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Austin's YETI has a message for Elon Musk that can be seen from space

Catch Yeti's new billboard with subtle shade on South Congress. (Laura Figi/Austonia)

Austin cooler brand YETI rolled out another cheeky Austin-centric billbboard downtown, hinting at the billionaire space race and Texas' Elon Musk in a nature-focused ad.


"See Space. Save Billions," the billboard reads in front of a picturesque starry night scene. The ad is a reminder to embrace the outdoors, Yeti Vice President of Marketing Paulie Dery told Business Insider.

"With SpaceX and Tesla and everyone trying to get to Mars out of Texas it seems, we love the outdoors, and there's a lot of space out there," Dery said. "There's a big chunk of the world on this planet, and we think it's pretty special and it doesn't cost you billions."

The tongue-in-cheek ad comes after SpaceX CEO Elon Musk relocated to Austin and planted his space exploration company in South Texas, where he's planning to launch the biggest rocket ever in the near future. The 69-meter high "superheavy" Starship rocket is planned to one day take humans to Mars, but for now, the company is preparing for a $62 million Falcon 9 rocket launch that will send civilians into space for three days.

This is the second time in just a few months a local company has taken a jab at Elon Musk. Tequila 512 put up a billboard earlier this summer that read, "Elon, Welcome to Austin! We ❤️ you. But please leave the tequila to us! ;) -Tequila 512."

And it was only about time YETI got in on the fun—the brand has a history of being cheeky. It's thrown shade at fellow Austin business Westlake Dermatology before by dressing its signature bear in a bikini and playing into the California migration on their South Congress billboard.

What Austin influencer will they poke at next?

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1923 Lake Austin mansion demolition request pitting preservationists and some neighbors against owner and city preservation office
Austin Monitor

By Jonathan Lee

The Planning Commission was split Tuesday on whether to help save an eclectic lakefront estate from demolition by zoning it historic amid concerns over tax breaks and the likelihood that a previous owner participated in segregation as a business owner.

The property in question, known as the Delisle House, is located at 2002 Scenic Drive in Tarrytown. The main house, with Spanish and Modern influences, was built in 1923 by Raymond Delisle, an optician. A Gothic Revival accessory apartment was built in 1946. The current owner applied to demolish the structures in order to build a new home.'

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Freaky Floats and other Austin food & drink news
Austin Motel

What's new in Austin food & drink this week:

  • Nau's Enfield Drug closing after losing their lease. Did McGuire Moorman Lambert buy the building, with its vintage soda fountain?
  • Nixta Taqueria Chef Edgar Rico named to Time Magazine's Time 100 Next influencer list, after winning a James Beard Award earlier this year.
  • Question: From what BBQ joint did pescatarian Harry Styles order food this week?
  • Austin Motel is opening the pool and pool bar Wednesday nights in October for Freaky Floats.
  • Vincent's on the Lake closing due to "economic conditions and low water levels [at Lake Travis]."
  • Cenote has closed its Windsor Park location. The East Cesar Chavez location remains open.
  • The Steeping Room on N. Lamar has closed.
  • Local startup It's Skinnyscored new financing for its gluten-free pasta business.
  • P. Terry's opened a new location in Kyle, at 18940 IH-35.