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(Tequila 512/Instagram)

Austin-based Tequila 512 has set up shop on 2201 Lake Austin Blvd., christening the new location with a loving jab at Elon Musk and his Tesla tequila. There is little else to go by, so what is Tequila 512 up to?


The local tequila brand unveiled the bright yellow building along southbound Mopac on Aug. 10 with a cheeky billboard reading:

"Elon,

Welcome to Austin! We ❤️ you. But please leave the tequila to us! ;)

-Tequila 512"

Tequila 512 CEO Nick Matzorkis told Austonia that he's not ready to disclose what's in store for the new location. As for the billboard, Matzorkis said it was a fun reminder to Musk there's already a Tequila maker in Austin.

"In a nutshell, (the billboard is) simply having fun," Matzorkis said. "A playful Austin indoctrination."

Just Wednesday, the location unveiled an updated sign, a simple heart emoji. The space is empty except for a few wires and a mannequin but the outside has been painted with the brand's name and signature logo.

The new building seemed like it was starting to take shape on Thursday. (Laura Figi/Austonia)


"There will be many surprises to come from this landmark intersection of Lake Austin Blvd and Mopac," Matzorkis said. "It will be used to share the benefits our location has to offer with friends of Tequila 512."

The building had been empty for a while following serving as a RunTex store until 2012 and then a pawn shop until last year.

The Jalisco agave tequila brand already has an office on South 1st Street, so could the new location be a new tasting room?

Or possibly it's shaping up to be a retail shop like Love, Tito's by fellow Austin brand, Tito's Handmade Vodka—after all, 512's brand manager is Trevor Beveridge, the son of Tito's founder, Bert "Tito" Beveridge.

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