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TikTok to join other tech giants with move into downtown Austin tower

The rendering of the skyscraper to the left will reportedly be home to TikTok. (Cousins Properties)

TikTok is the latest social media platform building roots in Austin. The Austin Business Journal reports that the video-sharing app has signed a lease for 125,000 square feet of downtown office space.

With this move into 300 Colorado St., TikTok is set to join Meta and Google with a downtown presence. The skyscraper was finished in 2021 and has about 353,000 square feet in total, with TikTok occupying the top six floors, unidentified people familiar with the matter told ABJ.

TikTok is also making masses of hires with 97 open positions in Austin with roles ranging from marketing and sales to product and corporate support.

TikTok, owned by ByteDance Ltd., is moving onto turf of other tech giants in Austin at a time when it’s outperforming them. Data at the end of last year found TikTok surpassed Google, Facebook and Apple in a ranking of the most popular websites. And Meta reported a notable dip in profits in its most recent quarter report.

Austin’s popularity is not just inside the tech giants, however. On a user level, many popular accounts and creators like Chupie the cat and Bastrop Cattle Co. are based in Central Texas and videos with the Austin hashtag have 1.7 billion views.

Wind of TikTok moving into downtown has been floating around since last summer. In the meantime, some employees have reportedly been using a co-working space in Austin.


Tito's releases (not so?) ugly sweater line for the holidays, profits to charity

Tito's Handmade Vodka

Show your love for Tito's and for the community this year with a wide selection of not that ugly, uglyish, ugly, uglier, and ugliest holiday sweaters.

There's lots choose from, and plenty of accessories like scarves and socks, plus gear for your dog, too.

All of the items can be purchased online or at the Love, Tito’s Retail Store in Austin, TX. 100% of all net proceeds from online or in-store purchases go to one of the nonprofits we’ve teamed up with.

Click here to see the entire collection in the Tito's store.

Mac and Cheese Fest and Free Art Exhibit
Waterloo Greenway, Good Vibrations Installation

🗓 All weekend

🎨 Creek Show Art Exhibit

Check out this highly anticipated art exhibition with illuminated art along Waller Creek. Tickets are free and the event includes food vendors, dazzling lights, live music, and hands-on activities

All weekend 6 p.m - 10 p.m | 📍Waterloo Park

✨ Mozart's Light Show

This iconic holiday tradition lights up for the first time this holiday season starting this weekend! Reserve your spot for an enchanting light and sound performance, delicious hot cocoa, sweet treats, and some overall fun with your friends or family. The show runs till January 6th.

6 p.m and 9 p.m | 📍Mozart's Coffee Roasters - 3825 Lake Austin Blvd, Austin, TX 78703

🗓 Saturday

🥊 Kickboxing in the Park

This fitness event is free and open to the public. Get your morning started right with a "Fitness in the park" class for kickboxing! The class will be led by certified instructors and is a great way to get a cardio workout in while also honing your self-defense skills.

10 a.m - 11 a.m | 📍 Metz Park

🛍 The Front Market

Support local LBGTQ+ and female artists at this outdoor market with over 150 vendors. Get your holiday shopping out of the way at this event, with vendors for food trucks, handmade goods, raffles, hands on workshops and activities, and more.

11 a.m - 5 p.m | 📍Ani's Day and Night - 7107 E Riverside Drive, Austin, TX 78741

🗓 Sunday

🧀 Mac and Cheese Fest

Did someone say cheese?! If you're like me and always willing to get your hands on a bowl of mac and cheese, then this event is for you. Check out the Mac and Cheese festival happening this weekend to decide which vendor has. the best mac and cheese for yourself, and enjoy the bar with creative cocktails while you're at it. Tickets start at $45.

11 a.m - 3 p.m | 📍Lantana Place - 7415 Southwest Parkway