A jackrabbit hops across the field as an employee on break plucks and samples arugula straight from the garden bed.
It may not look like the traditional U.S headquarters of a 9,000-employee international software company, but thanks to a pandemic pivot, a day at the office is also now a day on the farm for Austin-based employees of Zoho.
When three years ago Zoho purchased 375 acres in Del Valle off Highway 71, the global tech company intended to create a traditional corporate campus for its 85 local workers. But after employees expressed great satisfaction in working in a small garden they created on-site in February 2020, Zoho scrapped its plans and instead decided to embrace the land with a working farm. Rather than creating new buildings, the company is utilizing its existing structures, including an old farmhouse, as office space.
"We had met with a couple different architecture firms and design firms and they showed us super fancy beautiful renderings. It just really didn't feel like us," said Zoho Operations Manager Tom Philipps. "Why pay an architecture firm a ton of money to build a campus when we can build it ourselves? We have buildings we can renovate, we have spaces where we can build our own and, even better yet, let's do it all in the midst of a functioning organic farm."
The farm has expanded–it now includes five plots and an orchard–that Zoho recently hired two full-time staff members, Logan Pettyjohn and Brandon Connor, who are dedicated exclusively to working the fields.
"We've got to teach these tech guys what farming is and what it takes," joked Connor as he surveyed the orchard with his Blue Heeler, Eli, last week. "This is the right company to do it. Working with the people that have been around the farm has been incredible. Everybody just kind of pulled their community into it and it's just been a labor of love."
Brandon Connor, farm operations coordinator, and his dog, Eli, check on Zoho's on-site orchard. (Kristin Finan)
Zoho employees are still primarily working from home due to the pandemic but are welcome to visit the farm whenever they'd like, including to pick up produce, which is harvested twice a week and includes lettuce, beets, spinach, turnips, radishes, peppers, cantaloupe, watermelon, strawberries, apples, pears, pumpkins and squash.
"We don't use pesticides, so you can pick and eat anything," Philipps said.
The farm currently yields about 40 pounds of produce a week and will yield more than 200 over the summer, Philipps said. Food that doesn't go to employees and their families or friends is shared with the Central Texas Food Bank and other community organizations.
Zoho's on-site orchard features a variety of trees, including peach, pear and apple. (Kristin Finan)
Prior to the pandemic, most Zoho employees worked out of a rented office space in southeast Austin. That lease will expire at the end of May, Philipps said, and headquarters will shift completely to the farm.
Under the direction of COO Raju Vegesna, Zoho has also opened satellite offices in cities including Bastrop and New Braunfels with a goal of empowering talent and offering increased technical job opportunities in more rural areas.
"We're finding tons of incredibly qualified applicants that told us point blank, 'I used to have to go to Houston or Austin to do this work,'" Philipps said. "We've coined the term transnational localism. You want folks to live a well-rounded life."
The farm has also opened up new avenues for employee bonding, from the recipes and photos that are swapped on the Zoho group chat—Philipps recently whipped up an apple crisp using fresh green apples—to the meetings that take place under the breezy outdoor gazebo adjacent to the farm. Employees are also encouraged to experiment with their passions on the land, Philipps said. He said one coworker is drawing up plans to create a playscape where employees' children can play while another is hoping to create a butterfly garden.
The gazebo adjacent to the farm at Zoho is available for meetings. (Kristin Finan)
"The sky's the limit in the future," Philipps said. "We're excited to see how it evolves, but we're also pretty proud of what we've scraped together in a little over a year."
As more businesses move to Austin, could this be a model that other companies embrace?
"Absolutely this is within a company's capacity to do," Philipps said. "It's just a matter of what your priorities are and what your employees are interested in."
A theory that’s been swirling around lately is that the web as we know it is on its way out and something called Web3 will take over.
It’s hard to know what Web3 is without first understanding the original versions. The first web is the 90s Internet where people had their own random websites that didn’t link together, making it decentralized. In Web2, we saw the rise of Google, Facebook and other major players who configured standard ways for people to share and receive information.
Ethereum co-founder Gavin Wood and other blockchain developers say a decentralized version of the Internet, Web3, is on the way. Web3 can be thought of as synonymous with cryptocurrency, meaning it is based on the blockchain. Platforms and apps built on Web3 won’t be owned by a central gatekeeper, but rather by users. Those in the Austin crypto community believe to see a growing presence of Web3 in Austin.
Pujaa Rajan, an engineer at financial software company Stripe and adviser for startups, describes herself as a “digital nomad.” She has traveled all over from Hawaii to New York and San Francisco, looking for the crypto community in each place.
Having been in Austin for the past month, Rajan organized a Web3 meetup this week at Cosmic Coffee + Beer Garden in South Austin open to folks working in crypto or the crypto-curious. About 30 people showed up. "Compared to a lot of other cities that I went to, it is a lot more open and community-oriented here, which is what Web3 is all about,” she said.
Pujaa Rajan, an engineer at financial software company Stripe, organized a Web3 meetup in Austin during a visit. (Andrea Guzman/Austonia)
ATX DAO member Roberto Talamas, who stopped by the event, talked about the crypto group’s expansion. Web3, in Talamas’ view, expands on the previous versions which allowed people to read, then read and write. Now, he says, people can read, write and own. To Talamas, blockchain technology has powered that ownership aspect, and it can be utilized through groups like a DAO, a group that pools together capital and goes on to make investments or take on blockchain-based projects.
