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Austin entrepreneur creates island in the metaverse worth millions

A new game by a local entrepreneur grants users homes and other goods on the metaverse. (White Sands Game/Twitter)

Island life in a luxury villa and riding around on ATVs is a world thousands are creating for themselves digitally through a game known as White Sands.


Started by Austin entrepreneur Adam Hollander, the venture adds to locals getting in on the metaverse, an early stage realm where developers are using virtual reality, augmented reality and other tools for virtual worlds.

According to KXAN, Hollander used $1.2 million of his money for the virtual space where users can take part in activities like hot air balloon rides, paintballing, stand up comedy and more.

Users can build on plots of land via Minecraft. Three thousand of those plots were granted to users through NFTs, or digital collectibles known as non-fungible tokens, and sold out quickly, with the value rising up 50%.

A couple of weeks ago, Hollander posted about how the initial land sale raked in 1,500 ETH, which is equivalent to $4 million.

KXAN also reports that White Sands raised millions without investor money and will put up luxury villas for sale, after which it expects to raise $4 million.

Gamification is a key feature of the metaverse, which Hollander knows well having served as Microsoft’s gamification director from 2015 to 2017. Before becoming co-founder of White Sands at the start of the year, Hollander was involved in other technology ventures, including Hungry Wolves, a collection of 6,000 randomly generated wolves prowling the Ethereum blockchain.

(White Sands Game/Twitter)


In a recent interview with FOX 32 Chicago, Hollander explained the value of this burgeoning real estate.

“One day you might be playing virtual golf, the next day you want to save a princess from a dragon, the next day you might hold a business meeting and at the end of the day, you’re going to need a place to come home to at the center of the heart of this ever-expanding, open and interconnected metaverse,” Hollander said.

Popular

Tito's releases (not so?) ugly sweater line for the holidays, profits to charity

Tito's Handmade Vodka

Show your love for Tito's and for the community this year with a wide selection of not that ugly, uglyish, ugly, uglier, and ugliest holiday sweaters.

There's lots choose from, and plenty of accessories like scarves and socks, plus gear for your dog, too.

All of the items can be purchased online or at the Love, Tito’s Retail Store in Austin, TX. 100% of all net proceeds from online or in-store purchases go to one of the nonprofits we’ve teamed up with.

Click here to see the entire collection in the Tito's store.

Mac and Cheese Fest and Free Art Exhibit
Waterloo Greenway, Good Vibrations Installation


🗓 All weekend

🎨 Creek Show Art Exhibit

Check out this highly anticipated art exhibition with illuminated art along Waller Creek. Tickets are free and the event includes food vendors, dazzling lights, live music, and hands-on activities

All weekend 6 p.m - 10 p.m | 📍Waterloo Park

✨ Mozart's Light Show

This iconic holiday tradition lights up for the first time this holiday season starting this weekend! Reserve your spot for an enchanting light and sound performance, delicious hot cocoa, sweet treats, and some overall fun with your friends or family. The show runs till January 6th.

6 p.m and 9 p.m | 📍Mozart's Coffee Roasters - 3825 Lake Austin Blvd, Austin, TX 78703

🗓 Saturday

🥊 Kickboxing in the Park

This fitness event is free and open to the public. Get your morning started right with a "Fitness in the park" class for kickboxing! The class will be led by certified instructors and is a great way to get a cardio workout in while also honing your self-defense skills.

10 a.m - 11 a.m | 📍 Metz Park

🛍 The Front Market

Support local LBGTQ+ and female artists at this outdoor market with over 150 vendors. Get your holiday shopping out of the way at this event, with vendors for food trucks, handmade goods, raffles, hands on workshops and activities, and more.

11 a.m - 5 p.m | 📍Ani's Day and Night - 7107 E Riverside Drive, Austin, TX 78741

🗓 Sunday

🧀 Mac and Cheese Fest

Did someone say cheese?! If you're like me and always willing to get your hands on a bowl of mac and cheese, then this event is for you. Check out the Mac and Cheese festival happening this weekend to decide which vendor has. the best mac and cheese for yourself, and enjoy the bar with creative cocktails while you're at it. Tickets start at $45.

11 a.m - 3 p.m | 📍Lantana Place - 7415 Southwest Parkway