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The Hustle, an Austin-based media company focused on business growth, has been acquired by software company HubSpot.


Starting out as a simple email newsletter in 2016, The Hustle, has grown to reach over 1.5 million readers and has incorporated a podcast, "My First Million" and a premium research platform, Trends, in order to give entrepreneurs insight and practices to help grow their businesses.

The media company is being acquired for an undisclosed amount. Sam Parr, CEO and founder of The Hustle, said in a Twitter thread that he would be taking that number "to the grave."

In the acquisition by HubSpot, a customer relationship management platform for growing companies, The Hustle aims to give the company more ways to educate its community through more diverse media.

In a statement on The Hustle's latest newsletter, the media company said the acquisition will also allow them to produce more material, including podcasts, products and other original content while maintaining the free daily email subscription they were founded on.

According to Parr, this is not the first time a larger company has attempted an acquisition. He said most ad-first media companies are going out of business, and he didn't want to join forces with anyone who used that model.

HubSpot is a business-to-business software service company—one of the only kind of business models Parr wanted to be bought by.

What really sold Parr on the purchase though, was when, according to him, HubSpot's CEO, Brian Halligan said, "We want to keep you guys weird, keep your content cool—but put more resources behind it."

In terms of how Parr plans on celebrating the acquisition? He has one thing in mind for his wife: THE outfit.


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Austonia file photo. (Christa McWhirter/Austonia)

Police have arrested one of two suspects involved in a mass shooting at Austin's Sixth Street in the early morning hours on Saturday, leaving 14 people injured and two in critical condition.

The arrest was made by the Austin Police Department and the Lone Star Fugitive Task Force. One suspect is still at large.

Police started receiving 911 phone calls at 1:24 a.m about a man that fired shots into a large crowd, and responded to a chaotic scene on the 400 block of East Sixth Street. Detectives are surveying video footage captured by bystanders and cameras on the scene to identify the suspect.

The Austin Police Department has narrowed down their search to two male suspects and believes there was "some type of disturbance" between the two parties.

No deaths have been reported. Fourteen victims are receiving treatment in a hospital in stable condition with one treated in an emergency room; two are in critical condition.

According to Interim Police Chief Joseph Chacon, "almost all" of the victims are innocent bystanders but police have not ruled anyone out at this time.

Shooting on 6th Street Austin Texas 6-12-2021 (Aftermath) youtu.be


The shooting occurred on the weekend of the Republic of Texas Motorcycle Rally. With lots of people downtown, police say it was difficult to get EMS in and out of the scene. Police arrived while the scene was still an "active threat," officers "immediately began lifesaving measures" and drove six victims to the hospital in their squad cars, said Chacon, and four were transported in ambulances.

Chacon said that the incident is believed to be isolated, and they optimistic they will be successful in getting the two suspects into custody. Multiple departments, including APD, the FBI, Texas DPS and the ATF, are involved in the investigation.

Austin police are also requesting state troopers for patrol assistance in the coming days. Chacon stressed staffing issues are increasingly making responding to emergency calls "very hard."

"Overall, we remain a safe city," Chacon said. "Also keep in mind when you come downtown, you need to be safety conscious. Be vigilant of your environment and your surroundings."

Today marks the five-year anniversary of the Pulse nightclub shooting in which 49 were killed and 53 wounded in Orlando, Florida. Anyone with information on the shooting is asked to call 911 or 512-472-TIPS.

This story was updated at 2:47 p.m. to include new information and will be updated as more details are revealed.

Austin police are investigating a homicide in North Austin where a woman was shot and killed, just hours after a mass shooting in Downtown Austin hospitalized 14 people.

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