Good times have faded at the TarryTown Shopping Center, the once-thriving neighborhood hub where animal rights activist Jeanne Daniels has pushed out local favorites
Tarrytown's Casis Village shopping center is buzzing with activity on a crisp Sunday afternoon in December. Customers flock to Randall's to check off their grocery lists, grab seasonal lattes from Starbucks and peruse the center's various thrifty boutiques and jewelry stores for Christmas gift inspiration.
For many longtime Austinites, the bustling plaza may bring back memories of the former glory of one of the city's most famous and controversial shopping centers, which has since been reduced to a ghost town by its authoritarian landlord.
Aerial view of TarryTown Shopping Center flanked on the west by Exposition Boulevard and on the south by Windsor Road in 1948. (Austin History Center, Austin Public Library)
Towering over a corner of the Casis Village that used to belong to a Blockbuster is the Tarrytown Pharmacy. It has served locals since Dec. 6, 1941, the day before Japanese soldiers attacked Pearl Harbor. Far from your run-of-the-mill chain pharmacy, the nearly 80-year-old apothecary beckons customers to roam its aisles and browse its assortment of artisanal gifts, including decorative stationery, denim dresses and scented candles with names like "baltic amber" and "santiago huckleberry."
Before it relocated to Casis Village in 2010, the Tarrytown Pharmacy operated out of the TarryTown Shopping Center, roughly half a mile down the road. These days, the once-thriving center now stands largely desolate, cutting a vastly different figure than the bustling Casis Village.
The Tarrytown Pharmacy in the TarryTown Shopping Center before it moved to Casis Village. (Blair Newberry)
Save for the handful of couples eating lunch at vegan gastropub the Beer Plant, there are few customers to be found between the barbershop, liquor store, vegan grocery, various exercise studios and Austin Pets Alive! that occupies the TarryTown Shopping Center's sprawling corner lot.
A sign facing the street next to the TarryTown Shopping Center bears a picture of a lamb on one side and a cow wearing a Santa hat on the other. Its two all-caps slogans create a fitting credo for the center's mercurial landlord, Jeanne Crusemann Daniels: "PEACE TO ALL BEINGS" and "JOY TO ALL BEINGS."
Jeanne Crusemann in high school. (Lynn Pugh Remadna)
A staunch animal rights activist and vegan, Daniels is seldom seen at the TarryTown Shopping Center, but her presence is always felt. Since inheriting the center from her mother Mary Lee Crusemann, in 1999, Daniels has systematically eliminated every business that used or sold animal products.
Restaurants like the beloved Holiday House burger joint and Texas French Bread met the chopping block, as did the TarryTown Pharmacy, which sells drugs tested on animals. But Daniels' policy also extended to the Austin Shoe Hospital, which was ordered to keep its leather shoelaces out of sight from customers; Steve's Liquor & Fine Wines, which was barred from putting caviar in its gift baskets; and the Chevron filling station, which was forced to stop selling milk-based candy bars.
The TarryTown Shopping Center used to be a place where kids could drop their bikes and grab a malt after school, local politicians could hold court over baskets of burgers and fries and customers could get their prescriptions cheerfully refilled by memory. But Daniels' iron-fisted policies have transformed it from a thriving community hub into a barren relic that doesn't adequately meet the needs of the neighborhood, according to several former tenants and longtime Tarrytown residents.
The Tarrytown Shopping Center attracted many for its busy shops and restaurants. (Blair Newberry)
"It was part of the fabric of what made that neighborhood so great," says Mark Newberry, owner of the TarryTown Pharmacy. "And now when you drive by, it's something that you hold against the neighborhood."
Daniels declined to be interviewed for this story, as she has turned down many reporters over the years. When asked about the origin of her commitment to animal rights, she recommended—via Belva Green, owner of the DT Land Group, which manages the TarryTown Shopping Center—two books: Peter Singer's "Animal Liberation: A New Ethics for our Treatment of Animals" and Ernest Freeberg's "A Traitor to His Species: Henry Bergh and the Birth of the Animal Rights Movement."
If Daniels' policies are confounding and infuriating to many Austinites, they're also remarkable. She is a rare breed of a business owner who makes her decisions based solely on principle, not profit. And she is rumored to have passed up much of the latter, declining various offers from locals to buy the TarryTown Shopping Center for several times its estimated value.
High school yearbook photo of Jeanne Crusemann. (Lynn Pugh Remadna)
"She couldn't care less about making money," Newberry says. "She's trying to drive an agenda. And when you put someone who doesn't care about money and her agenda together, that's very dangerous."
