Lanaux will lead Austonia’s brand partnerships program, starting with current Austonia partners Tito’s Handmade Vodka (titosvodka.com) and Delta Air Lines (delta.com).
She will also be responsible for marketing programs benefiting local Austin businesses, including Small and Medium-Sized Businesses (SMB) and Small and Medium Enterprises (SME).
A New Orleans native, Lanaux worked in sales and account management roles for Hearst Publishing and Sunset Publishing in Los Angeles, before moving to Austin.
“Isabel’s leadership will match Austin’s beloved local brands, large and small, with Austonia’s fast-growing and influential local audience,” said CEO Mark Dewey.
Lanaux believes in a “win-win” approach to partnerships, adding that the “constant change and energy makes Austin an exciting place to do business.”
This is a new position at the company, which reaches more than 300,000 users each month through its austonia.com website, daily morning email newsletter (signup.austonia.com), and social media accounts, all of which are free of charge and cover Austin’s news, technology, real estate, and entertainment.
Isabel Lanaux can be reached via email at isabel@austonia.com.
Austonia Inc. is a Public Benefit Corporation with local owners, local coverage, and a mission to build community through digital media.
