Austin-based Tequila 512 has set up shop on 2201 Lake Austin Blvd., christening the new location with a loving jab at Elon Musk and his Tesla tequila. There is little else to go by, so what is Tequila 512 up to?
The local tequila brand unveiled the bright yellow building along southbound Mopac on Aug. 10 with a cheeky billboard reading:
Welcome to Austin! We ❤️ you. But please leave the tequila to us! ;)
Tequila 512 CEO Nick Matzorkis told Austonia that he's not ready to disclose what's in store for the new location. As for the billboard, Matzorkis said it was a fun reminder to Musk there's already a Tequila maker in Austin.
"In a nutshell, (the billboard is) simply having fun," Matzorkis said. "A playful Austin indoctrination."
Just Wednesday, the location unveiled an updated sign, a simple heart emoji. The space is empty except for a few wires and a mannequin but the outside has been painted with the brand's name and signature logo.
The new building seemed like it was starting to take shape on Thursday. (Laura Figi/Austonia)
"There will be many surprises to come from this landmark intersection of Lake Austin Blvd and Mopac," Matzorkis said. "It will be used to share the benefits our location has to offer with friends of Tequila 512."
The building had been empty for a while following serving as a RunTex store until 2012 and then a pawn shop until last year.
The Jalisco agave tequila brand already has an office on South 1st Street, so could the new location be a new tasting room?
Or possibly it's shaping up to be a retail shop like Love, Tito's by fellow Austin brand, Tito's Handmade Vodka—after all, 512's brand manager is Trevor Beveridge, the son of Tito's founder, Bert "Tito" Beveridge.
- Small Business Week: Salt & Time is keeping butchery local - austonia ›
- Small Business Week: Bouldin Creek Café is keeping Austin local ... ›
- Local artist tells Californians, 'Austin, TX is at capacity' - austonia ›
- Here's all the local eats Austin FC is bringing to Q2 Stadium - austonia ›
- Tequila 512 reveals what yellow mopac building will be - austonia ›
- Tequila 512 sues Kendall Jenner's tequila for infringement - austonia ›
- Tito's seltzer? No, it's just a can to hold your vodka drinks - austonia ›
Show your love for Tito's and for the community this year with a wide selection of not that ugly, uglyish, ugly, uglier, and ugliest holiday sweaters.
There's lots choose from, and plenty of accessories like scarves and socks, plus gear for your dog, too.
All of the items can be purchased online or at the Love, Tito’s Retail Store in Austin, TX. 100% of all net proceeds from online or in-store purchases go to one of the nonprofits we’ve teamed up with.
🗓 All weekend
Check out this highly anticipated art exhibition with illuminated art along Waller Creek. Tickets are free and the event includes food vendors, dazzling lights, live music, and hands-on activities
All weekend 6 p.m - 10 p.m | 📍Waterloo Park
This iconic holiday tradition lights up for the first time this holiday season starting this weekend! Reserve your spot for an enchanting light and sound performance, delicious hot cocoa, sweet treats, and some overall fun with your friends or family. The show runs till January 6th.
6 p.m and 9 p.m | 📍Mozart's Coffee Roasters - 3825 Lake Austin Blvd, Austin, TX 78703
This fitness event is free and open to the public. Get your morning started right with a "Fitness in the park" class for kickboxing! The class will be led by certified instructors and is a great way to get a cardio workout in while also honing your self-defense skills.
10 a.m - 11 a.m | 📍 Metz Park
Support local LBGTQ+ and female artists at this outdoor market with over 150 vendors. Get your holiday shopping out of the way at this event, with vendors for food trucks, handmade goods, raffles, hands on workshops and activities, and more.
Did someone say cheese?! If you're like me and always willing to get your hands on a bowl of mac and cheese, then this event is for you. Check out the Mac and Cheese festival happening this weekend to decide which vendor has. the best mac and cheese for yourself, and enjoy the bar with creative cocktails while you're at it. Tickets start at $45.
11 a.m - 3 p.m | 📍Lantana Place - 7415 Southwest Parkway