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Austin-based media company acquired by tech company

(Writix)

The Hustle, an Austin-based media company focused on business growth, has been acquired by software company HubSpot.


Starting out as a simple email newsletter in 2016, The Hustle, has grown to reach over 1.5 million readers and has incorporated a podcast, "My First Million" and a premium research platform, Trends, in order to give entrepreneurs insight and practices to help grow their businesses.

The media company is being acquired for an undisclosed amount. Sam Parr, CEO and founder of The Hustle, said in a Twitter thread that he would be taking that number "to the grave."

In the acquisition by HubSpot, a customer relationship management platform for growing companies, The Hustle aims to give the company more ways to educate its community through more diverse media.

In a statement on The Hustle's latest newsletter, the media company said the acquisition will also allow them to produce more material, including podcasts, products and other original content while maintaining the free daily email subscription they were founded on.

According to Parr, this is not the first time a larger company has attempted an acquisition. He said most ad-first media companies are going out of business, and he didn't want to join forces with anyone who used that model.

HubSpot is a business-to-business software service company—one of the only kind of business models Parr wanted to be bought by.

What really sold Parr on the purchase though, was when, according to him, HubSpot's CEO, Brian Halligan said, "We want to keep you guys weird, keep your content cool—but put more resources behind it."

In terms of how Parr plans on celebrating the acquisition? He has one thing in mind for his wife: THE outfit.


More on Austin media:

From being an ‘add on’ to ‘the story,’ one Latina journalist is elevating the voices in her community

Popular

Tito's releases (not so?) ugly sweater line for the holidays, profits to charity

Tito's Handmade Vodka

Show your love for Tito's and for the community this year with a wide selection of not that ugly, uglyish, ugly, uglier, and ugliest holiday sweaters.

There's lots choose from, and plenty of accessories like scarves and socks, plus gear for your dog, too.

All of the items can be purchased online or at the Love, Tito’s Retail Store in Austin, TX. 100% of all net proceeds from online or in-store purchases go to one of the nonprofits we’ve teamed up with.

Click here to see the entire collection in the Tito's store.

Mac and Cheese Fest and Free Art Exhibit
Waterloo Greenway, Good Vibrations Installation


🗓 All weekend

🎨 Creek Show Art Exhibit

Check out this highly anticipated art exhibition with illuminated art along Waller Creek. Tickets are free and the event includes food vendors, dazzling lights, live music, and hands-on activities

All weekend 6 p.m - 10 p.m | 📍Waterloo Park

✨ Mozart's Light Show

This iconic holiday tradition lights up for the first time this holiday season starting this weekend! Reserve your spot for an enchanting light and sound performance, delicious hot cocoa, sweet treats, and some overall fun with your friends or family. The show runs till January 6th.

6 p.m and 9 p.m | 📍Mozart's Coffee Roasters - 3825 Lake Austin Blvd, Austin, TX 78703

🗓 Saturday

🥊 Kickboxing in the Park

This fitness event is free and open to the public. Get your morning started right with a "Fitness in the park" class for kickboxing! The class will be led by certified instructors and is a great way to get a cardio workout in while also honing your self-defense skills.

10 a.m - 11 a.m | 📍 Metz Park

🛍 The Front Market

Support local LBGTQ+ and female artists at this outdoor market with over 150 vendors. Get your holiday shopping out of the way at this event, with vendors for food trucks, handmade goods, raffles, hands on workshops and activities, and more.

11 a.m - 5 p.m | 📍Ani's Day and Night - 7107 E Riverside Drive, Austin, TX 78741

🗓 Sunday

🧀 Mac and Cheese Fest

Did someone say cheese?! If you're like me and always willing to get your hands on a bowl of mac and cheese, then this event is for you. Check out the Mac and Cheese festival happening this weekend to decide which vendor has. the best mac and cheese for yourself, and enjoy the bar with creative cocktails while you're at it. Tickets start at $45.

11 a.m - 3 p.m | 📍Lantana Place - 7415 Southwest Parkway