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Six months living in foodie Austin, Elon Musk shows signs of opening a Tesla restaurant

A Tesla diner could be part of a supercharging station like this one. (Tesla, Inc.)

Between Central Texas barbeque and Boca Chica tacos, it's no surprise Texas' new resident Elon Musk is ready to dabble in the restaurant business next.


Tesla quietly applied for three trademarks (one for the word "Tesla" and two for the different logos) in restaurant services last week without word on what the upcoming project could be, reports Electrek. But by the looks of it, it may not be for a local restaurant.

It is suspected that Musk could be planning to go through with his '50s diner idea that he floated around in 2018 and resurfaced earlier this year. The diner would be part of a Californian supercharger station for Tesla owners to visit when charging up.

While Musk may not seem to know the ins and outs of the restaurant industry, it'd take a quick phone call to brother Kimbal Musk, who is a restaurant operator in Colorado and Chicago, for some advice.

This won't be Tesla's first time creating a consumer product. Last year it debuted a Tesla Tequila, tequila in a lightning-shaped, Tesla-labeled bottle, after making an April Fools joke out of it in 2018.

With the latest Tesla Gigafactory under construction in Southeast Travis County, maybe Austin Tesla owners could be next to receive some love with a Tesla eatery.

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A big announcement from Austonia

Howdy, and happy holidays.

I have some big news for you.

Austonia is now part of 6AM City, a fast-growing network of hyper-local newsletters across the country.

I’m proud to be telling you this, because 6AM City’s mission is very much like Austonia’s — a daily morning update on events, things-to-do and news, with an underlying mission of community building in the cities they serve.

If you’re not already subscribed, 6AM City’s Austin newsletter is called ATXtoday. One of its city editors is Laura Figi, who you’ll remember for her previous great work on Austonia’s newsletter.

I’ve been reading ATXtoday every day since it launched last year.

Starting this week, you’ll receive ATXtoday every morning and I’m confident it will become part of your daily wake up routine. Be sure to add hello@theatxtoday.com to your contact list (how to do that here).

Meantime let me thank you for your readership and support of Austonia, and convey my wishes for a great holiday season for you and those close to you.


Thank you,

Mark Dewey

Austonia CEO

Tito's releases (not so?) ugly sweater line for the holidays, profits to charity

Tito's Handmade Vodka

Show your love for Tito's and for the community this year with a wide selection of not that ugly, uglyish, ugly, uglier, and ugliest holiday sweaters.

There's lots choose from, and plenty of accessories like scarves and socks, plus gear for your dog, too.

All of the items can be purchased online or at the Love, Tito’s Retail Store in Austin, TX. 100% of all net proceeds from online or in-store purchases go to one of the nonprofits we’ve teamed up with.

Click here to see the entire collection in the Tito's store.