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New outdoor music venue Violet Crown will be nestled in the hills of Southwest Austin. (Violet Crown)

Austin's reputation as the "Live Music Capital" is about to make even more sense with plans now in the works for a 20,000 seat amphitheater and entertainment complex near Bee Cave.

The $600-$750 million project, dubbed "Violet Crown," will serve as Austin's first great outdoor venue, according to IDM President Craig Bryan. It will be located northwest of State Highway 71 and Southwest Parkway and is slated to open in two years.

"Austin has been given the moniker of the (Live) Music Capital of the World. By God, I'm going to solidify that with this project," Bryan said.

In addition to the amphitheater, the complex will include "two luxury apartment towers, a distillery and tasting room, a Top Golf-style driving range and a parking garage," according to an Austin Business Journal report.

The complex will also include two 20- and 29-foot story apartment buildings. (Violet Crown)

Music, entertainment and leisure will fuse together for residents of the 475 apartment units planned for the two towers, with shops, pools and a pool club, restaurants, a 96-bay driving range and a nightclub and dancehall all located within the complex. The driving range and distillery will also be able to convert into concert venues, with the driving range able to host 3,000 and the distillery hosting a small acoustic space for up to 400 people.

The venue says it will host big-name musical guests for residents and guests alike. The project plans to allow residents to rent out space for concertgoers, and there will be room for one third of all visitors to park alongside residents at the site.

Plans for the project are underway, with the Business Journal reporting that Bleyl Engineering submitted construction permits for the project in August. The permits are still pending.

The complex will be located within unincorporated Travis County in between Barton Creek and Bee Cave, near music venue The Backyard, which is expected to be completed in early 2024 after a revamp.

Although it will technically be out of town, Bryan said the Violet Crown project will maintain Austin's noise ordinances and will take several other steps to limit impact on the environment. Plans include banning single-use plastics, maintaining a low carbon footprint and construction from the area's native resource, limestone. Some funds from ticket sales will go toward a group that focuses on the environment, media, arts education and at-risk communities.

While the amphitheater is scheduled to open on Labor Day 2023, the driving range is expected to open first in spring 2023 with the distillery and tasting room opening soon after. The apartment towers are expected to follow in 2024.


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