100% Austin news, info, and entertainment, straight to your inbox at 6 a.m. every morning.
In five minutes, you're fully informed and ready to start another great day in our city.
East Austin's exclusive club, The Pershing, brings luxury and comfort to Austin's most influential residents
A local musician, a comedian and a tech startup CEO all walk into a bar. It's not in a high rise or even on the new Music Lane like Soho House, instead, it's in an unassuming warehouse-like building built on an old home and lumber barn in East Austin.
The Pershing, a low-profile but highly-coveted luxury club tucked away on East 5th Street and Pedernales, is the watering hole of some of Austin's most famous creatives and elites. It's even been said to be the host of a certain business executive with a keen interest in cryptocurrency.
The Pershing likes to air on the side of mystery. The "Keepers of the Austin Flame," as they call their members, can reach out to management to show interest, then they are approved based on their involvement with the community. To officially become a member, the club charges an undisclosed fee. That doesn't mean they aren't inclusive though, General Manager Kyle Lauterbach said; the club just wants to create a family.
"There's two things that I think are great for somebody that wants to belong to this space," Lauterbach said. "They see a value in the community that we're building, and they're somebody that's creating positive change. That's it."
Opening in 2018, the club is named after the neighborhood in which it was originally built, and retained the original three-story house and barn structures. The club has since slowly filled to nearly 350 members (nearing capacity) mainly by word of mouth.
Here's a look at the club-slash-private concert hall that nearly 350 of Austin's most influential residents call home.
The Pershing Bar is dimly lit and stocked with liquor from sustainable sources. (The Pershing)
The Pershing's clubhouse mixes luxury with comfort. Downstairs, bartenders greet members by first name from behind a dark marble bar. The bar itself is stocked with sustainable liquor brands hand-selected by Director of Beverage Adam Bryan, who "helped bring craft cocktails to Austin" and permanently changed the way business development director Dannye Donnell views martinis.
As members venture farther into the space, they enter several unique rooms, each with their own unique flavor. Dark greens, golds and browns give the space a sophisticated feel. A poker room sits just upstairs; Donnell said plenty of banter is found between guests after business hours. The white room, which Donnell said is the most popular, gives the feel of being outside without the oppressive summer heat.
There are spaces for companies to work throughout with organizations often renting out the conference room to host events throughout the day. Once laptops are shut off, however—Lauterbach says at about 5 p.m.—members can head up a ladder to the hookah lounge, the ultimate child's fort decked out with floor pillows galore.
"I've had members eat their lunch here and do their work for a little bit, call friends over for dinner and play poker and next thing they know it's one in the morning," Lauterbach said. "It's really a place you can spend several hours of your day and not feel stuck."
Across the courtyard is the gallery hall, a private concert venue converted from the property's old barn. Gary Clark Jr., who is also a member, has performed in this space, as have other famous musicians and members of local artist collective Black Fret. The club has branched out, too, introducing comedy shows and new genres to the space every week.
Because many members are creatives themselves, Lauterbach said that every experiential concert is so absorbed by its audience that the entire space could hear a chip drop.
"It goes to show how much your members care about music when you walk in there and it's completely silent," Lauterbach said. "People are so dialed in."
The Pershing's outdoor space can best be enjoyed on summer evenings when heat gives way to a warm breeze. (The Pershing)
The outdoor courtyard is host to evening fun in the summer. The club hosts Tiki Thursdays every week—when Austonia visited, Donnell was out finding coconuts, and Lauterbach was wearing a festive Hawaiian shirt.
During the pandemic, the club was only closed for two business days, thanks to innovative planning from Lauterbach. Lauterbach introduced "Ten Foot Happy Hours" in the summer, installed UVC air sanitation systems, and even offered pina coladas while members waited for their COVID test, which was offered daily. When Lauterbach noticed that many service workers were overlooked during early vaccination, the club even offered a vaccine drive that saw over 4,000 in the industry get vaccinated.
"We're passionate about helping with vaccination—the service industry really got brushed over, (and) they were some of the most vulnerable people in this timeframe," Lauterbach said.
The Pershing's upgrades will include a new pool, private cabanas, coworking spaces, and eventually, lodging for the "Keepers of the Austin Flame." (The Pershing)
While the club is partnered with other clubs across the world and many hotels within the city, a slate of new upgrades will allow the club to become a self-sufficient haven.
In 2022, the club will break ground for plans including a swimming pool, courtyard gardens, private cabanas, co-working spaces, and private casitas for residents to stay. A new steam room and sauna will be introduced and outdoor spaces will expand as well.
While head chef Chris Bissell is now operating his fine dining out of a food truck in true Austin fashion, the club will also begin work on a new kitchen in July to expand event capabilities.
- A look inside Soho House Austin, a luxe club for creatives - austonia ›
- Austin's luxury Soho House opens today for local creatives - austonia ›
- A peek inside 7 of Austin's most elite condominiums - austonia ›
- Hermes fashion brand to open location on South Congress - austonia ›
- Two luxury Austin hotels listed on Conde Nast Travelers list - austonia ›
- What $10 million or more can get you in Austin luxury homes ... ›
- Austin luxury real estate market booms in pandemic - austonia ›
Tesla CEO Elon Musk announced a record-setting second quarter during an earnings call broadcasted from the Giga Texas construction site in Southeast Travis County on Monday.
The electric carmaker reported more than $1 billion in quarterly net income and the production of more than 200,000 vehicles for the first time despite challenges such as a global semiconductor shortage.
