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Greater Bentonville and the Northwest Arkansas Council have both targeted Austin as they search for new tech talent. (Laura Figi/Austonia)

Ever wondered what it was like living in Austin a few decades ago? According to recent ads, that dream can become a reality in an unlikely locale—just an eight-hour drive away in Northwest Arkansas.

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(Laura Figi/Austonia)

Houston? Dallas? San Antonio? No, it has to be Austin.

We know Californians love Texas, but a recent string of posts on neighborhood platform Nextdoor in Santa Barbara, California, displays what the craze to move to Austin looks like.

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Miami and Austin are going head-to-head for tech transplants. (Pexels)

Californians love Texas, and Austin—with its liberal politics, relatively affordable housing and job opportunities—is particularly adored. In fact, the Lone Star State was the main recipient of departing Californians in 2019, according to the latest available U.S. Census Bureau data.

But other states, including Florida, are seeing increased interest. Miami Mayor Francis Suarez has made a name for himself on Twitter recruiting techies and hyping up his city, which has a lot in common with Austin—with the added benefit of a beach and sans the "Don't California my Texas" attitude.

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(Homebound/Facebook)

A startup built from the ashes of the devastating California wildfires is now setting its sights on a new crisis: Austin's housing market.

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