“The ecosystem of work with (Web3) companies here in Austin is still relatively small,” Talamas said. “And that’s one of those things that we’re trying to deal with at ATX DAO is to do all the advocacy work needed to make Austin the best Web3 city.”
Part of that community, however, has gotten a bad rep for being “crypto bros.” Rajan acknowledged that Web3 involves both finance and technology, which are fields women have historically been excluded from. But, she says the decentralization aspect creates a clean slate and a new means to form groups. “I feel like we can kind of take back the power or create a world for ourselves,” Rajan said.
The meetup at Cosmic brought together crypto users to talk about the prospects of Web3. (Andrea Guzmán/Austonia)
Meetup attendee Jonathan Hillis also talked about the idea that Web3 creates an opportunity to start over and how this could be something that grows in Austin. Born and raised in the capital city, Hills has left his Bay Area Web2 Instacart job behind to live in a cabin outside Dripping Springs last year. He and his wife, along with a group of internet friends formed a DAO called Cabin, and he's now writing on the Web3 version of Medium, known as Mirror.
When it comes to the state of Web3, four cities stand out. “The dam broke in Covid,” Hillis said. “Everybody no longer had to live in the Bay Area for tech.”
San Francisco is still rooted in Web2 traits with Big Tech and software as a service venture. New York is financial technology. Miami is another major player. But with Austin, Hillis sees a lot of potential.
“Austin is great at being a place for independent online creators of many types—musicians, but also artists,” Hillis said. “What excites me about Web3 is the opportunities for putting creators at more of the center of the value capture.”
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Once a bargain-hunter's paradise, Austin's reputation as a cheaper California seems to be dissipating. But does money have more value in Austin when compared to other U.S. metros?
For Carson Stanch, who moved to Austin from Brooklyn, New York, to be near family, Austin's lower cost of living was just an added bonus. According to the latest data from the U.S. Bureau of Economic Analysis, a $100 bill is worth $98.20 in Austin when compared to the national average in 2020, while it's worth just $84.53 in New York.
Houston native Carson Stanch moved from Brooklyn, New York to Austin just before the pandemic. (Carson Stanch)
Stanch soon realized she was a trendsetter—or perhaps a fortune teller—as the pandemic hit a few months after her move. No longer willing to spend extra money on their more expensive apartments, Stanch said many of her friends and other New Yorkers left the city amid COVID lockdowns.
"It's so expensive to live there (and) all of the reasons why you live in New York, you couldn't really do anymore," Stanch said.
Garrett Watson, a senior policy analyst with the Tax Foundation who wrote a 2018 report on the value of $100 in U.S. metros, told Austonia the report factors in the costs of goods and services with residents' incomes and compares them to the national average. The result is price parity, a number that varies drastically across the country—for instance, a $100 bill won't get you near as far in Austin as it would in more rural parts of the Hill Country.
While a Ben Franklin note was worth $4 more in New York in 2020 when compared to 2018, a $100 bill decreased by $1.60 in value in Austin. Austin's cost of living also saw the 12th-highest increase among U.S. metros from the 2010 to 2020 census.
And as the pandemic's nationwide housing boom gained extra momentum in Austin, peaking at a median home price of $575,000 in June 2021, Watson said the value of $100 could have dropped even further.
"There's just been a chronic hunger for building houses on the coasts and in certain cities in the heartland," Watson said. "Especially this year, we're seeing more and more discussion about that in Austin, and so that is a big, big factor."
Price parity bleeds into other factors as well—in San Francisco, where the value of $100 sits at $82.63, residents are nearly 18% poorer than their higher incomes suggest. But with higher incomes than the U.S. average, they may find themselves more flush with cash when moving to a cheaper city like Austin.
Many out-of-towners have used that extra change to make housing offers much higher than the asking price, Redfin chief economist Daryl Fairweather told Fox7 Austin.
"All those migrants are bringing with them high-paying jobs who are used to much more expensive housing and they’re willing to pull out all the stops to win these homes and move to Austin," Fairweather said.
But Austin is catching up to those traditional hotspots: the area was predicted to be the most expensive metro outside of the Golden State by the end of 2021.
In just two years, Stanch said she's seen some signs.
"I feel like I look around certain areas of Austin (and) they do feel more similar to downtown Brooklyn," Stanch said. "Some businesses I see might tend to cater to folks who have a little more income."
I cannot believe there’s a Hermès (an Hermès?) store opening around the corner from where I live. Oy vey. The scrappy, cheap, charmingly dusty locals-only South Congress of yore is receding into the past so very quickly. 😭 pic.twitter.com/sUHxI4pX8F
— Cari Marshall (@CariMarshallTX) August 3, 2021
So why not move to, say, Florence, Alabama, where money is almost 20% more valuable?
Watson said the difference comes down to the value of amenities—something the study can't track.
"Part of the value in New York City is all the amenities that you're near, the value of Broadway, the value of being able to get food delivered to your door," Watson said. "So that may be reflected in people's willingness to pay higher prices... there's a lot of really great reasons why people may want to be in Austin from an identity perspective that you can't get in other parts of Texas."
In Austin, tech salaries rose 5% from 2020-2021 as big-name corporations like Oracle and Tesla—alongside Tesla's billionaire owner Elon Musk—flocked to the nation's new "boomtown." With an ever-increasing job market, eclectic culture and reputation as one of the world's best cities for move-ins, Austin's appeal might still offset its price.
But for Stanch and many others, there may still come a time when price wins over location.
"If I was to the point where homebuying was more important than being near friends and family, then I would move to get the home," Stanch said. "I think that's kind of part of my plan."