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Tequila 512 sues Kendall Jenner's Tequila 818 for trademark infringement

Austin’s own Tequila 512 is suing Kendall Jenner’s tequila brand, 818 Tequila, claiming that the A-lister’s brand “intentionally copies” the local brand.

Tequila 512 CEO Nick Matzorkis told Austonia that the emulation is “obvious on the face of it,” and they are suing for the following:

  • Trademark infringement
  • False destination of origin
  • Unfair competition

Jenner’s brand uses a similar yellow color scheme and uses San Fernando Valley, 818, like Austin’s 512 area code. Matzorkis added that Jenner’s brand uses the same Jalisco, Mexico, distillery and that Tequila 512 has been in business longer—since 2015—compared to Jenner’s, which launched in 2021.

Jenner’s ultra-famous sister was also brought into the lawsuit, with screencaps from Kim Kardashian’s game, "Kim Kardashian: Hollywood," which the lawsuit said promoted a tequila bottle that looked more similar to 512 than 818.

Tequila 512 said they reached out to game designers about what looked like the product being used and said the bottle was turned green, then yellow again.

The lawsuit claims that because the bottle layout is so similar, it is either meant to “blur the lines” between the two products or the “Defendant was itself confused about the difference between the two brands.”

Jenner herself was not named as a defendant, only the company, who told TMZ they believe the “allegations are without merit.” Tequila 512 is seeking monetary damages from 818 Tequila and that the company halt production in its present form.

“They launched their brand from the same distillery in Jalisco, Mexico,” Matzorkis said. “They did what they do: copy other brands.”


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