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$2 billion mixed-use development coming to North Austin's tech corridor

Estimated to take about 10-15 years to complete, a northwest Austin development will have office space, shops and more. (Inspire Development)

The burgeoning technology corridor in northwest Austin is gaining a massive development filled with office space, shops, two hotels and thousands of residences. Developers broke ground this week, and the project is expected to have a value of more than $2 billion once finished.

Dubbed Pearson Ranch, the mixed-use development is 156 acres at the northeast corner of State Highway 45 and West Parmer Lane, just two miles from Apple’s new campus. Local officials welcomed the space being developed by Austin-based Inspire Development and architecture from globally-renowned Urban Design Associates.

“Located in the new premier hub for major technology companies, Pearson Ranch will provide needed access to office space for employers, generating new jobs and providing on-site access to retail, housing and park space for Central Texas,” Williamson County Judge Bill Gravell said.

Pearson Ranch will have public plazas once completed. (Inspire Development)

Developers boast nearly 50 acres of land for a corporate campus, nudging at tech employers like Dell, PayPal, Amazon, Visa and others.

It’s estimated the development will take about 10-15 years to complete, with the first phase involving 41 acres used for about 600,000 square feet of office space, three apartment communities and retail shops.

The site is expected to offer expansive parks, public plazas and hike-and-bike trails. And developers say it will have easy connectivity with four entrance points and a frontage road from SH 45. Visitors and patrons will also be able to access CapMetro’s Lakeline Station that runs from Leander to Downtown Austin as part of the MetroRail Red Line.

Austin-based developers say the site will feature parks and trails. (Inspire Development)

“This property has such an inherent natural beauty and rich heritage, yet is juxtaposed with incredible proximity to major tech employers and workers that define the future in so many ways,” Brett Ames, Inspire Managing Principal said. “We worked very closely with our team to create a plan that tightly knits the past, present and future into the most compelling land plan possible. Frankly, we feel a true sense of obligation to get it fully right.”


Pickleball gold rush links LeBron with Austin and a network of local investors like Brené Brown

King James

It's not on the level of LeBron signing with the Spurs, but who knows, maybe you'll see him at Guero's one day, having a Rob's Especial marg and a No. 1 dinner?

LeBron James, Draymond Green, Kevin Love, LeBron's business partner Maverick Carter, and a bunch of other sports-related investors are buying a Major League Pickleball expansion franchise.

Oddly, MLP teams aren't associated with places, so at this point it's just "an expansion team."

But Major League Pickelball is based in Austin, created, according to the Austin Business Journal, by Dreamland and Richard's Rainwater owner Steve Kuhn.

League investors include familiar Austin names like C3 Presents founders Charles Attal and Charlie Walker, Parsley Energy founder and partial Austin FC owner Brian Sheffield, Silicon Labs Chairman Nav Sooch, and pickleball enthusiast Brené Brown.

Fall camping: Camp Fimfo Waco offers one-of-a-kind experiences in the heart of Texas
Camp Fimfo Waco

Camp Fimfo Waco, a brand new camping resort, is kicking off football and fall camping season in style! With top-notch amenities, premium accommodations, and 10 weekends of fall fun, there’s no better place to have a fall camping getaway, especially if you’re a Baylor football fan!

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