Austonia, a for-profit, all-digital Austin news startup, is looking for the right person for a new editorial leadership position.
Do you have 5+ years in digital, broadcast, or print news, including field experience, producing/editing, and social media? Are you at a point in your career where you’re ready to run things? Ready to make your mark? This could be the opportunity for you.
In two years we’ve pushed our way into the Austin media landscape, and we’re looking for the leader who can move us toward the front. Us:
- Austonia.com, reaching 250,000+ users/month
- Our daily AM email newsletter, 20,000+ daily subscribers
- Social media, 50,000+ followers
Austin is the most interesting city in the world, and we want to cover it that way. The people, issues, companies, opportunities, challenges, and cultures that make Austin dynamic and successful.
Are you really the right fit for this? Are you in alignment with our strategy and culture? Do you say “yes” to these questions?
- I’m driven to get scoops and beat other news outlets, day-after-day.
- I’m excited to focus on an influential, upscale audience, and willing to leave traditional reporting to our city’s excellent non-profit news organizations, like KUT, The Texas Tribune, and the Austin Monitor, all of which we admire but don’t want to duplicate.
- I’m as excited about covering @elonjet and where to get a great breakfast taco as I am about covering Project Connect. It’s all part of Austin’s fabric.
- I want to be a leader in utilizing analytics to constantly tune our news offering to the needs of our audience, doing more of what they like and less of what they don’t.
- I want to help advance the frontiers of news by bringing new forms of storytelling to local reporting.
Success in this role is based on leadership: personal tradecraft excellence; connecting with Austin culture; leading the team of staffers and contributors in identifying, sourcing, and presenting impactful stories; teaching “best practice” methods and standards; expert use of language; building digital stories from media elements; effective social media presence. This person will be our lead journalist, writing and creating content alongside the team.
Title is negotiable. Editor. Managing Producer. Director of Content.
The position reports to Austonia’s CEO.
Compensation is $70,000+, depending on experience. Benefits include PTO and employee Blue Cross Blue Shield “Silver” health coverage, with 100% of the monthly premium paid by the company.
This is a hybrid, mostly remote position. Must live in Austin.
Austin, May 10, 2022
Digital media company Austonia Inc. is pleased to announce the hiring of Isabel Lanaux as Director of Partnerships.
She will also be responsible for marketing programs benefiting local Austin businesses, including Small and Medium-Sized Businesses (SMB) and Small and Medium Enterprises (SME).
A New Orleans native, Lanaux worked in sales and account management roles for Hearst Publishing and Sunset Publishing in Los Angeles, before moving to Austin.
“Isabel’s leadership will match Austin’s beloved local brands, large and small, with Austonia’s fast-growing and influential local audience,” said CEO Mark Dewey.
Lanaux believes in a “win-win” approach to partnerships, adding that the “constant change and energy makes Austin an exciting place to do business.”
This is a new position at the company, which reaches more than 300,000 users each month through its austonia.com website, daily morning email newsletter (signup.austonia.com), and social media accounts, all of which are free of charge and cover Austin’s news, technology, real estate, and entertainment.
Isabel Lanaux can be reached via email at firstname.lastname@example.org.
Austonia Inc. is a Public Benefit Corporation with local owners, local coverage, and a mission to build community through digital media.
Early this year, Austonia acquired the long-dormant @austinist Twitter feed from New York Public Radio (@WNYC).
With leadership from prominent Austin journalist Omar L. Gallaga (@omarg), we brought Austinist back to life, trying to keep to the spirit of the original—tech, entertainment, culture, news and a wry approach.
Nothing's changing in that respect.
We like the Austinist name and would be happy to continue with it, but it's owned by New York Public Media, who graciously allowed us to use the name for a transition period that has now expired. There were once eight "-ist" local city sites, and NYPR owns the original, Gothamist.
So, today we're changing @austinist to @austoniatweets. Same approach, different name.
@austoniatweets will continue to be about life in Austin, stuff to do, and weird and funny things we find online that locals should check out. The @austonianews account will focus on breaking news and headlines from the website.
Help us keep the spirit of the account alive as it continues to bring you fun, lively updates every day about life in this crazy town.
Many thanks to @omarg for his revival and stewardship of the feed. He's funny and smart and knows Twitter as well as anyone. He's a busy journalist, and agreed to help us get this project off the ground. After seeing us through the transition, he'll pass the torch and curation to Austonia's Claire Partain (@partain_claire).
We'll see you on Twitter!