A mixed-use development that will sit on about 400 acres could be coming to a rapidly growing San Marcos.
Real estate investment company Walton Global Holdings LLC and developer Majestic Realty Co. have received approvals from the city and Hays County to build east of I-35, on Centerpoint Road. The plan involves an industrial park that’s been dubbed “Project Thin Mint.”
The Austin Business Journal reports that company executives shared plans to start construction in 2024 on two buildings totaling about 200,000 square feet, and the site could be more than 2 million square feet someday.
These plans come as San Marcos plays a key role as a possible economic powerhouse in the budding Austin-San Antonio metroplex.
The land that the San Marcos City Council approved Majestic for rezoning is referred to as the Gas Lamp District. Walton says it will be used for residential offerings, commercial, retail and industrial uses like 200 acres of such space being developed by Majestic. It’ll also have open spaces and parks connected by hike and bike trails.
Capital investment for the development is estimated at $103 million over the course of a decade, so the buildout may be through 2033.
Earlier this month, the San Marcos City Council approved the project for a Chapter 380 incentives agreement. This sets up a three-year, 50% property tax rebate per building for 10 years. Only unoccupied parts of the development would be eligible for the rebate.
The city estimates that the return on investment for the incentives could be more than $1.5 million.
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Construction on additional structures for Apple’s Northwest Austin campus could start in February.
The August filings with the Texas Department of Licensing and Regulation are the latest glimpse at the campus that was announced in December 2018. The campus is expected to be 3 million square feet with 12 office and amenity buildings, parking garages and other facilities once it’s finished.
Plans on the three structures in the filings are estimated to total $279 million and are expected to reach completion by February 2025.
One of the planned structures is a $100 million five-level building. International firm HKS Architects, which opened an office in Austin earlier this year, is listed as the designer.
Another multi-story building also designed by HKS is expected to be 298,977 square feet and cost $118 million.
The last structure in the filing is a $61 million parking garage with nine levels and 3,500 spots for cars.
The initial phase of the tech giant’s campus could welcome 5,000 employees and maybe even reach 15,000 upon completion, Apple has said.
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We’ve all heard it before, ‘Austin isn’t what it used to be,’ despite residents complaining about their beloved city morphing since the 1880s. However, that’s not to say Austin hasn’t changed.
With expansive population growth, new businesses steadily flowing in, celebrities snapping up local property and constant new development, Austin is making its way through some growing pains.
Here are some of the parts of the city longtime Austinites gripe about and newcomers don't notice.
From its origins as a pseudo-red light in the 1990s to its emerging identity as a luxury shopping center and tourist destination, South Congress has been the epicenter of change in Austin. While many legacy businesses—think Prima Dora, Güero's Taco Bar and The Continental Club—are still operating, it has also seen its fair share of closures since the pandemic: Most recently, Lucy in Disguise with Diamonds announced it would closing.
the south congress area is raising my blood pressure— woman (@fiorellino__1) August 6, 2022
For each closure, there has been a handful of new openings, namely along Music Lane, which was completed in spring 2020. The new strip has brought crowds to luxury stores and restaurants that are typically reserved for the likes of The Domain, like designer brand Hermès, social club Soho House and luxury perfumery Le Labo. One person's sadness about the change is anothers excitement.
Since 2019, Austin has added 32 new buildings to its skyline, with another 28 under construction and yet another 25 in the proposal stage according to a June Downtown Austin Alliance report. In the words of the antique Austin-American Statesman in 1936, “Rip Van Winkle would have rubbed his eyes in amazement,” upon seeing the difference just 10 years can bring to the skyline.
While newcomers, especially tech executives, look forward to moving into the newest high rises, they mean big changes for long-time Austinites. The new towers mean the closure of Rainey Street favorites, as well as the 4th Street Warehouse District.
Making restaurant reservations
One of the most universal complaints about the ‘new’ Austin, from locals and visitors alike, is the need to make a reservation at most restaurants in town. This is a big change for locals that have lived here most of their life—you rarely had to make reservations pre-pandemic. And while this isn't loved by newer Austinites, it's the norm they know.
While you can still find walk-in options—think Lou’s, Taquero Mucho, Magnolia Cafe and Terry Black’s Barbecue—most restaurants with two or more dollar signs on reservation sites like Resy are likely to require a reservation… likely a month or more in advance.According to Open Table, some of the hardest places to get a reservation are celebrity hotspot Aba, James Beard Foundation Award-winning restaurant El Naranjo, Lady Bird Lake rooftop bar P6, sushi restaurant Uchi and farm-to-table restaurant Emmer & Rye. You’ll need to break out your calendar for those.
This massive development in North Austin is the go-to stop for luxury brands like Gucci, Anthropologie, Louis Vuitton, Tiffany & Co. and Restoration Hardware. Split into two sides: The Domain and Domain NORTHSIDE. Originally opened in 2007, The Domain has changed drastically in its 15 years of business and is often called Austin’s “second downtown” but that still doesn’t change the fact that it still feels like a new area to longtime residents.Smart City apartment locator Maddie Hastings said she doesn’t often lease locals at The Domain, mostly people from out of town, and when she does, they don’t typically stay more than a year. Still, for newcomers, it's a fun development to work, eat and play.
Austin FC vs. UT
Verde has yet to stamp out that burnt orange cult following in town. Austin FC has gained a steady following despite only being on its second MLS season, but the University of Austin has strength in numbers from the hundreds of thousands of Longhorns who have graduated from the famous school living both in and outside of Austin.
Longhorns fans are often older Austnites or those that have graduated from the school. But for newer Austnites, they don't have a connection to the school and are instantly welcomed into the diverse and fresh MLS team.
That said, Austin FC and Longhorn fans seem to be peacefully coexisting, with part-owner and UT alum Matthew McConaughey saying "the more, the merrier."
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