"It … seems that public sentiment towards electric vehicles is at an inflection point, and at this point, I think, almost everyone agrees electric vehicles are the only way forward," Musk said.
Exterior shots taken just a while ago of Giga Texas (while @elonmusk is reportedly at the Gigafactory!) during today's earnings call!
Hope @peterdog15 got to catch the technoking in his video! #fastestinhistory #Tesla pic.twitter.com/WqeDlb5wU3
— Austin Tesla Club (@AustinTeslaClub) July 26, 2021
Despite rising consumer demand and adequate factory capacity, Tesla faces what Musk described as a "quite serious" global semiconductor shortage, which will determine the company's growth rate for the rest of the year.
With increased revenue and production, Tesla is investing in new factories, Chief Financial Officer Zachary Kirkhorn said. These include Giga Texas, the $1.1 billion manufacturing plant that broke ground last summer and is slated to open later this year.
The Giga Texas factory in Southeast Travis County has rapidly increased in size since ground broke last August. (Tesla)
Musk commended the construction team for "incredible progress," transforming what was basically a vacant site into "a mostly complete large factory a year later."
I was at Giga Texas yesterday. Team is making excellent progress. Building will be almost a mile long when complete.
— Elon Musk (@elonmusk) July 25, 2021
Giga Texas will produce the highly anticipated Cybertruck, along with other models, but Musk said scaling its production will be difficult, especially given the supply chain delays caused by the pandemic. "It's going to move as fast as the slowest of its up to 10,000 unique parts," he said.
In other news, Musk said Monday's earnings call would likely be his last regular appearance, only jumping on future quarterly calls when big announcements warrant it.
Tesla Solar recently made news when it announced plans to build the nation's most sustainable residential community in Southeast Austin earlier this month. The newly built homes will feature Tesla solar roof tiles and Powerwall battery storage as well as electric vehicle charging stations.
- How Elon Musk has spent the last 10 days since turning 50 - austonia ›
- Tesla's Elon Musk says Austin factory could hire 10k jobs - austonia ›
- Elon Musk announces Austin Gigafactory will open in 2021 - austonia ›
The city of Austin released a shortlist of seven candidates for the police chief position left vacant when Brian Manley retired in March.
City Manager Spencer Cronk hopes to announce an appointment by the end of August, which will require City Council approval.
The finalists, chosen from a field of 46 applicants, include:
- APD Interim Chief Joseph Chacon, who previously served as an assistant chief in the department for almost five years
- Anne Kirkpatrick, former police chief in Oakland, California, who was fired last year after a federal monitor criticized her handling of a fatal 2018 police shooting of a homeless man
- Dallas Police Department Assistant Chief Avery L. Moore, who is a 30-year veteran of the department
- Atlanta Police Department Deputy Chief Celeste Murphy, who manages the department's community services division
- Dekalb County Police Chief Mirtha V. Ramos, who previously served as division chief in the Miami-Dade Police Department
- Wichita Police Department Chief Gordon Ramsay, who is a former president of the Minnesota Police Chief's Association as well as one of the first police chiefs of a major U.S. City to call George Floyd's death a murder, as reported by the Wichita Eagle
- Los Angeles Police Department Deputy Chief Emada E. Tingirides, who is also commanding officer of the department's newly formed Community Safety Partnership Bureau, which serves L.A.'s underserved communities
City staff will interview the finalists in the coming weeks, with several community input opportunities to come, according to a Monday press release.
The city conducted a public survey in March and hosted community input meetings in April to learn more about what residents are looking for in their next police chief, which helped shape the selection criteria for the position.
"They want to see the Chief be reform-minded and transparent and have a track record of fostering community involvement and accountability," Cronk said in the release. "The candidates selected show these characteristics in various ways."
- Police Chief Brian Manley stepping down amid police protest ... ›
- Austin city manager names interim police chief, starts search ... ›
- Austin searches for new police chief amid reform process - austonia ›
Days after Austin began once again recommending masks in public spaces, Austin ISD announced Monday that kindergarten through sixth-grade classes will have virtual options this fall.
The district will discuss the move in a special board meeting Monday evening starting at 5 p.m., while full details will be released Friday.
Teachers will not have to fret about the new option—no educators will have to juggle both virtual and in-person learning. Instead, certain teachers will specialize in virtual education, according to a press release.
The news comes after a recent spike in COVID cases in Travis County and across the nation. Children typically suffer fewer symptoms of COVID when contracted, but they are now catching the virus more often than their older counterparts without a vaccine available to them and as the more contagious Delta variant is quickly being spread.
While local health officials are recommending everyone wear masks, public school districts are unable to mandate masks due to an executive order issued by Gov. Greg Abbott in May.
Parents have expressed concern about classrooms with masks unenforceable and children under the age of 12 ineligible for a vaccine. Some have even said they would look for alternative schooling if AISD did not offer a virtual option for students.
- Austin ISD reports enrollment drop due to virtual learning - austonia ›
- Austin ISD goes fully in-person for 2021-22 school year - austonia ›
- Austin ISD receives COVID-19 vaccine for eligible staff - austonia ›
- AISD considers temporary remote learning amid holiday surge ... ›
- Austin ISD sees enrollment fall amid COVID, raising funding ... ›
- Austin private schools see continued COVID enrollment bump ... ›
- Austin ISD enrollment decline may lead to layoffs amid COVID ... ›