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Boomtown Austin loses tech workers

As the Bay Area hemorrhages professionals in the tech industry and tech companies are clamoring for Texas' lower taxes, untapped land and rapidly growing population, it might seem like Austin's tech sector is exploding.

But in the midst of COVID-19 and remote work, a LinkedIn study shows many young professionals are getting a 'lightbulb moment' to move to emerging tech hubs, not established ones like San Francisco, New York City or even Austin.


The city actually lost tech sector employees over the last year, despite money moves from companies like Tesla and Oracle. Austin had a -8% year-over-year change in tech workers this past year. Young professionals working in IT and software services instead made Miami, Houston and Dallas home after getting their foot in the door of a career.

(Laura Figi/Austonia)


The data also shows the Bay Area lost the most tech workers, consistent with California's declining population in 2020 revealed last week.

Austin need not be concerned about it's tech decline though—companies need much more variety than just tech workers on staff. For every 10,000 new LinkedIn members in April, 119 of them were in Austin, by far the highest on the list.

This study comes after the Austin-Round Rock-Georgetown area saw the third-largest growth by percentage in the U.S. over the last 10 years, according to the U.S. Census Bureau. Austin also ranked No. 2 for digital nomads to live, or people who hop from place to place working remotely.

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A big announcement from Austonia

Howdy, and happy holidays.

I have some big news for you.

Austonia is now part of 6AM City, a fast-growing network of hyper-local newsletters across the country.

I’m proud to be telling you this, because 6AM City’s mission is very much like Austonia’s — a daily morning update on events, things-to-do and news, with an underlying mission of community building in the cities they serve.

If you’re not already subscribed, 6AM City’s Austin newsletter is called ATXtoday. One of its city editors is Laura Figi, who you’ll remember for her previous great work on Austonia’s newsletter.

I’ve been reading ATXtoday every day since it launched last year.

Starting this week, you’ll receive ATXtoday every morning and I’m confident it will become part of your daily wake up routine. Be sure to add hello@theatxtoday.com to your contact list (how to do that here).

Meantime let me thank you for your readership and support of Austonia, and convey my wishes for a great holiday season for you and those close to you.


Thank you,

Mark Dewey

Austonia CEO

Tito's releases (not so?) ugly sweater line for the holidays, profits to charity

Tito's Handmade Vodka

Show your love for Tito's and for the community this year with a wide selection of not that ugly, uglyish, ugly, uglier, and ugliest holiday sweaters.

There's lots choose from, and plenty of accessories like scarves and socks, plus gear for your dog, too.

All of the items can be purchased online or at the Love, Tito’s Retail Store in Austin, TX. 100% of all net proceeds from online or in-store purchases go to one of the nonprofits we’ve teamed up with.

Click here to see the entire collection in the Tito's store.