an increased number of patients with zero children choosing to get a vasectomy. While they put together a study, Machen expects demand for the procedure to plateau but stay higher than before the ruling.
Machen said vasectomy is the most effective form of permanent birth control, requires only about a week of recovery time, is reversible with success rates of up to 95% and has no effects on sexual function or testosterone.
Nicholson said the procedure was less than $700, he was never in any pain, had very little recovery time and has never regretted the decision—in fact, he has happily recommended the procedure to friends.
“It helps me feel better knowing that I won't put a woman in that situation where she'd have to be faced with a potentially life-altering decision, or consequence even,” Nicholson said. “I actually have had three of my friends ask me questions about it and tell me that they were considering it.”
(Valencia Hotel Group)
Live music and beer? Say no more. With a location in Austin, and others throughout Texas, the court hotels by the Valencia Hotel Group have a new offering for weekend stays: Live Music & Longnecks.
Enjoy live music all weekend long and check out the hotels’ state-of-the-art amenities between sets. Make a splash in the pool, enjoy outdoor fire pits, or challenge your friends in a yard game while enjoying a weekend full of live music! Did we mention the package includes deluxe accommodations and a bucket of beer? Oh, and if you needed more convincing, this pet-friendly hotel means the whole family can join in on the fun.
The hotels
Explore any of the Court Hotels by Valencia Hotel Group for a memorable escape. Each property offers a unique experience remnant of yesteryear but with all of the modern amenities that make for a fun and comfortable stay. With acres of landscaped courtyards, relax and unwind in an outdoor environment perfect for doing everything or absolutely nothing at all. With locations in Austin, College Station, Irving, and Lubbock your urban retreat has never been so close.
The music
Locals and travelers alike are invited to enjoy the deep roots of Texas music all summer long with a robust lineup of live performances. From the banks of the San Antonio Riverwalk to Irving’s manicured streets, Valencia’s hotels are a place to gather and reconnect, offering uniquely Texan settings for the weekly performances.
“We’re proud of the community we’ve fostered among Texas musicians and the many rising stars who perform at our properties,” says Amy Trench, corporate director of brand marketing & PR for Valencia Hotel Group.
In Austin, you can catch good ol’ fashioned Texas country by Drew Moreland and Clayton Gardner, bluegrass by Reagan Quinn, and much, much more.
With unique programming at each of Valencia’s properties, there’s something for everyone to enjoy all summer long.
The perks
If you’re a Valencia Hotel Group Rewards member, the perks are plentiful. Enjoy up to 10% off the Best Available Rate, and for a limited time, members can save up to 15% off a stay of 2 nights or more, for select stays in 2022.
But that’s really just the beginning. At select locations, you can enjoy discounts on weeknight stays, a complimentary third night, or curated packages for a romantic getaway or a night of watching the Verde at Q2 Stadium. You’ll also find special rates for AAA and AARP Members, educators, and front-line heroes including military, law enforcement, fire, and rescue workers.