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(Ty Haney/Instagram)
Austinite Ty Haney, founder of athleisure company Outdoor Voices, has launched a new venture, and it involves crypto.
Known as Try Your Best, it’s a web3 platform that’ll help brands offer loyal customers incentives to share feedback.
According to Inc., the platform will have brands pay monthly membership fees and engage with consumers who can sign up for free. From there, consumers can answer questions about style and other preferences and in return get tokens that can be used for discounts, exclusive products and other benefits.
There are currently 10 pilot partners, including Austin-based Vada, which sells jewelry and eyewear.
Although the platform gives brands valuable insight through direct communication with consumers, Haney told Inc. about a challenge with having it on the blockchain. “One hurdle is definitely, ‘what the fuck is an NFT?'” she told the magazine.
Try Your Best has 22 employees and includes some who formerly worked at Outdoor Voices, which she is an active member of the board. She has been working on the venture for around a year at least; it is based out of Tuscon, Arizona.
The platform operates on Avalanche, an Ethereum competitor marketed as a carbon-neutral blockchain.
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(Austin Emergency Management)
Hazmat suits, low-flying aircraft and more will be seen this week as Austin hosts an exercise to prepare for radiological incident.
The project, called Cobalt Magnet 22, involves more than 30 local, state and federal agencies planning for 18 months to be prepared in the event of radiological threats. It will start Monday and last through May 20.
What to expect: Field teams in protective clothing using radiological monitoring and detection equipment, low-flying aircraft conducting data-gathering overflights, and groups of first responders and others staged at various locations.
The exercise is part of a regular program of training, exercises and planning.
“Th City of Austin is pleased to welcome NNSA and the numerous local, state and federal agencies participating in Cobalt Magnet”, said Juan Ortiz, Director of Austin's Homeland Security and Emergency Management Office. “Our goal in this exercise is to test our procedures and make improvements to ensure we’re keeping the Austin/Travis County community protected.”
(Austin FC)
Austin FC head coach Josh Wolff is here to stay as the Club announced he signed a three-year contract extension.
Wolff, who was previously an assistant coach for the U.S. Men's National Team, will coach Austin FC through the end of 2025 under the new contract.
Wolff has been the Austin FC head coach since November 2019. In the team's first year, some hoped to oust Wolff as the team was at the bottom of the Western Conference. But this year, the team is at the top, ranking No. 3.
“This is still a young, growing Club but seeing our vision for Austin FC come to life on and off the field has been one of the great honors of my career. My staff and I will keep working every day to represent the city, and to develop our team both competitively and as human beings. The best is yet to come," Wolff said.
