After Outdoor Voices, Austin's Ty Haney is using web3 to connect brands to consumers

Austinite Ty Haney, founder of athleisure company Outdoor Voices, has launched a new venture, and it involves crypto.

Known as Try Your Best, it’s a web3 platform that’ll help brands offer loyal customers incentives to share feedback.

According to Inc., the platform will have brands pay monthly membership fees and engage with consumers who can sign up for free. From there, consumers can answer questions about style and other preferences and in return get tokens that can be used for discounts, exclusive products and other benefits.

There are currently 10 pilot partners, including Austin-based Vada, which sells jewelry and eyewear.

Although the platform gives brands valuable insight through direct communication with consumers, Haney told Inc. about a challenge with having it on the blockchain. “One hurdle is definitely, ‘what the fuck is an NFT?'” she told the magazine.

Try Your Best has 22 employees and includes some who formerly worked at Outdoor Voices, which she is an active member of the board. She has been working on the venture for around a year at least; it is based out of Tuscon, Arizona.

The platform operates on Avalanche, an Ethereum competitor marketed as a carbon-neutral blockchain.