The TarryTown Pharmacy has been in the Newberry family for three generations, since Gatewood Newberry purchased the store from original owner Guy Kelly in the 1940s. At its original Tarrytown Shopping Center location, the pharmacy quickly became a pillar of the community, a place for shoppers to grab a malt at the soda fountain or play a few rounds of pinball at the front of the store while waiting to get their prescriptions filled.
"There was a whole little group from the neighborhood," says Lynn Pugh Remadna, whose family owned a bridge construction company and leased office space in the TarryTown Shopping Center for decades. "They'd sit (in the pharmacy) and just have a great time talking, you know, having their coffee and talking about how to solve the world's problems."
TarryTown shoppers could also congregate at Ralph Moreland's Holiday House and savor one of the owner's famous flame-grilled hamburgers. The local hotspot drew numerous high-profile guests over the years, including golfer Arnold Palmer, actor Dennis Quaid and George W. Bush, then the governor of Texas. Regardless of their resume, every Holiday House customer was treated with the same respect and discretion, per Moreland's policy.
Holiday House in 2004 before it closed. (Jeannie Moreland LeTeff)
In its heyday, the TarryTown Shopping Center radiated friendliness and security. Parents could catch up with their neighbors as they stocked up on weekly provisions at the grocery store, and they knew their kids were in good hands if they went there after school to grab a bite to eat with their hard-earned allowances.
"I remember many times, if I ate all my breakfast, my grandpa would give me 50 cents to $1.50 and tell me to go down to the pharmacy, and I would get special treats, whether it was ice cream or a shake or fudge," says Moreland's granddaughter, Lono Zurita. "Everybody knew everybody's name. It was really a close-knit community."
In 1857, Gov. Elisha Pease purchased the land for the TarryTown estate, then known as Woodlawn, from Texas State Comptroller James Shaw. Pease's grandson, Niles Graham, opened the first phase of Tarrytown—named for the family's New York summer retreat—in 1934 along with his cousin Murray Graham, his sister Carrie Margaret Graham and her husband Paul Crusemann. Five years later, they opened the Tarrytown Shopping Center at the intersection of Windsor Road and Exposition Boulevard, with the goal of providing a one-of-a-kind shopping destination for what would become one of Austin's wealthiest neighborhoods.
For a while, it did just that. "It was one of the finest retail centers in the entire state. I mean, it was jam-packed 24/7," says Newberry, who graduated from high school in 1996 and witnessed many of the TarryTown Shopping Center's banner years. "That parking lot would be 100% full, and some days, it would overflow onto the street. And I remember thinking, wow, I sure am lucky that my dad owns the store because I can park in the back. Because there literally would not be anywhere to park."
Paul Crusemann's son Paul Conrad Crusemann, married Mary Lee Wilson in 1940, and she inherited the center after his death in 1968. Reverently referred to as "Mrs. Crusemann" by many of her tenants, Mary Lee was a tough but fair businesswoman and a razor-sharp dresser whose vintage Jaguar couldn't be missed. Crusemann commanded respect and was particular about what tenants could display on her properties.
Neal Newberry, former owner of the TarryTown Texaco and uncle of Mark Newberry, quickly learned that when he decorated his storefront with commemorative Indy 500 banners one year.
"I saw her at the intersection where the stoplight is," Neal recalls. "She was staring at all these banners, and she made a beeline on the property. I'm standing out there, of course, and she rolls up, cranks her window down and says, 'Neal, you're trashing my property. Get them down.'"
The original owner of the TarryTown Texaco in 1961. (Neal Newberry)
Daniels, whom Remadna describes as a "glamorous, platinum-haired woman" in her later years, did not share her mother's business savvy, according to several former tenants. After inheriting the TarryTown Shopping Center in 1999, she instantly began overhauling it, as if to announce her homecoming with a vengeance.
"When her mother died, she had this big funeral over at Good Shepherd (Episcopal Church). It was like a dog and pony show," says Remadna, who briefly overlapped with Daniels at Austin High School. "It was like, 'Look at me, here I am. I was plain Jane and now look at me. I'm glamorous. I've got the center and y'all can't do anything about it.'" (Speaking of glamour: Several former tenants also talk of a fabled photograph of a pre-vegan Daniels wearing a lavish fur coat that exists somewhere in the ether among old Austinites.)
By that point, Remadna's family had left the TarryTown Shopping Center. Remadna had gone to the City Council on Crusemann's behalf to petition for a renovation of the center in the mid-'80s. The renovation was approved, but Crusemann wanted to place her family in a second-floor office across the street, which wouldn't have worked for her father, Robert Pugh, who suffered from arthritis.
