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After two years of no in-person events, Austin festival South by Southwest has agreed to give 50% of ownership to P-MRC, a Los Angeles company that controls publishing operations for Rolling Stone and Billboard.
The media venture was founded in 2020 and is part-owned by Jay Penske, racer Roger Penske's son and head of Penske Racing and Penske Media.
The move comes after the COVID-19 pandemic left the festival with two years worth of hemorrhaging funds. SXSW organizers were left scrambling for solutions in March 2020 when the city of Austin canceled the festival at the onset of the pandemic. One-third of the festival's 175 year-round employees were laid off, and the festival ran a shortened virtual event in 2021.
SXSW CEO and co-founder Roland Swenson said in a statement that the company is grateful to get aid when they need it most and that they are now looking to the future.
"It has been an incredibly tough period for small businesses, SXSW included," Swenson said. "When Jay Penske approached us with an interest in becoming a partner, it was a true lifeline for us. Both of our companies share a passion for producing high-quality content that helps shape modern culture, so this feels like a natural alliance."
Both of Austin's big-name festivals are now in the hands of out-of-town buyers. In 2014, homegrown festival Austin City Limits was bought in part by LiveNation, who took 51% ownership in Austin live promoter C3 Presents.
.@MLS Commissioner @thesoccerdon and @AustinFC's Minister of Culture and part-owner Matthew @McConaughey will discuss how the League is deepening fan engagement, and how Clubs are becoming cultural mainstays at 10am on Channel 3. ⚽ #SXSW pic.twitter.com/2XFj4XEdwL
— SXSW (@sxsw) March 18, 2021
The fest has captured the essence of Austin arts and culture for 34 years, and it doesn't plan on stopping now. With P-MRC by its side, SXSW said it plans on keeping its unique identity but expanding operations as it prepares for an in-person celebration next spring.
"Since 1987, SXSW has been the world's premier festival centered at the convergence of tech, media, film, and music," Penske said. "Today SXSW continues to be one of the most recognized brands for empowering creative talent and bringing together the brightest creators of our time. As part of this significant investment, we plan to build upon SXSW's incredible foundation while extending the platform further digitally and assisting Roland and his incredible team to bring their vision to even greater heights."
With their future restored, SXSW's newest slogan rings truer than ever: "See you next year at SXSW!"
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A week after Texas added two congressional seats and California lost one, state officials reported a population decline in 2020 for the first time in the Golden State's history.
California fell by over 182,000 people from January 2020 to January 2021, dropping almost 0.5% to cap out at around 39.5 million people. It is still the nation's most populous state.
For over thirty years, California has seen more people leave than move in from other states, state officials said, with 6.1 million people moving out and 4.9 million coming in last year. Immigration and births kept California growing, but the state saw a shrink in international migration in 2020 due to COVID and the White House's hold on visas.
Of the steady flow of ex-Californians moving to other states, more are moving to Texas than any other state. Many are relocating to Austin, which has been labeled a "little California" by billionaire resident Elon Musk and continues to grow astronomically.
Meanwhile, California cities including Los Angeles, San Diego, San Jose and San Francisco saw a population decline.
With immigration and state migration on the decline, the Golden State was also hit with a spike in deaths- 51,000 people died from COVID in 2020, and all but seven of the state's counties saw death rates higher than the three-year average.
Still, the California Department of Finance said a "slightly positive annual growth" can be expected next year as the state recovers from COVID deaths and political repercussions.
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The sun is out, and thousands of Austin FC fans will be as well as Austin FC goes to Kansas to play Sporting Kansas City at 6:30 p.m. on Sunday.
There's plenty of pub partners to choose from, but here's a few watch parties to help you get in on the action.
Los Verdes watch party at Hopsquad Brewing, 2307 Kramer Lane
Fun fact: @LosVerdesATX brings sleeping bags and they basically live in the grain room between games. They'll emerge from time to time for a cup of coffee and to see if the #verde keeper kit has been released. pic.twitter.com/6HKUEHUFWY— Hopsquad Brewing Co. (@HopsquadBrewing) May 3, 2021
Ol' faithful: Hopsquad Brewing is hosting its weekly watch party, complete with beer, food trucks and the possible release of a new michelada, in partnership with Austin FC fan club Los Verdes. Admission is free, but make sure to bring a lawn chair so you can watch from the brand-new LED screen.
Austin Anthem North at 601 Whitestone Blvd, Cedar Park
Live up North? Looking for a place to catch the match? Join Us this Sunday.— Austin Anthem (@AustinAnthem) May 7, 2021
⚽ #AustinFC 🆚 #SportingKC
🗓 Sun, 5/9. 6:30pm
🍺 $1 off pints with @AustinFC gear and #verde Beer
🌮 Van's Damn Tasty Tacos & Ronburguesas $6 Fried Tots pic.twitter.com/zHRp4H2MIQ
Austin Anthem's 1,000+ audience at watch parties have been legendary, but they're splitting the group into two this week. The North Watch party will be located at Whitestone Brewery, with $1 off discounts if you bring Austin Anthem's signature beer or wear Verde. Tater tots and tacos will be on the menu. RSVP here.
Austin Anthem East at Haymaker, 2301 Manor Road
This week’s beer-storming also brings #LosZanates back to where much of the #AustinFC supporter movement was formed: @HaymakerAustin.— Austin Anthem (@AustinAnthem) May 4, 2021
⚽ #AustinFC 🆚 #SportingKC
🗓 Sun, 5/9. 6:30pm
🐻 2310 Manor Rd
The #Verde watch parties for all of #Austin. Join us!https://t.co/EdiBruetIG pic.twitter.com/7NYsEFLxCf
Austin Anthem is returning to its roots at Haymaker Austin, where much of the group originated. Beer, sandwiches and more will be on the menu for all of East Austin. RSVP here.
Head to a bar near you
If none of these watch parties are quite the right fit for you, 31 bars will be streaming the match in the Austin metro as part of the Austin FC Pub Club.
- Austin Eastciders- Barton Springs, 1530 Barton Springs Rd.
- Austin Eastciders- Collaboratory 979 Springdale Rd. Suite 130
- B.D. Riley's Mueller, 1905 Aldrich St. Unit 130
- The Bon Aire, 9070 Research Blvd
- Bouldin Acres, 2027 S Lamar Blvd
- Casa Chapala, 9041 Research Blvd Suite 100
- The Cavalier, 2400 Webberville Rd Unit A
- Cover 2,13701 N Highway 183
- Cover 3 Anderson Lane, 2700 W Anderson Ln Unit 202
- Happy Chicks, 214 E 6th St.
- Haymaker, 2310 Manor Rd.
- High Five- Anderson Ln, 2700 W Anderson Ln Unit 101
- Local Post Pub, 7113 Burnet Rd
- Pelons, 802 Red River St
- Play on 6th, 620 W 6th St
- Pluckers, various locations
- Revelry On The Boulevard, 6215 N Lamar Blvd
- Revelry- East 6th, 1410 E 6th St
- Rusty Cannon Pub, 730 W Stassney Ln Unit 120
- San Jac Saloon, 300 E 6th Street
- Shiner's Saloon, 422 Congress Ave Unit D
- Shooters Billiards 620, 11416 N FM 620
- Taco Flats, mulitple locations
- Twin Peaks, 701 E Stassney Ln
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