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(Ty Haney/Instagram)

Austin's Ty Haney is taking her business expertise from fashion to crypto.

She announced on her Instagram story that she was working with a team on a new business venture built on blockchain, the technology used for various cryptocurrencies.


Haney is the founder and an active board member of athleisure clothing company based in Austin, Outdoor Voices. She created her brand Outdoor Voices in 2014, gaining virality quickly, until stepping down as CEO in February 2020. She then returned as a board member just a few months later.

Austin is poised to become a hotspot for cryptocurrency with self-proclaimed "Dogefather" Elon Musk in town and as one of the largest blockchain technology companies in North America, Blockcap, stakes its headquarters here.

"Austin is our home base from which we will pursue our mission and bring this great city closer to the center of the United States' blockchain technology ecosystem," said Blockcap founder Darin Feinstein.

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