An Austin company is bringing food from the restaurant kitchen to the doggy bowl.
The Conscious Pet jumped into the pet food industry with meals made from upcycled restaurant scraps. With a launch party coming up next month at microbrewery Central Machine Works, Chief Dogxecutive Officer Mason Arnold talked to Austonia about how the company came about.
Arnold said he and Jessica Kezar, the vice pawsident of sales and marketing, were working on their podcast, A Mostly Green Life. A guest who’s heavily involved in composting showed them some projects he was working on, one of which looked like dog food.
“He's like, ‘Yeah, I've been feeding it to my dog and she loves it,” Arnold said. “And we had just gotten a dog recently when that happened and had been researching nutrition and realized that dog food is making a pretty big transition away from kibble and highly processed foods.”
But Arnold didn’t have much luck tracking down food that fit the perfect mix of nutrition and form factor for his Boykin Spaniel.
So they started making their own nutritious form of dog food that's gently cooked and as easy to serve as kibble. Arnold says that by upcycling restaurant kitchen scraps, it’s helping to solve a food waste problem, too.
Arnold declined to say which restaurants they’re getting scraps from. But think raw ingredients, like the trimmings of steak and such before it makes it to your plate.
The team is able to get the exact same product from the restaurants on a regular basis. So every batch has a mix of animal products plus fruit and veggies added to it.
The process involves gently cooking at a temperature high enough to kill pathogens and make it shelf-stable, but low enough that it keeps all of the fats intact for a nutritious meal.
With Austin’s 500,000 pup-ulation (the number of dogs here), the product is focused on dogs for now. But Arnold says they’ve identified some restaurants they’d want to use for cat food. He also noted Austin’s pet diversity, saying there are lizards, snakes and more that could handle some higher quality food.
“So as we get up off the ground, we really got a lot of options to expand into different pets and different ingredients and tweak the formulas as we grow,” Arnold said.
And on growth, The Conscious Pet is using Wefunder, a platform that allows people to invest in startups. It’s a relatively new approach that became possible through a 2016 law that made it legal for people to invest small amounts of money in startups, whereas before, only “accredited investors” could invest in a private company. Currently, the company has about 70 investors.
The company is launching exclusively in Austin, where it is offered online-only for now. But Arnold imagines that if the company ever expands to other markets, pet food miles will be a consideration and they would source from local restaurants in the area rather than shipping great lengths.
It’s a feat Arnold is game for. The serial entrepreneur has started six companies prior to The Conscious Pet. He said startups can feel like a bit of an emotional rollercoaster, but that it's the life for him and that sustainability has always been a part of what he’s done.
“Somewhere along the way, I started describing myself as an artist, with commerce being my canvas,” Arnold said. “What I really love to do is create new things that didn't exist in the world before that I think make the world better.”
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Show your love for Tito's and for the community this year with a wide selection of not that ugly, uglyish, ugly, uglier, and ugliest holiday sweaters.
There's lots choose from, and plenty of accessories like scarves and socks, plus gear for your dog, too.
All of the items can be purchased online or at the Love, Tito’s Retail Store in Austin, TX. 100% of all net proceeds from online or in-store purchases go to one of the nonprofits we’ve teamed up with.
🗓 All weekend
Check out this highly anticipated art exhibition with illuminated art along Waller Creek. Tickets are free and the event includes food vendors, dazzling lights, live music, and hands-on activities
All weekend 6 p.m - 10 p.m | 📍Waterloo Park
This iconic holiday tradition lights up for the first time this holiday season starting this weekend! Reserve your spot for an enchanting light and sound performance, delicious hot cocoa, sweet treats, and some overall fun with your friends or family. The show runs till January 6th.
6 p.m and 9 p.m | 📍Mozart's Coffee Roasters - 3825 Lake Austin Blvd, Austin, TX 78703
This fitness event is free and open to the public. Get your morning started right with a "Fitness in the park" class for kickboxing! The class will be led by certified instructors and is a great way to get a cardio workout in while also honing your self-defense skills.
10 a.m - 11 a.m | 📍 Metz Park
Support local LBGTQ+ and female artists at this outdoor market with over 150 vendors. Get your holiday shopping out of the way at this event, with vendors for food trucks, handmade goods, raffles, hands on workshops and activities, and more.
Did someone say cheese?! If you're like me and always willing to get your hands on a bowl of mac and cheese, then this event is for you. Check out the Mac and Cheese festival happening this weekend to decide which vendor has. the best mac and cheese for yourself, and enjoy the bar with creative cocktails while you're at it. Tickets start at $45.
11 a.m - 3 p.m | 📍Lantana Place - 7415 Southwest Parkway