Remadna wonders if the proposed move was part of Daniels' plan to replace the businesses on the main side of the TarryTown Shopping Center with retail. "(My father) didn't want to (leave Tarrytown), but it was kind of forced in some ways," she says. "And after I had gone to the City Council for her to get approval for her redo, I thought, 'Well, that's kind of ironic, isn't it?'"
Under Daniels' draconian rule, restaurants like the Holiday House, Texas French Bread and Chinese restaurant Formosa became the most obvious victims. When their leases prevented Daniels from ousting them entirely, she imposed outlandish restrictions that made it virtually impossible for them to do business.
"One day we were supposed to have a spray, or food safety bug inspection and all that, and she stopped it," Zurita says. "She had people outside on the sidewalk, collecting ants with straws."
The scene would have been farcical if it weren't so dire for Moreland. "You don't fail your complete health inspection, but you get fined from the city if you're not following protocol, which she tried to block," Zurita says. "So it became really, really nightmarish at the end."
Newberry likewise had to do pest control after hours on the weekends to fly under Daniels' radar. He had also stopped selling leather-bound planners and beef jerky in the pharmacy, but the final straw came in August of 2009, when Daniels' representative told him he could no longer administer flu shots, which are mostly made using eggs.
"Her representative came and said, 'Hey, you can't give flu shots anymore,'" Newberry recalls. "This is a pharmacy. That's what we do. I can't not give flu shots."
By then, foot traffic at the TarryTown Shopping Center had atrophied to the point that Newberry and his employees had begun parking in front of the pharmacy to give the illusion of a crowd. Newberry had already been looking elsewhere for a new lease, but he immediately pulled the trigger on Casis Village after the flu shot fiasco.
"I thought, this is not even a negotiation for me to get out," he says. "I will take basically whatever (our new landlord) wants to charge me, because this is not long-term where I am. She obviously doesn't want me here. She doesn't like what we're doing. And that was not a good feeling to have."
Some tenants still tried to accommodate Daniels' demands. Moreland briefly added fancier dishes and cocktails to his menu, which Jeannie Moreland LeTeff, Moreland's daughter, says ended in disaster. Others, like Bill Broaddus, who ran the Chevron station where Austin Pets Alive! now stands, protested cheekily. Broaddus stopped selling milk-based candy bars at Daniels' behest, but he began giving every customer who received an oil change a coupon for a free hamburger at Sonic.
"That didn't seem to sit very well," Broaddus says with a laugh.
When he found his new lease offer filled with unreasonable provisions, Broaddus cut his losses and said goodbye to the Chevron station that had been in his family since his father opened it in 1941. He now owns several other stations around Austin, but he still looks back wistfully on his old stomping grounds.
"I miss TarryTown tremendously," Broaddus says. "It's really a special spot and it's a wonderful group of people there, and to me, they were certainly more than customers. They were friends."
A shop in the TarryTown ShoppingCenter. (Blair Newberry)
With nearly every classic business besides the TarryTown Texaco gone, the Tarrytown Shopping Center of yesteryear is now a distant memory over which longtime Austinites wax nostalgic. Some tenants have been lucky enough to start fresh in new locations, but many of them never reopened after Daniels gave them the ax.
Every closure or relocation was another painful reminder that Daniels had ripped the heart out of a once-flourishing community that set the template for other upscale shopping centers in Austin, leaving a void in the neighborhood that has yet to be filled.
"This is a constant topic of discussion at every holiday party for the last 21 years when we see folks," Mark Newberry says. "I really wish that that would be better, because right now, it's just not. I want what Highland Park has and what River Oaks has and Alamo Heights. We were the first of all of those places, and now (the TarryTown Shopping Center is) the laughingstock of those places."
The center's downward trajectory doesn't seem likely to change, either. Daniels' vice grip on her tenants has only tightened over the years, and she is rumored to have left the center to the SPCA in her will. "I remember hearing at one point she didn't care if the shops sat empty," Zurita says.
Holiday House in 2004. (Jeannie LeTeff)
These days, it's up to the descendants of Daniels' former tenants to keep the memory of the TarryTown Shopping Center alive. With its secure new lease and bigger, more visible property, Newberry's TarryTown Pharmacy continues to serve customers from Casis Village—with no restrictions on beef jerky, leather goods or flu shots. Meanwhile, Zurita preserves the Holiday House legacy by selling her grandfather's flame-cooked burgers at her Dripping Springs food truck, Lono's Southern Cooking & Keto Cuisine. Her customers remind her that the Holiday House—and the rest of the TarryTown Shopping Center—was more than a place to grab a burger. It was a monument to the best times of their lives.
