It's difficult to imagine running any modern business without some sort of conferencing capability, whether it's video, web or audio-based. While video conferencing has become an integral part of daily operations for many businesses, many companies still don't have a go-to service for interacting with clients. As a result, participants have to navigate the less-than-ideal 'which service should we use' conversation before each meeting, adding further complexity and distracting from the purpose of the discussion.

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