If the idea of the metaverse makes you feel more scared than excited, you’re not alone.
In a recent poll on the metaverse, a third of respondents leaned toward feeling more scared about it. It’s a response fitting for a tool that’s in its infancy stages, where it’s not uncommon for some to find it elusive or irrelevant, or require a virtual reality headset.
Amber Allen, founder of metaverse company Double A, has noticed these concerns. Now with the Austin-based company, she’s working on advancements in the metaverse, which may see progress in business use before it becomes mainstream in the general public. But getting to that point involves demystifying misconceptions over it, like that we’ll all put a headset on and avoid real life.
“A lot of people are talking about the metaverse and like what it could be in 10 or 30 years. And they're not talking a lot about what it is right now. And I think that's what scares people and confuses them,” Allen told Austonia. “I'm just very passionate about what is the metaverse now. It's the next wave of the internet. No, you don't need to wear a VR headset.”
She broke this down last week in Forbes, writing about what is hype versus what’s actually happening with this phase of the internet.
Allen sees how eventually, the metaverse could become a part of how we play and interact. But before the Metaverse extends to the average consumer, many predict that it will be popular in business first.
It’s why some think Microsoft may have an edge over Facebook turned Meta in the industry. And why Allen has designed for work that’s 3D, interactive and business to business, garnering interest from companies like General Mills, Dell and Chanel.
She points to how many workers now prefer a hybrid work environment, but says the business tools are not there right now. It’s not just within the workplace, however. Double A also offers tools for boosting sales and generating brand engagement through activities like watch parties and meet and greets.
With companies like Allen’s, corporate metaverse use could see wider adoption. Double A has hired 13 people this year, adding to the ranks of nearly 30 employees plus dozens of contractors. Some are remote workers outside of Texas while others use the office in East Austin with graffiti art that includes popular gaming figures like Zelda and the Mario Brothers.
Allen takes great pride in working in her home state, saying that she’d like to be a great ambassador for Austin. She said she wants people new to the city to feel welcome. She has meet ups from time to time so that new people who have moved in can get face time with others who have been in Austin for a while.
Still, her work is bound to extend outside of Austin as she aims to create products that will have global reach.
“I want to change the world,” Allen said. “You got to think localized. If I'm creating something, how does this work for Europe? How would this work for Asia? How can they build on things?”
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Samsung might soon be making more moves in the Austin metro.
The tech giant, which made waves as it announced plans to build a $17 billion chip plant in Taylor in late 2021, might be looking to expand in the Northeast Austin area, according to an Austin Business Journal report.
ABJ said the South Korean company is seeking more tax breaks from nearby Taylor and Manor school districts. The company filed documents requesting Chapter 313 incentives related to the breaks Saturday, and ABJ said each district will review the requests separately on Tuesday.
"While we do not have specific plans to build at this time, the Chapter 313 application process is part of our long-term planning to evaluate the viability of potentially building additional fabrication plants in the U.S.," Samsung Austin Semiconductor LLC.'s director of communications, Michele Glaze, told the ABJ.
But Samsung has made headlines for more than just the $17 billion plant: In early 2022, the company caught heat for two separate spills of millions of gallons of wastewater into tributaries near its semiconductor plant.
While no expansion is promised, ABJ speculates that expansions could occur at the 1,200 acre planned Taylor factory or near the chipmaking factory on Austin's East Parmer Lane. Both expansions could bring even more revenue and job opportunities to Samsung's Texas home.
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The claim came from a flight attendant who worked as a cabin crew member on a contract basis for the company’s corporate jet fleet. Insider reports that she accused Musk of exposing his erect penis to her, rubbing her leg without consent and offering to buy her a horse in exchange for an erotic massage.
The alleged 2016 incident is described in a declaration signed by a friend of the worker and prepared in support of the claim.
The misconduct happened during a flight to London when Musk allegedly asked the attendant to come to his room for a full body massage. When she arrived, Musk was naked except for a sheet covering the lower half of his body. Later on, Musk touched her and said he’d buy her a horse if she would “do more,” Insider reports the declaration saying. She declined and continued the massage.
Shortly after, the friend says the attendant told her about it and was “visibly shaken.”
In 2018, the attendant reportedly felt that by declining Musk’s proposal, her opportunities at SpaceX were diminished.
She hired a California employment lawyer and sent a complaint to the company’s human resources department. The complaint was resolved after a mediator session when SpaceX, Musk and the attendant entered into a severance agreement where the attendant received $250,000 for promising not to sue over the claims.
It also included non-disclosure and non-disparagement clauses barring the attendant from discussing the payment or disclosing information about Musk and his businesses. The attendant declined to comment for Insider’s story.
Musk is currently in a bid to acquire Twitter. Today, he posted that Insider published the story to interfere with the deal.
SpaceX is headquartered in California and has key operations in South Texas with Starbase, a rocket production facility and test site.
The company has previously seen allegations of sexual harassment with four women speaking out in December last year. And at Tesla, where Musk is also CEO and recently celebrated the grand opening of Giga Texas in southeast Travis County, at least six women have sued the company, alleging sexual harassment.
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