Austin-based, kid-friendly streaming service Tankee sees success in pandemic as families spend more time at home
This summer doesn't look much like last summer for a lot of kids.
Camps are allowed to operate, but not all of them will; pools are up and running, but reservations and masks are required; and of course they're coming off months of at-home learning in a pandemic that is, for some, providing an excellent excuse to spend more time on their primary obsession: playing video games or watching other people play them via streaming services.
All that time at home for kids has been an opportunity for Tankee, an Austin-based streaming video platform that offers a large library of content geared toward children of all ages. That library includes lots of walkthroughs/tutorials from top gamers about Minecraft, Roblox, and Fortnite as well as videos from influencers with their own massive following, such as Eh Bee Family and Thinknoodles.
Before the pandemic, users typically watched about an hour per day on average, with a noticeable spike on the weekends during the school year.
"What we've seen [since the pandemic hit] is the weekend has become every day," said founder and CEO Gerald Youngblood, who cited a 500% uptick in consumption as of May.
A parent's perspective
Part of that success can be attributed to Tankee launching on Roku and Comcast's Xfinity set-top boxes. But Youngblood, who is also a parent, said it's also because the platform provides a safe place, which isn't always true of other streaming services.
"Parents tend to do one of two things. Either they tell their kids to turn up the volume in case a swear word comes up, or they're hovering behind them watching over their shoulders," he said. "But the whole time parents are doing this, they're not actually doing other things, right? They're not reading their book, washing the dishes, or [working]."
Monitoring what's being watched online can be quite a challenge for parents who are weary of inappropriate content on platforms like YouTube and Twitch. He launched the company in 2018 after recognizing many popular streaming platforms were exhausting to police for young eyes.
"With YouTube you don't know what that next video is going to be. Even if you feel comfortable about what they're watching, you don't know what the next video will be," he explained. "And it's far too easy for kids to get into things that are not just inappropriate, but damaging."
All the videos on Tankee's platform are screened by a team of curators, and about a third of its library is produced in-house.
The big questions
NEW Germ-Busting Video now on Tankee from our friends at @KUncomplicated to remind kids how to stay safe during the… https://t.co/K7NulAUUIF— Tankee - Kids Gaming Network (@Tankee - Kids Gaming Network) 1585238222.0
Youngblood said he feels strongly about including content about important issues like the pandemic, and serious topics like systemic racism and the police protests happening in Austin and all around the country.
The pandemic led Tankee to produce videos that went over best practices for social distancing, hand washing, and more. It was done in an animated video so that the topic wasn't so ominous or scary for children.
Youngblood said producing content that's a good fit for the platform's young audience is the key, which meant that tackling racism required a different strategy. "Injustice and brutality is a much tougher thing for us to address on the platform," he said.
"As a Black founder, it's really important to me that we don't overwhelm kids with things that they are going to struggle to understand or make them fearful of the world. So we're taking a different approach, looking at ways to infuse more positivity with a message that they have value and to be kind to one another," he said.
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- San Marcos favorite Industry Burger opens "mid-October" on E. 5th, featuring "low key healthy" Texas fare.
- Still Austin Whiskey Co. introduces "The Artist," its new rye whiskey.
- Domain NORTHSIDE favorites Bakery Lorraine, Grimaldi's Pizzeria, Jeni's Ice Cream and Sprinkles released their fall flavors.
- Cinnaholic at The Arboretum opens Friday, October 14, serving "create your own" cinnamon rolls and other sweet treats.
- San Francisco's Marufuku Ramen opens next Wednesday, October 12, in the Mueller District.
- Carpenter Hotel announces its popup food truck, Lil Carpenter, open Fri-Sun both ACL weekends, serving what you want, early to late, coffee to donuts, to dogs/burgers/fries/beer.
With major entertainment events slated for October, the Austin-Bergstrom International Airport is gearing up for a busy month.
Artists and music lovers are set to pack into Zilker Park for The Austin City Limits Music Festival in the coming two weekends. Following that, Formula One will bring racing fans to the Circuit of the Americas.
For those two events, the airport is anticipating high passenger days with 30,000 or more people departing flights.
ABIA recommends arriving at least two and a half hours in advance for domestic flights on those days. For ACL, it's expected on both Sundays of the festival along with the Monday and Tuesday after. The F1-driven high passenger days are expected on Oct. 20-21 and Oct. 23-26.
\u201c#AustinCityLimits visitors, you\u2019re in for a weird and wild ride \ud83e\udd18\u262e\ufe0f \n\nFlying in or out of our airport? We got firm and fun tips for you: https://t.co/RawVRalOXN\u201d— Austin-Bergstrom International Airport (AUS) (@Austin-Bergstrom International Airport (AUS)) 1664894083
F1, especially, could draw in loads of travelers as the three-day event saw 400,000 attendees last year. ABIA warns that highways leading to the airport may see even higher traffic than usual around the event and that travelers should plan their route accordingly.
Bailey Grimmett, a spokesperson for ABIA, said travel numbers come in 24 hours in advance. So, it's hard to predict if the airport will see travel volumes at the same levels that have happened around previous F1 races or if it'll top ACL's flight traffic.
Still, she says historical knowledge points to a chance for it.
“We've had that Monday after F1 break the record for single busiest in airport history," Grimmett said. "So context clues I would say yes, but I can't confirm that. But the historical background points to that."
In anticipation of the high volume of flyers, the airport received additional TSA officers for security screening through the end of October. To prepare even further, the Department of Aviation and partners hosted a job showcase and hiring fair to address the continued labor shortage the airport has experienced.
Relief from hectic travel days is on the horizon with November likely to see a slowdown.
"I don't anticipate it will be as busy as October just because we don't have as many events going on," Grimmett said. "Thanksgiving is kind of our primary holiday that we see a lot of passengers coming in and out of the airport."