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'Food, fun and futbol': Austin FC entertainment hub opening soon in North Austin

Soccer, food and entertainment will converge at Austin FC's new develpopment The Pitch. (STG Design)

Austin's first major league team is ready to extend its reach with a new collaborative sports complex The Pitch, an Austin FC destination packed with local food, beverages and Verde fervor is set to open in Northeast Austin in February.

The Pitch, a collaboration between Austin FC and Karlin Real Estate, among other entities, will be located in the 50-acre Parmer Pond District, which already hosts the club's practice facility St. David's Performance Center.

Dubbed a "true destination" for both soccer fans and the community, The Pitch will consist of multilevel shipping containers designed by Mark Odom Studio that will carve out into a 1,200-seat stadium complete with a soccer pitch made of turf, food and beverage options and a five-acre "Parmer Pond" featuring jogging trails.

Made from multilevel shipping containers, The Pitch will include food and a 1,200-seat soccer pitch made from artificial turf. (The Pitch)

“The launch of Karlin’s new food and entertainment experience will greatly enhance the Parmer development while perfectly complimenting St. David’s Performance Center,” Austin FC founder Anthony Precourt said. "The Pitch... will offer a strong variety of food options and gathering spaces for guests who will utilize St. David’s Performance Center and Parmer Field for a variety of events.”

The Pitch project lead Dave Greeley, who helped come up with the concept, is a former president of Austin FC parent company, Two Oak Ventures.

“The vision behind The Pitch at the Parmer Pond District is to be a first-of-its-kind sports, dining and entertainment destination,” said Dave Greeley, The Pitch project lead and Team Orbis president. “This will be an unmatched experience for Parmer Austin tenants, Austin FC and club supporters, and the community."

With its proximity to the practice center, the venture hopes to contribute to the growing "soccer city" of Austin during Austin FC matches and youth games with the Austin FC Academy hosted at the St. David's Performance Center.

The Pitch hopes to converge both community and club interests with Austin FC. (The Pitch)

In addition to the soccer pitch, stadium and pond, The Pitch will provide a foody experience made by the creative team behind Austin staples like Fareground and Easy Tiger. The complex will offer local bites including:

  • Ranger Burger, which offers beers and burgers made from highly-coveted Wagyu beef direct from Ranger Cattle in East Austin
  • Ga Roti, which merges flavors from Northern Vietnam with the culinary techniques of France to create a unique rotisserie chicken joint
  • Taco Flats, a local taco chain serving Mexico City-style tacos, micheladas and more
  • Sand Bar, which fulfills its namesake with beauty cocktails, local beers and a sand volleyball court
  • Coffee Club, a coffee shop and bakery
  • Corner Kick Bar, the soccer-focused main bar of The Pitch complete with "tunes, TVs and (a) beer garden"
The Pitch will squeeze between St. David's Performance Center and Parmer Pond alongside the southern edge of Parmer Austin, a Karlin Real Estate venture that will eventually include multifamily housing, corporate office space and an aerospace and defense center.


Airport braces for high traffic this month with ACL and F1 drawing in travelers

(AUS airport/Instagram)

With major entertainment events slated for October, the Austin-Bergstrom International Airport is gearing up for a busy month.

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With deposition and trial looming, Elon Musk has offered $44B for Twitter, again

Elon Musk has proposed once again to buy Twitter for $54.20 a share.

The news that Musk is offering to carry on with the $44 billion buyout was first reported by Bloomberg. Now, a filing with the Securities and Exchange Commission shows Musk made the proposal in a letter to the tech giant on Monday.

The New York Stock Exchange temporarily halted trading in Twitter stock twice Tuesday, first because of a big price move and the second time for a news event, presumably the announcement of Musk's renewed offer.

While the per share offer price on this latest proposal remains the same as the original offer, it’s unclear if Musk has made other term changes or if Twitter would reject it. According to other reports, a deal could be reached this week.

The stock closed at $52.00/share Tuesday, indicating market uncertainty around the $54.20 offer.

After Musk informed Twitter of plans to terminate the original agreement in July, Twitter sued. A trial has been expected in Delaware Chancery Court on Oct. 17.

With the proposition of a buyout on the table again, it revives the question of whether Musk might move Twitter from San Francisco to Central Texas.

He’s done so with some of his other companies. Tesla’s headquarters in southeast Travis County had its grand opening earlier this year and tunneling business The Boring Company moved to Pflugerville. At least two other Musk companies, SpaceX and Neuralink, have a Central Texas presence without being headquartered here.

Technology journalist Nilay Patel this afternoon voiced concerns that owning Twitter and Tesla together could be problematic for Musk, as his Tesla manufacturing facilities in Germany and China are both in countries that have disputes with Twitter over content moderation and censorship.

Telsa shares fell after the Twitter news became public, before rallying to close up, at $249.44.