"There was a group that came before Thanksgiving, and one of the ladies was like 90 years old," Zurita says. "She could barely walk, but they helped her get to a picnic table. And she started crying and she said, I've always dreamed and wished, before I passed on, that I could have my number two cheeseburger one more time.'"
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Republic Square Park has turned into a Ford-themed fiesta for its Built to Connect pop-up experience, complete with test drives, off-roading and an inside look at the Tesla-rivaling electric vehicles that the motor vehicle company is planning to integrate over the next decade.
The outdoor driving event is free, open to the public and will stay in the park from now until Oct. 24, offering rides on Bronco Mountain, a 0-40 mph zip in the 2022 all-electric Ford F-150 Lightning and a chance to win an original Ford Bronco.
The event kicked off with a panel of speakers, including Austin Director of Transportation Rob Spillar, Ford General Manager Darren Palmer and engineering specialists discussing Ford's goals to make it so that 50% of the vehicles on the road are electric by 2030.
As an eco-conscious city, Spillar said that around 4,000 vehicles, or 22% of the Texas electric vehicle market, as well as over 15,000 plugins lie in Austin, meaning driving electric just got accessible.
"Austin, as you know, is a fast-growing modern city that is committed to protecting the long term health and viability of our communities and strategies that reduce greenhouse gases, mitigate the effects of climate change and improve the drone quality of life here in Central Texas for all of our residents," Spillar said.
And Ford's electric vehicles are putting up some steep competition for newly-Austin-based company Tesla. The new electric Mustang Mach-E and F-150 Lighting offer amenities that used to be exclusive to Musk's brand, such as the BlueCruise self-driving network. The cars also boast a 300-mile range on a single charge, assisted reverse technology and access to the biggest charging network outside of the home.
Plus, Ford's got affordability on its side. The F-150 Lightning starts at $39,974 and the Mustang Mach-E starts at $42,895, while the cheapest Tesla model, the Model 3, starts at $41,990 and averages 262 miles on a single charge.
Speaking of price, the numbers on the electric vehicles may look like a little more than you'd like to pay for your transport, but Palmer promises it will pay off. In addition to a $7,500 tax credit you can earn for your sustainability, you'll never have to buy a pricey tank of gas again.
"Personally, I have not found one customer ever, who would go back to gas so that says something," Palmer said. "I realized, at $51,000, that car outruns every childhood hero car I ever had."
Texas buyers: take note. The Ford Lightning can power your house for three to 10 days, just in case the statewide power grid fails. You can take it glamping with you, so you don't have to leave the comfort of modern life behind, and in a pinch, Palmer said he's even seen a wedding party powered by the truck.
Ford is investing $30 billion into the U.S. market to meet demand by 2025 and the new electric truck already has over 150,000 reservations.
"I think they're going to take off much faster than you expect—they're going to be extremely, extremely popular next year," Palmer said. "With the incentives that are available today, this is starting to become more mainstream and viable for more and more families. We couldn't have done that before, we didn't have the technology, or the technology at that price."
The event is ongoing through next weekend from 12-9 p.m. Monday-Friday and 9 a.m.- 8 p.m. Saturday and Sunday.
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The Austin Police Department is searching for a man who is believed to be behind a series of robberies that is "sexual in nature and is escalating."
Three robbery cases that took place in North Austin within a 30-day period are being investigated by police, who report the victims all had similar descriptions for suspects in the case. The suspect is described as a 20-25-year-old Spanish-speaking Hispanic man, approximately 5'3, thin build, recently shaved with black hair. Police say he is known to typically wear athletic clothing and used a knife on each of the victims.
Here's a breakdown of the cases:
1. At 7:56 a.m. on Sept. 22 at the 1600 block of Rutland Drive, a woman was walking alone and returning from her child's school when a suspect walking by inappropriately touched her. The suspect then grabbed her by the arm, threatened her with a knife and demanded "her property."
2. At 8:10 a.m. on Oct. 11 at 1700 block of Colony Creek Drive, a woman was walking to her child's school when a man approached her with a knife and then demanded her personal items. The suspect then said he would return the items in return for sex.
3. At 11:03 a.m. on Oct. 13 at the 9300 block of Northgate Boulevard, a woman was with her child in the laundry room of an apartment complex when a man walked in performing a sexual act. The suspect demanded personal items from the victim, threatening to hurt the victim and take her child.
Police cautioned the public to walk without earbuds, stay alert and report suspicious activity to the police.
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