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Austin area man offers Elon Musk free land to move Twitter's headquarters to his cattle ranch

(Jim Schwertner)

After Twitter accepted Elon Musk’s deal to buy the social platform for $44 billion, Jim Schwertner made his own offer to Musk: 100 acres in Schwertner, Texas at no cost.


As President and CEO of Schwertner Farms, he oversees farming and ranching on 20,000 acres of land just north of Georgetown, in Williamson and Bell County. He told Austonia he thinks Musk is the best thing to ever happen to Texas. He added that a business like Twitter would add a lot of jobs and boost the economy, so giving the land, which is about 75 football fields, to Musk would be a “win-win for everybody.”

“We think it’s a good idea, especially when you’ve got Samsung coming to Taylor,” Schwertner said. “I mean, this area is exploding and we want to be part of this explosive growth.”

Austin's tech boom has reached just outside city limits with Austin suburbs offering handsome incentives to attract companies. Just recently, data centers have been announced from Meta and Sabey in Temple and Round Rock.

But when it comes to the social media giants in Central Texas, offices like those of Meta and TikTok have been selected in downtown Austin, about a 50-minute drive from Schwertner.

Twitter currently has its headquarters on Market Street, a major thoroughfare in San Francisco near lots of food and entertainment. And while the company reopened in March, CEO Parag Agrawal told employees they're welcome to work from wherever they'd like, whether it's in the office every day, at home or hybrid.

Schwertner, Texas


Schwertner, who lives in Austin, has watched Musk’s moves with Tesla, SpaceX and the Boring Company locally.

“I just think with all the stuff he's done, he evidently likes Texas, right or he wouldn’t have moved from California,” Schwertner said. “And I want to be part of his plan if he'll come visit with us.”

If the offers from Schwertner and Gov. Greg Abbott to bring Twitter to Texas have reached Musk, he isn’t letting it on. Today, Musk posted about the deal only to reiterate his points about free speech, and mainly tweeting about SpaceX activities with the Falcon 9 launch with NASA.

Schwertner just thought of the idea yesterday but plans on following up on his tweet to make the offer known to Musk. He also noted the city government in Jarrell, which neighbors the township of unincorporated Schwertner, is business-friendly.

“We’ve always been entrepreneurs in our family and we’ve always tried to help the communities,” Schwertner said. “And I think my offer is a serious gesture to help the citizens around Williamson County.”

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