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Austin's YETI has a message for Elon Musk that can be seen from space

Catch Yeti's new billboard with subtle shade on South Congress. (Laura Figi/Austonia)

Austin cooler brand YETI rolled out another cheeky Austin-centric billbboard downtown, hinting at the billionaire space race and Texas' Elon Musk in a nature-focused ad.


"See Space. Save Billions," the billboard reads in front of a picturesque starry night scene. The ad is a reminder to embrace the outdoors, Yeti Vice President of Marketing Paulie Dery told Business Insider.

"With SpaceX and Tesla and everyone trying to get to Mars out of Texas it seems, we love the outdoors, and there's a lot of space out there," Dery said. "There's a big chunk of the world on this planet, and we think it's pretty special and it doesn't cost you billions."

The tongue-in-cheek ad comes after SpaceX CEO Elon Musk relocated to Austin and planted his space exploration company in South Texas, where he's planning to launch the biggest rocket ever in the near future. The 69-meter high "superheavy" Starship rocket is planned to one day take humans to Mars, but for now, the company is preparing for a $62 million Falcon 9 rocket launch that will send civilians into space for three days.

This is the second time in just a few months a local company has taken a jab at Elon Musk. Tequila 512 put up a billboard earlier this summer that read, "Elon, Welcome to Austin! We ❤️ you. But please leave the tequila to us! ;) -Tequila 512."

And it was only about time YETI got in on the fun—the brand has a history of being cheeky. It's thrown shade at fellow Austin business Westlake Dermatology before by dressing its signature bear in a bikini and playing into the California migration on their South Congress billboard.

What Austin influencer will they poke at next?

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Comedy, live music, McConaughey Q&A: Events in Austin this weekend


💈 Finley’s Pop-up Barbershop

Experience luxury grooming the old-fashioned way at a revival of the Driskill Hotel’s early 1900s barbershop put on by Austin-based Finley’s. The pop-up will offer men’s haircuts, beard trims, hot towels, neck massages and straight razor shaves. Click here to book an appointment.

9 a.m.-6 p.m. Friday-Sunday | The Driskill Hotel, 604 Brazos St.

😂 Moontower Comedy Presents Hannah Gadsby

Catch veteran Australian comedian Hannah Gadsby touring with her newest show, “Body of Work,” written while she pondered the effects of the pandemic. Tickets are still available in the orchestra section, starting at $60.

Doors at 6 p.m. Friday | The Paramount Theatre, 713 Congress Ave.

🎤 Rex Orange County Who Cares? Tour

Alexander James O'Connor, AKA Rex Orange County, is returning to Austin to perform his newest album, “Who Cares?” Tickets are still available starting at $49 each.

Doors at 7:30 p.m. Friday | Germania Insurance Amphitheater, 9201 Circuit of The Americas Blvd.

⚾️ Round Rock Express vs. El Paso Chihuahuas

Catch our local Minor League team play against the El Paso Chihuahuas at home this week. Tickets start at $22.

Starting 7:05 p.m. Friday | Dell Diamond, 3400 E Palm Valley Blvd.

🎶 Bleachers—The 2022 Tour

Enjoy a night of indie-pop from Grammy-winning producer Jack Antonoff, whose stage name is Bleachers, from the intimacy of Stubb’s. Tickets are still available starting at $33.

Starting 7:05 p.m. Saturday | Stubb's Waller Creek Amphitheater, 801 Red River St.

🎸 The Peterson Brothers with Latasha Lee

Catch the groovy, Bastrop-born brothers are taking their rightful place on stage with soulstress Latasha Lee at Antone’s. Arrive early, seating fills up quickly! The show is 21+ and tickets start at $15.

Doors at 7 p.m. Saturday | Antone's Nightclub, 305 E 5th St.

🤠 Emmanuel Acho and Matthew McConaughey Q&A

Famous former Longhorns Emmanuel Acho and Matthew McConaughey are joining forces for a Q&A about catching greenlights and living a limitless life. Each ticket will get the holder a copy of Acho’s new book, “Illogical: Saying Yes to a Life Without Limits.” Tickets are $39 per person.

1:15 p.m. Sunday | LBJ Auditorium, 2313 Red River St.

⚽️ Austin FC vs. Orlando City

Austin FC is facing off against Orlando City at the biggest party in Austin, Q2 Stadium. Tickets are still available starting at $65 but ticketless Verde fans can still support at one of the many Pub Clubs.

7 p.m. Sunday | Q2 Stadium, 10414 Mc Kalla Pl.


Austin FC wins big! Team makes history, takes No. 1 spot in 2-1 LAFC win

Over a year after its first loss, Austin FC was all smiles as it beat LAFC to take home the top MLS West spot Wednesday. (Austin FC/Twitter)

Over a year after they took the stage for the first time in Los Angeles, Austin FC returned to Banc of America Stadium to snatch the No. 1 spot from LAFC in a 2-1 statement win late Wednesday night.

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